Why I Closed Secret MLM Hacks – Part 2

00:00 What's up my friends? Steve Larsen. And welcome to the real final episode of Secret MLM Hacks Radio. I thought the last one was going to be the last one, but the video cut over to is a little bit long, so this is actually part two.

00:12 If you're like me, you know MLM is an amazing opportunity to grow a real asset for yourself, but you also see that there's huge issues starting to emerge. Like why haven't big MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller, or even how dumb is it that old MLM rules say you'll get in trouble when you use the Internet to grow your team? These are some of the burning questions we all face today. This podcast will show you how real MLMers like us are waging war on the old dying methods and we aren't cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I'm using to build my 10,000-person downline and get people begging to join my team daily. Here's the new tactics without all those old rusty MLM shackles. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.

01:05 Hey, my friends, welcome back here. Hey and if you're not caught in the drift so far, Secret MLM Hacks is closing and last video is gonna be very key for you to watch if this is the first time that you've heard of this news because I'm going to, I cut over and I walked through strategically what's been happening for us on our side and how I'm reacting to it. What you're going to see though is since it needed a close, I didn't just want to go close the doors. So how did I actually take the fun? How did I create an exit campaign? Right now, I'm really big in the campaigns. I'm really big into sales pressure. Some of my favorite stories are of these old dead rich marketers who didn't have the Internet in their day.

01:46 How did they create noise? How did they create sales pressure? How did they create campaigns in order to get sales? And when you think about that and you think about what the standard person does today to cause noise around their product, we're pretty weak at campaigns now. I actually think that campaigns are kind of a dying skill set. And so what I wanted to do is you know, I'd started walking through them a little bit in the last video, but I'm going to cut over to the final exit campaign strategy. I thought that this is really valuable stuff, so I thought I might as well cut over and walk through with you guys. The exit campaign that I put on the back of secret, I'm going to hacks now as the time we filming this right now, December 16th, 2019 the write this episode right now that I'm filming right now.

02:27 Yesterday was last night, literally the final time that someone could buy Secret MLM Hacks. In fact, if you go to SecretMLMHacks.com right now it's closed. If you go to SecretMLMHacks.com/backdoor that might be backdoor that we're going to leave open for those of you guys who are huge fans of the show and did not get a chance to jump in, but it's pretty much battered down and shut down everywhere else here. So anyway, just letting you know that. Now, before I cut over there, I just want to remind you real fast. If you guys go to moderndownlinecoaching.com, that actually where the remainder of my network marketing related services and products are actually available. So if you're wanting to come to an event, if you're wanting to get the MLM Ads That Won" book which is the book that walks you through how we've actually spent $300,000 in ads profitably on Facebook, in the MLM space.

03:20 And people are always like, Oh, are you okay or do there? Well, we are okay. And that's it. We do it very well. Okay. And that's not been the issue. So anyway MLMadsthatwon.com that is something that we're going to be dropping. The time we film this is not quite done yet. The book is, but we've got to build the rest of the stuff around it. So the hub for everything though is still moderndownlinecoaching.com. That's the best place to go. Figure out what else is still up, still available. Things that are you know, just kind of ongoing available. But anyway, I thought this episode today should be focused value-wise on you guys seeing the exit campaign that I crafted around closing out a product. Now I usually, the reason that's such a big deal is that they usually talk about campaigns that launch products or create evergreen sales around products.

04:10 Not real ones, but they actually can be used to close products. So that's actually why I'm doing this here. So I'm actually gonna cut over to a video. I did live in front of my group and a, you're going to see again how I structured it based on what things were happening, how it created a campaign. And it was almost a six figure close out just about a, in fact I think it would have been except my, my actual presentation that I was doing live froze and I've never had that happen in my life ever. And then it froze again 15 minutes later when we got it back. I've never had that haver ever happened. Let alone twice. So that's super frustrating. You would have. I, I, I'm very positive. Would've been well over six figures had that not happen. So anyway, so that's okay though.

04:51 So I'm super excited for everything that's happened though. And thanks so much. Let's cut on over again. If you want to see other things that are still available to you, go to moderndownlinecoaching.com but in the meantime, go figure out and go learn how I created an exit, a product closing campaign. Let's chop over there. Now think about my role where I am currently right now. In fact, I'm going to draw, I mean, let me, let me pull up my, I got an iPad. Thank you Colton. And then I learned how to share my screen so you can see my iPad. Thank you Austin. Check this out. Okay. All right. So my role as a marketer, I got three roles, right? My role is the, first of all, number one is to create a message that includes the who, that includes who I'm selling to, who I'm not selling to.

05:36 Also, that also includes where they're going, the problem they're solving. Then I'm going to go and I'm going to create an offer [inaudible] Hey, and I'm go gonna go, I'm going to go and I'm going to create an offer which helps them get where they're trying to go, not where I'm trying to get them. Okay. So with me for a second, the third role I have in my business as a marketer, a marketer has very little to do with Facebook posting. You can do that, but that's not marketing. It's an aspect of marketing. But it's like saying a tire is a car, eh, it's part of a car, but it's not a car. Right? My third thing is campaigns, not funnels. [inaudible] Campaigns. Campaigns are the thing that I can go and I can actually influence a, those are my three roles. So now that I have this offer called Secret MLM Hacks, my whole role, and I've got the message, I've got the offer nailed down, right?

06:30 And this is again around five years, several iterations throughout. This is not just some one hit wonder thing. It's also why I can go speak to so much of it because this is not just like some thing that I pulled out of my hat. This is the evolutions of, anyway, whatever my role is, campaigns. I'm supposed to go create campaigns. What does it campaign to campaign is is a series of orchestrated noise. So what does that mean that I should be doing? I should be sending more and more and more and more and more traffic at this. Well, what are my four favorite types of traffic? [inaudible]. You guys all know, if you haven't, if you don't know this stuff, you need to start coming to my events. I can. Events are like the thing that, anyway, whatever. All right, here we go. Here are the four things.

07:10 Number one, the first thing I like to go do is publishing, right? The actual content itself. That is such an amazing traffic source. Now does Secret MLM Hacks the current offer that it's in? Can't it? [inaudible] Secret. Everyone's offer a support. The traffic of publishing. Yes. Right? Ooh, that's a little check Mark. Check. Mark sucks. All right. Here we go. Number two, what's my next favorite, and a lot of you guys know this stuff if you don't got to get some more of my stuff. Okay, here we go. Number two, what's the next one? The next one is a dream 100 can the Secret MLM Hacks structure, offer and message when the platform came? The business I've built so far can it's support the traffic type of dream. 100 kind of. This is one of the major reasons. Okay. Kind of. If the person is too big, the title Secret MLM hHacks and a single title has caused more problems than any of you know, it has not been a anyway [inaudible].

08:13 Okay. Next one. Affiliates can, the structure can the message, right? The offer and the campaigns handle the traffic type cause not all traffic is the same. Not all clicks are created equal can affiliates, right. It can't. Can these structures support affiliate traffic? It can. Okay. This one has been one that it definitely can work. Okay. Same with publishing. Okay. Number four is ads, same kind of thing. And it's going to be, eh, can they message offering campaigns, those structures of the Secret MLM Hacks offer or can it support ad traffic? Eh, my Facebook account has been shut down just that or five times now and then it will be turned back on in like a matter of minutes. Once we appeal or once we come back to and say, Hey look, that's just the title of it. That's not what we're doing. And they have to review it every freaking time.

09:08 And it's annoying. And it's been happening more and more and more as Facebook in the last like three months has gotten more strict. I'm feeling it. Okay. I'm feeling it. So, and that's very normal. That's extremely natural in, in paid advertising. It's its own major traffic source game. I thought you were in fast forward, Gary, is it, is this interesting? Okay, this is, this is huge. So why shut down Secret MLM Hacks? Not only is the program itself still requiring people to be funnel nerds well that's not true. The original version did. But there's some, there's some specific strategies that cause people to just up and join my downline like crazy. I want to go dive more into, so I don't want to recreate all the content because the content is freaking awesome. Okay. So I don't want to shut it down cause it's amazing, but it's very hard for me to not, is to understand.

10:04 The other thing with, with, with and I'm not a legal disclaimer, legal disclaimer, I am not your lawyer. I am not to, okay. I'm not I'm not giving you legal advice. The title wa only work with a warm audience, but cold audience looking to get rich quick, quick report landing page and call it a scam Douglas. Yes, exactly. Exactly. Okay. There's some huge people. I'm talking huge people. You all know the names of dream 100 style right there that want to promote Secret MLM Hacks. They know it works, they know it's awesome, but the title of it is causing tons of riff right now, especially with the landscape we're in where it's just getting tightened down and tightened down and tightened down. So with the answer, I could go back and literally recreate all the content in there or I could do what Russell did.

10:54 This is the final project I did with him before I left ClickFunnels. Observe fresh sheet. Here we go. When funnel hacks, it was being sold. First of all, let me go back over the comments here. Eh, Steve, you are human. Oh my gosh. I made the same mistake too, is building something for almost a year and not cause yeah, it's all good. Right? So it's, it's part of the game, right? It's part of the game. Every offer has fatigue. This one is almost made $1 million with me hardly touching anything for two years. We've put $290,000 in an ads. We're almost to the $900,000 Mark. And I've heard some people been like, you're not at $1 billion yet. No. This is like a backend thing. I don't look at it. You understand the offers. Incredible. If fulfills like crazy. We have just like mounting success stories all over the place.

11:44 It works anyways. Anyway. Yup. Well no, I see a Nashville. Love it. My husband's still, my capital's a big water bottle after I've read. I know. It's funny. The get rich gift bag is flawed. It's flood theory now because it's not a theory. That's why Steve, you're a law. You're like a shot of dopamine. Oh, sweet. I didn't know this about segro max. I'm just catching up here. So dope to hear this bro. And for the real life. Yeah. I'm glad you guys like it. Crap. that's reassuring to hear that you've had to launch multiple times. Yeah. Yeah. Right. I actually went through and I made two Tupac, two podcast episodes you guys are going to see soon. I actually went through and documented and remembered each one of my 34 tries and I go through each one of them so you guys can see it's pretty cool.

12:26 Was Tyson Zahner inspiration with Secret MLM Hacks? Yeah, he was. Yeah. Yeah, definitely. Tyson's honor's a beast. Have to look at long term for sure. The Ryan holiday right now is the V's top secrets even as pulling Claude Hopkins and doing his market research. I was, yeah. It sounds like today's media. Exactly. Well, change the consuming new content equals Vigo. Whoa. That was a mortar drop. Yeah. when does your movie come out on advanced tickets? Compliance? Most likely it attracts all on the limbs. That's the other thing. That's an issue. Exactly. Jeff. 100% huge. You content, you have a good belief. You're hilarious. It's hilarious. You can't, you can't post on Facebook. Oh, Google. Yeah. That's another huge issue. The no secrets only information. Not, they have found, yeah, exactly. This secrets to the beholder but not to us who actually know them. Right. There's an interesting yeah.

13:16 Went through all this with some URLs. I thought you went fast forward the title loan with exactly. Hello. Hello. Was this a plan training? No. on my to do list today is go live about this change. You change your life. You use your 30 challenge in the music business has sold 10,000 units. I just don't understand how to create a funnel for my music. I think I'm missing something. Can Secret MLM Hacks help me? I would go a watch a guy Manifest, go look up Manifest. He's one of my first students from and he has now recognized by Facebook cause he sells so much of his music. He's one of my original students from the funnel hackathon events and he's a beast. You'd like him anyway. Yeah, I ran into compliance issues. Just being an affiliate for it. Exactly.

13:59 All right. We're caught up. You ready for this? This is why it makes sense for me. Not, I'm not going to stop secret mom hacks, but I am going to close public access to it. Right? It's like that course is so freaking valuable. I have had people who have millions of people in their downlines share it with the tops of other MLMs and go, my gosh, we see change everything I've had people are brand new, recruit a couple of hundred in a month with it. I've had it. It works. All right. That's not the issue. The issue, that's not why I would shut it down here. That's like, that is not why we have to understand that that funnel hacks click funnels, funnel hacks is a bit more it's a bit more of the strategy and some of the strategy pieces are not inside funnel hacks.

14:47 Right? Actually, let me, let me, let me, let me take that. Let me take that statement back. Okay. Check this out. Why did he have funnel hacks and then why did we create something called funnel builder secrets? Okay. What's the difference between these two? It's the same thing that I'm doing here. Same exact thing. So need to change the name of it, but I don't want to sell the same thing because there's a few parts that I want to go sell it. You have to know the other stuff. But this anyway, okay. Funnel Builder Secrets was meant to and was sold as being a little bit more a techie. Okay. When Russell couldn't go sell Funnel Builder Secrets a lot of times they would have me come in and sell it to someone who had like a C level audience, you know? So I'd go in and I'd do the Funnel Builder Secrets webinar for him, tease other people and the way we positioned Funnel Hacks versus Funnel Builder Secrets.

15:42 Archie guys, glad you're in this group. I mean, come on, come on. This is some good crap man. All right, here we go. Oh crap. Let me get the post back up here. So what's the difference between these two? Hey, we position funnel builder secrets as being yeah, a S a Joseph. Yep. Follow up problem offer Funnel Builder Secrets is the followup problem offer to Funnel Hacks. You still have to know it, but there's some other things that opens the can of worms on, yay. This is meant to be like the techie stuff. This is how to like, like set it up. The techie setup. This is a little bit more like strategy, right? Well, Secret MLM Hacks is actually more akin to Funnel Builder Secrets, but there's some strategy pieces in there that Secret MLM Hacks assumes you already know. But because the pot that I'm starting to fish from is getting wider, that's no longer the case.

16:41 So what I have to do then is I'm going to go create something else. M D those are the additional bit is like pure strategy stuff. K and M comes with a ticket to offer mind and invites you to come do these anyways. It's super cool. Okay. And that, that's, that's the relationship between them. So it's not that you won't, it's not that people don't get that stuff, but I'm going to be closing public access to it because it's too much. It's a little bit of death by info, and I'll admit that I got no problem saying that, but it's a little bit of death by info stuff. So as I'm going in, and I'm sorry, I am starting to get these big dogs who want to come in and sell it, right? This is what's happening. Okay. This is what's happening.

17:23 Let's say that this is ads. Oops, still getting used to this thing, guys. Hopefully this is all right here. Let's be real as a sick. All right, let's go. So for publishing, the revenue that I get from the act of publishing is kind of like this. It's slow and low for a while, and then it builds up really, really big, but it takes awhile. Okay? Then we have a we got a dream 100. The revenue that I get from June 100 is like nothing forever. And then [inaudible], right? And then nothing forever. And then bury on these huge amounts. The revenue that you get from something like affiliates, this is like huge, stereotypically. All right? People are always like, Whoa, these scenarios, that's not true. Yeah. Duh. All right. I'm talking stereotypically. All right. And as far as affiliates go, again, it's similar to like publishing where I usually I can get more money from it, but then eventually publishing, usually my publishing usually overcomes the, the act of affiliate sales.

18:24 And then finally ads for me. Ads tend to take off a little bit faster, but they kind of go up and down. Right? And so they all kind of work together. Well, I want to go get these pop shots of cash baby. Right? If it's such a sick program, which it is, like how can I, it is causing me to restructure the backend. It's causing me to restructure. Let me give you a better example here. One of the, one of the final inner circle meetings I was in before Russell's positive cause he paused the inner circle, right? So we can focus on ClickFunnels. Mmm. One of the most brilliant traffic guys I've ever met in my entire life. His name's Eric. I believe he's in this group. He's actually part of my offer lab as well. He comes from the world of like mass.

19:02 We're talking millions of clicks, style traffic. He comes from with the other, another part of the, of the world, different discipline of the Internet marketing space. And he started talking about these different ways. He's like, Hey, can you get this kind of traffic, this kind of traffic, it's going to traffic. And he knows it down to the number. He's like as nerdy as I am on offer creation. He is on affiliate traffic. That is what he does. Well, as he's kept talking and as he kept talking, everyone in the room was like, dude, come send traffic to my offer, man. I've got to have traffic to this offer. Send me traffic. I need traffic. Let's do a chart of traffic, traffic, traffic, traffic down. And everyone started freaking out and Russell started seeing the room and it's there. It's the inner circle. And none of us are new, right?

19:43 We're all pretty good at what we do. He likes, stands up and he goes: Hold on, stop. I know you all want this massive traffic thing, but I will tell you that if you tapped into the traffic sources that he's teaching right now, it most of you it would bankrupt and kill your entire company. You do not have the backend structures, the handle, the millions of eyes that his style would come through and right. And it's just to illustrate the point that each one of these traffic styles requires usually some kind of upgrade to the funnel upgrade to your legal, which I just did. I took me a whole day to go through and do that. Okay. To protect myself. They an upgrade to my fulfillment and upgrade to my to certain parts of handholding throughout it. You understand? It's not just now I got an offer, traffic, traffic, traffic, traffic, traffic, traffic.

20:34 It's not, it's not that game as you have in each traffic type. It requires an upgrade in certain types of things in your offer and how you fulfill in your business structure. Right? Legally there's a few things inside of a Secret MLM Hacks. I just didn't know they're fixed now, but I didn't know if I had gone to mass. We're talking hundreds of thousands of people seeing Secret MLM Hacks in a single shot. Very likely. I didn't know, but it is at, at that time, easily year ago, very likely something bad would have happened for that offer. Okay. It's its own LLC for that exact reason. Okay. Because it's called Secret MLM Hacks and I just wasn't thinking and I made it and I didn't know that. So anyway, this been helpful. All right. What I'm trying to do here is I'm trying to help you guys see that this is part of the game.

21:28 This is part of the game. So Secret MLM Hacks is closing. It is closing. That's not a joke. December 10th 2:00 PM Mountain Time, in about three weeks from now, I will be shutting down public access to Secret MLM Hacks. I also will not be letting people go and and just purchase it. Most likely what's going to happen is I'm going to make a completely separate course. They're not, they are not the same thing, but it is a much better, it's better for the landscape that I'm approaching now. Okay. GDPR, right. That's part of what I just went and updated in all my terms. Right? Stuff like that. As I've been in can we just outsource those things sound scary and boring if, if you're not like really, I mean, yeah. Again, I'm not your legal person. Don't take it to that. This is to help bring awareness of what I'm currently going through so you guys can see that.

22:19 So I am closing Secret MLM Hacks though, and it's for a lot of reasons and the more times your Facebook account ad account gets shut down, the red or the flag that starts getting flown up in Facebook's eyes about what you do. I don't want to lose my pixel. I've had 60,000 people register for that webinar in the last year and a half, 60,000. I don't want to lose that pixel. So let's like do some adjustments so we can save it, right? If we still put a dollar in and because of all the weird crap of Facebook lately, all stuff, we're still putting a dollar in and we'll get like two and a half back out. That's been the overall average. Still pretty good. I mean, double on cash every single week. I mean, come on. That's awesome. Teaches the thing that teaches the thing. Yeah, right. 100%. Okay. So if you guys want to see, I'm going to go update and make changes to the final secret MLM hacks webinar as a bless off homina homina to this program.

23:10 And if you guys want to see it, you go to SecretMLMHacks.com and you'll see right underneath the button it says, click here up with a button, says register for the, the replay here and underneath there's text that says, or, or a click right here to register for the live one on December 10th at 2:00 PM mountain time. Okay. there's a lot of changes and adjustments I'm gonna make to even the current one right now. Just cause it's what I do, right? I can't, I can't help it. So that's just kind of going to go do. So that's what I'm doing. I'm super psyched about it and I actually am very pumped by this. So why, why closed public access to it for a lot of reasons. Lots of reasons. It has blessed a lot of people. It's caused the wave that I wanted it to.

23:52 And now if you go into MLM or if you go into iTunes and put MLM in or network marketing in tons of my students, podcasts are ranking in the top 50. We literally have, could have changed what the Emily administry is consuming. And I don't want to take credit for by him saying that this, this movement that I've, I've really tried to help create the conversation around it has been elevating that industry so that they don't, it's not just belly to belly crap anymore. We go figure we could use marketing to actually get people to come to us who want to get these kinds of things right. Saves you from a whole bunch of awkward conversations. Y'all know, I'm talking about all right. I just watched it again like two days ago. Yay. Awesome. Yeah, I'm going to change it quite a bit here as well.

24:34 So what questions do you guys have for me? Actually, yeah, let me take off this screen here real quick. And then what I'm doing is I'm creating a campaign. I'm creating a campaign to close out to secret MLM hacks. So the way that I do that, whenever I go create a campaign as the first thing I need is a date, a time, a location, and a length that something will be available. Those are four things here. So I'm going to have a secret secret MLM hacks close out. So the date is December 10th. Now I have a Seinfeld list in the MLM side of about 30,000 people. That's about how big my list is right here. So how could I tell 30,000 people who have once opted into, cause it's not like 30,000 people have bought it. Right? That would be cool.

25:19 Right? Marketing numbers are real. I'm going to get 30,000 people to know that this is about to close out here. Hm campaigns. So what I, what I'm doing is a very standard I want to provide value. I've always, I, I don't know my name. I wanted to be associated with that and it's been working quite obviously quite well. So I have until then, this Monday, right now, right tomorrow, three weeks from now, I have one week, two weeks, and then three weeks. And this is a Tuesday. All right. [inaudible] Tuesday. So what I'm going to do is I am, well, a lot of you guys are on that list, almost don't want to tell you. I want you to experience it because I don't want to let it, like I don't, I don't wanna be the magician that shows you the how I'm doing the trick, right?

26:10 But just watch your emails for a little bit and see what I'm doing there because I want to, I want to lead with value. So that's, that's what I'm doing. So these first two weeks, there's something very specific going on that will knock the socks off of in my amount and anything else that's ever been done in that space. I like this most as no one else knows about it. Let's turn the funnel world. Okay. So it's three things here. Week one, week two, week three. There's something specific going on inside of there. And I don't talk about it. I'm not going to on my podcast on that show you, they're going to see it Wednesday, Wednesday, Wednesday. This should be over here on the sides cause it's on Tuesday, but Wednesday, Wednesday, Wednesday, there's going to be three episodes that go out, building up pressure and talking to and doing certain things while I have certain emails that go out every single day that build up pressure on things that are going on while I have certain lives that are going to go on.

27:04 This is the opening party for it. Okay. Go on every single day anyway. Yeah. Hey guys. So that's, that's what's going on. So Secret MLM Hacks is closing. And that's the reason why I did not mean for this to go 40 minutes, but I'm gonna stop it now. And hopefully, me drawing it explains more about what's happening behind the scenes. So you can see that what I'm dealing with is very natural, normal business problems as products and landscapes evolve. That's actually what's happening here, so it's good stuff. Our guys, we'll see you guys later. Keep selling. Get rich, give back. That is a choice that not everyone needs to go through and you can give back before you're rich. Also, we'll see you guys. Bye.

27:47 Hey, thanks for listening. Please remember to rate and subscribe. Hey, I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many uplines teaching legitimate lead strategies today though. You see, after years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. So, whether you simply want more leads to pitch or an automated MLM funnel, head over to SecretMLMHacks.com. Join the next free training there. You're going to learn the hidden revenue model that only the top MLMs have been using to get paid, regardless if you join them. You also go into the three-step system I use to auto-recruit my downline of big producers without friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to SecretMLMHacks.com. Now again, that's SecretMLMHacks.com.