What’s It About…
If you haven’t already heard, the infamous Secret MLM Hacks program is closing down!
Yea, that’s the right, the program that was a total disruptor to the industry is going away.
There was a lot of thought that went into the decision, but strategically, there are some big reasons why I closed it.
I’ve talked about the way I’ve built Secret MLM Hacks and the systems that have built, which have allowed this to be kind of on the back-end of my actual business.
It’ll be a huge surprise to a lot of you reading this to know MLM is not my only business. Secret MLM Hacks and everything involved – i.e. content creation, ads, the podcast, the programs, etc – are just a side business for me.
The reason why my downline continues to grow even without this being my main focus is that I treat this like any other business out there. For whatever reason, a lot of people think Network Marketing defies the fundamental principals of business, but it doesn’t. And if you can treat it like a real business then you can have REAL success.
The principals I’ve been teaching in my content for the past few years will set you up for success in this game. The framework is…
- Self Liquidating Offer
At a 30,000 ft view, the concept is as follows…
You run paid traffic to a self-liquidating offer (SLO). The sales on the SLO all get put right back into ads. You aren’t making money at this point – it’s not the goal. Your goal at this stage is to generate a list of buyers.
Then it follows the standard process of getting them to fill out an application, which is going to qualify or disqualify them, and if they’re qualified we get on the phone with them.
This is when you can get them into your downline.
And at this point, you KNOW they are going to be a good fit.
This type of strategy just simply wasn’t being taught in the MLM industry and this is how I separated myself from the crowd.
But it wasn’t always sunshine and roses.
Not many of you know how Secret MLM Hacks actually got started and how it pathetically limped along for sooo long before I figured it out.
If you want to hear this story and what finally happened to make this program take off, you’ll want to click play at the top or down below.
- All business has three needs… ([2:14])
- It’s gotten past that critical spot where now it grows on its own ([3:52])
- We’re closing public access to Secret MLM Hacks ([4:37])
- Growing it to a real asset that actually pays for other assets ([6:24])
- I send traffic to this self-liquidating offer – money dumps right back into traffic ([8:10])
- Do you want me to send you free leads? It’s all automated ([9:37])
- Hack MLM walks my downline through their first 30 days inside my MLM ([10:03])
- When I first got hired by Russell Brunson… ([10:19])
- How I structured the show to be so successful ([14:18])
- How Secret MLM Hacks came about ([17:10])
- SMH was relaunched because of the ClickFunnels-certified partner program ([21:46])
- Go see what’s the content your dream customer is consuming… ([24:41])
- Join us LIVE: https://SecretMLMHacks.com/live
- WHAT YOUR UPLINE DOESNT TELL YOU!!by Lozalau1 from United States
This podcast has literally changed the way I eat, sleep, and breath this business. I am brand new to it, but I am immersing myself in this knowledge and I KNOW I will be meeting Steve in person in the near future to thank him for being a huge part of my success. But for now, I will leave it at this. If you want to genuinely learn how to change your perspective and grow your business the RIGHT way, like a REAL business, listen and implement what Steve tells you! Thank you Steve for this knowledge and insight. I am genuinely happy you took the leap of faith and you’re paving the way and are so successful with it! May you and your family continue to be blessed! I will save the rest until we meet! Tony
- Awesomeness!!!!by djamez33 from United States
Why is this information free!?!?!?? It has been a complete wake up call that has changed my entire thought process. I used to think I only had one way to present but I always felt there had to be another way. Thank you thank you thank you for this. It’s been a complete game changer.
- The best mlm podcast!by Meh to u from Canada
Love your podcast and your courses! Thank you for providing incredible value! Blown away! I couldn’t express my thanks enough.
- Mlm is over saturatedby Drew Grim from United States
I get so much value from this podcast. The one on mlm being over saturated was so good. It really got me thinking about how I can help my audience more by solving their problems. I continue to struggle with what exactly to publish but I think I'm really narrowing it down. That you so much for your ideas and taking the time to give so much value!
- Great energy!by Connor Camatti from United States
I thought the ways my MLM taught me were the only way of achieving success. Until a buddy introduced me to Steven! Steven is changing the game and making it possible for MLMers all over take their business to the internet. MLM Hacks is a literal game changer.
- Episode 104 is amazing!!by forsario from United States
Thank you Steve for finding women to interview and share their stories who are relevant, current and powerhouses! I love al of your episodes, but the Teresa Harding episode has been my favorite by far and I have shared it with my team.
- Great content!by 4MamaBear2Live from United States
This is a relief and a breath of fresh air! Thank you for all the amazing content! At first I thought you were just a crazy young guy, but quickly realized you have great insight and an awesome spirit! Keep it coming! Wage war on the current broken MLM Model!
- High Energy and Entertaining while sharing awesome tips on ho to rock MLMby SunnyLu from United States
Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.
- So motivatingby Bmogie from United Kingdom
I’m excited to use your method in my MLM!
- Finally! A podcast with REAL tactics, not just fluffby Ana Luiza Rangel from Canada
Steve Larsen wants to change the MLM industry - and he already is! By using tactics of the 21st century to recruit, sell and train, MLM can finally come out of the 90's. What I love the most about this podcast is that there are actual lessons you can apply on your business right away - not just the motivational fluff that a lot of others have out there. I would give it 10 stars if I could.
- So inspired !by drrobynny from United States
This podcast has amazing insight on how to market MLM now! I love how he explains mlm is stuck in the 90s! I got more out of these episodes (i binged listened) then any other training i e done! So excited to implement!
- What The Game's Been Missin!by Crythm15 from United States
Steve's a boss! Such valuable informatin packed into every episode. Keep it up my dude. Hope to meet you one day.
- Life changing!!!!!by BeeYou by Nabeela from South Africa
I thought I was the only person in the world that thought there was something wrong with the way mlms were operating in terms of their process of sales and recruiting their downline. My background is in business analysis where I analyze business processes and provide alternative and lean solutions through optimization and automation using technology. I am so glad I came across this podcast!! Thank you! I am so excited for this journey
- Steven Larsen practices what he preachesby lambo996 from United States
I am tired of gurus who teach something they are not practicing themselves. Kudos to Steven for being a pioneer in the MLM industry utilizing online automated tactics. Yes, he does have a product to sell. NO you do not have to buy it to benefit from his insight.
- Clear, simple, and very direct! ONLY THE BESTby Tututuri from Canada
Steve your podcast is absolutely phenomenal!!! Every episode brings so much learning, that you can apply immediately, and you are bringing this business to this century. I applaud and thank you for that!
- The MLM industry Disrupterby Omezimam from United States
No one else talks REAL MLM Marketing better than Steve. I decided to walk away from MLM in 2018 because I was just sick to my stomach building the way the “GooRoos” preach it. Steve’s teachings is giving me hope again and making me reconsider MLM....
- A bright light in a dark tunneby nickbradshaw12345 from United States
I found Steve about 15 months ago....my business was flat, stagnant and almost to the point of regression...now we’re doing $120-150k in sales per month EVERY SINGLE MONTH! He’s the real deal and I couldn’t recommend him enough.
- Awesome!!!by Broigor from Spain
I cant believe this podcast did not get as many reviews yet need it to be shown other peoples opinion. Nevertherless, steve, this is awesome, getting MLM HACKS right now!!! MLM Hacker, i am part of the movement !!!! lets go!
- Episode 27 By Application Onlyby Nikki G. ? from United States
Hey Steve. I love BOTH of your podcasts. Thank you for all you teach us. I am a newbie to the funnel world. I went through OFA challenge Jan/Feb 2019 and immediately started consuming everything you've produced. I have joined your downline, YAY! Quick question, would you teach us how to create an application in a funnel? I created an application in another form (because I needed it to be long... but I wasn't sure how to link it into the funnel...or is there another way to create a longer application within click funnels? I appreciate your guidance. I really feel like I can not only be successful but that I'm on my way to be a capitalist pig too! ha ha
- Truely mind blowing stuffby RemoteWorker1 from United Kingdom
I’m not in MLM and probably never will be but I love listening to the ideas and strategies that Steven Larsen shares. This stuff is pure gold that could be applied to so many businesses to make them more successful. The content might get a bit heavy and mind boggling, but I keep coming back for more. Stevens passion is contagious and inspiring ?
- Steve Larsen changed how I view MLMby JR McKee from United States
This podcast and the course he teaches by the same name have changed my business and the way that I do business. Brings WAY MORE VALUE than anyone else in the space. if I could give 10 Stars I would.
- #1 marketing podcastby Dave45679 from United States
This is the only marketing podcast you’ll ever need !!! Steven is one of the knowable, truthful and result delivering markers out there.
- The Best Podcast For Entrepreneurs Who Sell Onlineby Leigh Woolard from United Kingdom
Every episode has value you can take away and he openly shares his strategies that help him to build multiple successful online businesses in todays world. Stephen is one of the most observant and definately most passionate Online Marketing Coaches going around. Follow him on social media and a must listen to weekly podcast if you want to grow.
- Fantastic podcastby Obgmarketing from United States
Love this podcast. Gives tons of great free info from someone who not only is successful at business and funnel building but actually work with clickfunnels. Thanks for all you do.
- Mind = Blownby Career Generator from United States
I have listen to and followed Stephen on every medium I can find. He not only has a wealth of knowledge on everything related to marketing, he knows how to teach and entertain too. If you like Russell Brunson, Steve is like Russell with rocket fuel. My favorite podcast episode is #170... emotional selling. I have listened to it about 10 times. Why? because I get a couple minutes into it and my mind is racing with ideas about how to implement what he just said and I forget to keep listening! Finally, I got all the way through it... so I listened a few more times! I am bummed when I go to my podcasts and there is no new update from Steve... that's the only bad part... no new updates!!!
- It’s kinda like getting a peak inside the brain of Steve Jobs during his ascent ?by Korbondallas from United States
How amazing is this guy!? This Stephen Larsen fellow! He is one in 100 million in terms of raw talent and teaching ability... ...and he actually wants to HELP you and pull an entire industry out of the stone-age! And he gives you a front row seat on how he’s doing! How awesome is that!? Each episode is worth a college degree in marketing in and of itself. No joke. Episode 170, listen to no less than 19 times. Serious. What are you an entrepreneur for? For your family? For your freedom? To help those you feel called to serve with your products? No matter your reasons, Stephen gives it to you straight on what you’ll need to get there while avoiding many of the common foibles, follies and mistakes! Buckle up, you’re in for the ride of your life!
- Steve is an Offer Geniusby trueddiepicasso from United States
Super Amazing Podcast by Steve! The details he dives into about selling online is just incredible. Just when I think I have heard it all and covered every angle Steve dives into another key detail about selling. Whehter its the offer of consumer psychology, Steve has got it down to a science.. I LOVE THIS GUY....
- Legacy Fueled Machineby Ben 881929 from United Kingdom
Thanks for all of the insight you have given here Steve. It’s beyond words what you have done for this community. Keep leading us. We need you ?
- An Inspiration To Us Allby JAM37803 from United States
Hey Stephen! Just letting you know how much of an inspiration you have been to me since joining the funnel world. Still brand new to the game but your insight, stories and work ethic helps motivate me to reach my goals. My wife an I are also in the One Funnel Away challenge and we believe and know it will change our lives. Thanks for always putting out incredible value. See you inside the “Funnel” and looking forward to your next podcast.
- Obsessed!!!by NaturalNella from United States
Fell into the online work space. Fell into entrepreneurship. Fell into funnels. Fell in love with this podcast. Thanks for all you do for the tribe.
- Want results???? JUST LISTEN to sales funnel radio already!by Grims40 from United States
Stephen bleeds marketing and sales funnels! You can’t go an episode or two before being hooked because he OVERDELIVERS. LISTEN and TAKE ACTION to his advice. He is one of the few that through word and deed gives all that he is doing, the context for why he is doing it, how it will work for you, what he is learning, etc. to get YOU achieving your goals.
- Here's why everybody listens to Sales Funnel Radioby Mike Lazarus from United States
Stephen actually DOES what he SAYS. He used to be like most of us, trying to figure out how to make an extra $1,000/month. He tried a lot of the same things I personally tried myself. I think he said he started 15 businesses that FAILED. Something a lot of us can relate to. But then, one day, he discovered that "sales funnels" were the key to online business. Sales funnels are kinda like selling in person, but replicating that experience online. Once he figured out sales funnels were the key, he started building them for ALL KINDS OF BUSINESSES. I even heard that one guy has a sales funnel that sells "BigFoot Hunting Trips", and he sold like $50k. They work for all businesses. Eventually, Stephen got so good that he found himself sitting (and working) next to the king of selling online (a guy just like us that eventually sold over 100 million dollars online). He got the opportunity to study underneath the greatest marketer alive, and Sales Funnel Radio is a dramatic, energetic, endless series of mic drops and epiphanies that would light the beard of Zeus on fire. If you are trying to make an extra $1,000/month, or if you want to uncover the secrets that the Guru's hide, Stephen is exposing all their magic tricks and leading people like you and I towards the goalpost. Thank you Stephen, we love you!!!!
- The BEST in the industry?by Mike Lazarus from United States
When I first got introduced to MLM, it was when I was studying an internet marketer named Mike Dillard. Some of you may know him. Mike studied marketing, and he brought those concepts over to the MLM world, so that people like you and me don't have to talk to friends and family. Instead, we can unleash our secret set of marketing skills in an industry that needs them the most. THat was Mike Dillard, and he made a fortune helping MLM'ers like us. Now, here comes Steve Larsen with Secret MLM Hacks The reason I like steve is because of his background. He did the same thing that Mike DIllard did... He bridged the gap between what MLM'ers wanted and what they truly needed (marketing skills). He studied under the best sales guy on the freaking planet, and we get the unique opportunity to see the MLM industry from a perspective that our competitors never will. Keep up the knowledge bombs man.
- Great Topics, Engaging Hostby Matthew Lafantaisie from Canada
Steve, thank you for this podcast. You give out great info, and keep me tuned in the whole time.
- Steve is the Rosetta Stone to Learning Sales Funnelsby mywordscreate from United States
DON'T LISTEN to this podcast if you hate money. I've been in the ClickFunnels world for about two years now, attended the last Funnel Hacking Live (2018), and have learned a lot but none of that compares to listening to Sales Funnel Radio. I'm the type of person to watch a movie once, read a book once, listen to a podcast just once but all of that goes out the window whenever I hear a Sales Funnel Radio episode. I routinely find myself going back and taking numerous notes with each listen because Stephen drops so many gold nuggets. I highly recommend subscribing and listening to this podcast. Why go to college and get a marketing degree when you can listen to Stephen teach you REAL WORLD marketing for FREE??
- Awesome content check out content Machineby 4jimg from United States
I’ve been listening to Steve’s Podcast for about 3 months. Great info... tons of Value! Thanks Steve!
- Great content ... want more!!!by 4jimg from United States
Love this podcast.... I’ve listened to every episode in the past 3 weeks. Just for clarification I was on vacation and was listening to multiple episodes in a row. I’m all caught up and can’t wait for the next one, hope Steve adds another soon, since it’s been a while! Thanks!
- Really wonderful. Honest and transparent.by autodidact=limitless from United States
“The student had become the master.”
- Like Marketing Honeyby gogls123 from United States
Love this cast. I get great sweet nuggets of info.
- Allby vlad all from United States
Your marketing know how continue to help me get better , thanks
- Solidby KirkVandenBerghe from United States
I like Steve's positive attitude and energetic spirit, but I keep listening because he's gaining a lot of real-world experience and results and he share's specific, actionable information. No bait and switch. It's obvious he cares about people and loves to add value.
- By far the most value packed...by LAKIEV from United States
This podcast is a must for those who are not only in MLM but also for those who’s getting started online in general! What Steve shares applies to all businesses. And if you’re not using tactics and strategies he is sharing. I highly suggest reconsidering that! Merging online marketing with offline marketing is the most genius way to build business in 21st century. The internet is a gift and this podcast is just as much of a gift too. Love tuning in to these shows and updating my feed when I get ‘Story-thirsty’. Steve is the man! #Thankful
- WARNING: This podcastby iFeDz from United States
Can make you a successful marketer and salesperson... been following Steve for a couple months now and it is insane the amount of free stuff he gives away, insane amounts of value. He goes fully inline with the law of reciprocity, he gives so much valuable stuff away free that people (like myself) are trying to pay for random things in return because he hasn’t charged us for a dang thing! Keep it up Steve, love the podcast and the courses I’ve bought.
- Wowby josh pather from United States
Thanks so much for taking time to make and share everything. I like the fact that it’s not just all about funnels but other lessons mixed in. Straight fire!!! ?????
- Episode 153by Maestro Shabreon from United States
Enough said... no long review needed. Go check it out. It was forward to me, so now it can be forwarded to you 😀
- RELATABLE & FUNNY GUYby sarguna95 from Malaysia
His content soooo relatable that it encourages me to take action! His advices for business and life experiences that he shares are one of a kind. Try watching his YouTube videos. His reactions are priceless! ? - Malaysia.
- Brings entertainment, and great value all in one!by Leroy0101 from Australia
Not often do you find somebody who is so genuinely humble, but still so freakishly skilled at what they do! I have found every episode to be entertaining and filled with information that is chock full of value! I’ve learnt so much about sales, marketing and funnels just from these episodes that I can’t believe that he just gives it out for FREE! His honesty, genuineness and likeable obsessive geekiness makes this one of my favourite podcast on my list of many! Lee Hilder from Australia.
- This Podcast will be #1 in this category, mark my words!by Kdoggeditor from United States
A lot of podcasts out there just graze the surface when it comes to sharing the marketing gold, the tips, the tricks, the techniques. They stay about 1000 feet up and never dive deep so their listeners can walk away with actual actionable items. This podcast is the complete opposite of every podcast I have ever listen to. Stephen doesn’t hold back, he drops the gold and more. I am binge listening to every episode and absolutely loving it. Why would you not want to listen to something that would put more money in your bank account? Just one or two of his simple tips can do that. Thanks Stephen for the wisdom my man!
- You Scale Up With Sales Funnelsby Billy Inelus from Canada
So glad I'm able to be in Steve's world and implement what he's teaching. It's making so much sense and I've been able to understand the concepts to get results A LOT MORE!
- Such An Awesome Podcastby Billy Inelus from Canada
Everything you say has been clearing the unclear, even though I do affiliate marketing more. Glad I partnered up with you to participate in your journey as I'm also in the journey to hit the 7 figures. Woohoo! So exciting Steve!
- Great Podcastby GoulashBrother from United States
O listen to podcasts every morning when I go to the gym, when I am driving in my car and whenever I have the time. Secret MLM Hacks Radio is one of the most informative and useful podcasts that I have heard in a long time. You MUST sign up for the videos. Steve is fantastic. ENJOY!
- Must Listen!by me./ from United States
Steve's podcast is a must listen whether you build funnels or not. His funnel info is top notch, but he also delivers so much value for anyone in marketing. Entertaining stories make it so easy to understand on top of being entertaining. Go Subscribe now! Great job Steve!
- Holy crap this is a lot of free valueby Noah "RJ" Lenz from United States
I LOVE listening to SFR whenever I am doing something else. If I see that notification pop up, I run to the podcast app and start listening! I am honestly SHOCKED why he gives all this value away for FREE. I would make sure you download every episode and listen to them now, because I am guessing at some point and time he may charge for this.
- One of my top podcastsby Brian Ellwood from United States
This is one of my favorite podcasts. Steve is a marketing genius and all about service. Listen to this guy if you want to grow your impact and your business. You won’t be disappointed.
- Listen To This Podcast (Unless You Hate Money)by Nicky4021_2 from United States
Steve has the rare ability to break down sales funnels in a way that not only makes sense, but in a way that also makes it stupid simple to implement what he's teaching to grow your business. Unless you hate money...you should put on your fat pants this weekend, snuggle up on your couch with a notebook in hand, and binge on every single episode of this podcast ?
- STEAL THIS PODCAST!by Ezra Child from United States
Steve delivers exactly what he promises... The Secrets of biggest marketers of our time. I am not sure how he gets away with it, or why the Master Minds he has attended haven’t put a hit out for Steve yet. All I can say is DOWNLOAD all of these episodes while you still can! Steve spends a great deal of time going into immense detail of today’s most POWERFUL marketing strategies (Probably more than he should!) Then Steve breaks down these concepts so that YOU CAN UNDERSTAND it and how to apply it to your own business. Honestly, these podcasts should be their own course... and Steve is probably crazy for not charging THOUSANDS for them (And we would be happy to pay it!) Hurry, before the Millionaire Marketers shut him down or Steve comes to his senses and realizes the IMMENSE VALUE he is giving away!! Get this Podcast while it’s still FREE!
- This podcast IS A MUST!!by Creator70 from United States
Again and again Steve puts out information that has catapulted my business to the next level. So grateful for everything Steve! You’re the BEST! Lori
- Pure Value and GOLD!by sam78504 from United States
Stephen Larsen always delivers! Tremendous and Ridiculous Value you get from his Podcast is just pure GOLD!
- If you’re in business LISTEN UPby Mbowler from United States
If you are in any business listen! He goes into specific types of business sometimes but I am finding golden nuggets in each episode for my business. Thank you Steve!
- Golden Bombs One After Anotherby RyanLBowles from Australia
More valuable than Cryptocurrency in 2018!! Stephen’s marketing insight is insane. Don’t miss it.
- So much value!by Manafest456098 from United States
Love this podcast dude, thank you for sharing so much value. Episode #140 just rocked me and also the one with Myron Golden! $$$
- Steve is incredible!by Nick349731 from United States
Love this guy, love his podcast. A genius who is humble, friendly and always putting out great work! Keep it up! 🙂
- Thanks Steve!by jlahiri from Singapore
Great podcast! Both informative and inspirational.
- Excellent marketing stuff !by Arnaud1112 from Germany
Sales Funnel Radio provides great ideas and advices to launch and grow your business !
- New Funnel Builderby Mike Element from United States
Hey Steve!! I don’t know how I came across your podcast but I’m so glad I did. Just learn about the Funnel world and I’m so Pump about all the Possibilities. My mind is going on High Speed. Love the Show Steve. Helps me slow down and learn more about the logistics of a Funnel.
- This is AMAZINGby Mbowler from United States
I love Stephen’s point of view and tactics. I feel like I hit a knowledge gold mine! Each episode makes a huge impact on helping my business progress and get more successful.
- This is your next BREAKTHROUGH in Funnels...by TheMikeLau from Canada
I have come across a LOT of marketing podcasts and Steve’s is truly one of a kind! You either get a podcast that has lots of knowledge but delivered in a monotone and boring way or a podcast that is delivered in a exciting way with amateur knowledge. Sales Funnel Radio covers both and goes ABOVE and BEYOND. If you are looking for your next BREAKTHROUGH in Sales Funnels, you absolutely do not want to miss this. If you do, I can guarantee you are leaving money on the table. I’ve taken pages and pages of notes already and still counting. Cheers, Mike
- Compelling contrarian contentby Mark from Kiama from Australia
Wow! This content is so compelling. In Secret MLM Hacks Steve has developed a proven concept that turns the traditional MLM building model, of make a list and badger and bother your family friends until they submit and join your downline, on its head. Steve has inspired me to do the same. Thank you, Steve, I’m forever grateful.
- Wonderfulby Hippydad77865 from United States
I listen to every episode. There is always some value to be gained from each one. Have saved several of them to listen to every so often. Great stuff. Thanks Steve!
- One of my FAVORITE podcasts!!!by Tom Curtis from United States
Several times I’ve listened to Stephen’s podcast and then started talking to him like we were on the phone. That’s NEVER happened on another podcast. It’s like I’m listening to a good friend with AMAZING marketing hacks!!!
- Gold Nuggets for Sales Funnelsby Chris_Moody from United States
Steve...Keep bringing the Gold Nuggets! Great tips on Sales Funnels and general Marketing Tips.
- Sales Funnel Radio Rocks!by Marie MM from United States
Steve is a Funnel ninja! He gives his best strategies and no nonsense advice! Sales Funnel radio rocks!
- Great MLM Podcast!by Victor_Pontes from Brazil
This podcast it's awesome! Steve shares too much value!
- Great Content!by Louise Courville from United States
I especially liked the series of 6 interviews with the different entrepreneurs using different funnels! Joe Giglietti's was my favorite one because he gave such great value. I hit the 2 star by mistake and had to go into iTunes on my pc to find out how to change it! I tell you this only because Steve is worth the work to get the correct rating!
- Every MLM’er needs to embers this.by Bigwood89 from United States
The content that Steve gives is amazing and is light years ahead of what traditional MLMs are teaching their downlines. Great content!
- Sales funnels for the futureby Angry lack home button user from Canada
Sales funnels are the best kept secret of marketing, if you havent heard of them, get started now. Steve will give you a head start, selling sequencial products makes sence.
- Steve You Are Amazing!by Rashidnia from United States
Thank you for all you've done. I am learning so much very grateful.
- Packed with useful information!by chrisobyrne from United States
Steve is one of those podcasters with a great voice, engaging stories, and very useful information. This is the one of the only podcasts I check daily for new episodes and get disappointed if there aren't any. Keep 'em coming!
- Awesome Podcastby Brooke Craven from United States
Steve host of Sales Funnel Radio highlights all aspects of marketing and sales in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!
- Steve's FOUND His voice and He's NOT afraid to USE IT!by Ben_Willson from United States
I'm NOT even part of an MLM... However, I STILL listen actively to this podcast. Why? Because Steve shares impactful, yet simple tactics of how to be successful in both business & personal life. NO MATTER your background/experience in MLM's, whether your are immersed in your MLM or simply testing out the industry, You'll benefit immensly from subscribing & listening to this podcast.
- Marketing MLM NOT Prospectingby Barneys Choice from Australia
Loving this content ... Steve hits the mark on my beliefs about MLM. I have no interest in selling to my friends and family so with Steves coaching it's a new masterplan from SecretMLMHacks on how to 'market' ... it just may catch on ! didnt ya know 'traditional prospecting is dead' because STEVE SAYS SO and I believe him. Dont miss these gold nuggets
- Perfect timingby Angela M Wilson from Canada
Steve, great content! I love the intro and useful tips that can be implemented with ease. I am in sales and it's so true when you're new it's easy to make the deal, then we learn too much and get them word vomit and sales drop!! Thank you - looking forward to the next episode.
- Necessaryby Sharnee Melinda Bennett from Australia
If you are a funnel hacker, listening to these podcasts is mandatory daily listening 🙂 Don't miss out on any nuggets of gold and go back and listen to them all would be my advise. Sharnee, Adelaide, Australia
- Steve is Awesomeby William Brant from United States
Love Steves energy and passion and it comes through great in this broadcast, having been in an MLM or two in my past I wish I would have known these hacks then.
- Love the Detailsby danhavey from United States
Great podcast. I especially love the episodes where you go into great detail like #55 Ask Campaigns and #66 3 phases of selling. Keep up the great content - you are changing lives!
- Must Listen!by Hollyeedwards from United States
Steve always great content. He has passion and the added advantage of working in the heart of the Click Funnels office. Doing lots of heavy lifting and passing on lessons learned. Great job Steve!
- Oh Yeahh!!!by Alison Prince from United States
Steven - huge thanks to you for spoon feeding us funnel talk! Huge tips which equal huge success! Thank you for dedicating your passion to helping others. It is very much appreciated.
- Outstanding!by smileyj206 from United States
This is the best podcast for building a business from home or online. Stephen is one of the big up and comers...following him and modeling off him and his expertise is extremely helpful! This guy is sincerely a great person and his mind and experience is second to none.
- Gold Right Here!!!by Internetgirlfriday.com from United States
Steve is awesome. Veteran, husband, all around great person and now he's giving all this information away? Keep it up buddy!!!
- Sales Funnel Gemsby Colss21 from United Kingdom
BOOM! Steve is a legend. An amazing channel that gives us invalueble insight and straight forward, no-nonsense advice on everything sales funnel related. Steve, thanks for setting this up and keep all those priceless nuggets of information coming!!!
- Stephen is One of The Fastest Funnel Builders Aroundby Wynter Jones from Canada
I’ve got the opportunity to see first hand at how fast Stephen has conquered the ClickFunnels funnel building game and he’s a great copywriter and direct-response designer using the CF editor. So it’s no wonder he has this radio podcast. The podcast is awesome so far!!
- It's rare that you come across standout talent and breadth of knowledge like Stephen Larsenby Ben_Willson from United States
Finally! Stephen Larsen has entered into the "teaching" world. His understanding of online marketing and driving traffic is truly remarkable; and for the first time he's sharing his "secrets" (which are no longer secrets) with the world. I've known Stephen for a long time and have watched him immerse himself daily into learning how to effectively deliver the RIGHT traffic to businesses, but also how to utilize that traffic and turn them into (repeat) paying customers. Stephen isn't just another guy telling you "theoretical (un-tested) strategies" of Internet marketing, but a guy who's actually obsessed with finding the best result-oriented solutions; He's pivoted enough times that he's found the 'magic formula'.
- Serving His Audience and Countryby SlixxKilla from United States
Greatly appreciate putting this together. I am giving it 5 stars based on 1 episode so far, I anticipate the wonderful content yet to come. Great Energy and Production! Golden Nuggets contained Inside.
The Transcript Is Auto-Generated And May Contain Spelling And Grammar Errors
00:00 Boom. What's going on everyone? It's Steve Larsen and welcome to another episode of Secret MLM Hacks Radio. This is actually the final episode of Secret MLM Hacks radio. Let me go and tell you why.
00:11 If you're like me, you know MLM is an amazing opportunity to grow a real asset for yourself, but you also see that there's huge issues starting to emerge, like why haven't big MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller, or even how dumb is it that old MLM rule say you'll get in trouble when you use the Internet to grow your team? These are some of the blaring questions we all face today. This podcast will show you how real MLMers like us are waging war on the old dying methods and we aren't cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I'm using to build my 10,000-person downline and get people begging to join my team daily. Here's the new tactics without all those old rusty MLM shackles. My name is Steve Larsen. And welcome to Secret MLM Hacks Radio.
01:05 My friends. Okay. So I started this out and if you guys listened, especially the last like four or five episodes, what I've been doing is walking through and sharing with you guys specific things that are going on in my side and my business. And I've let out of the bag multiple times, like the way I've built this and the systems that have built this with have allowed this to be kind of on the back-end of my actual business. This is not my actual full-time business. It's not my actual full-time focus. The reason why my downline continues to grow. The reason why there are so many things that I'm able to go pull off with this is because I treat this like any other business, right? And so I, I actually am shutting down Secret MLM Hacks. There's a lot of things going on personally with certain opportunities that are coming my way.
01:50 There's a lot of things that are happening and you know, for me it just doesn't make sense to keep it open anymore. So I don't know was probably, I've told you guys the story before. And I actually am going to cut over to a video of me telling this to my actual group and I'm going to tell a story on, on how this whole thing came about. So if you want to know that story, you wanna know why that happens. Stay tuned cause I'm going to cut over there, but just real fast, I just want you to understand just a few things. All business has three needs. All right? All, all business. Now there is varying opinions. There's varying like people saying, ah, I need this, I need that. Right? People say like, Hey, it's actually five needs or it's 10 needs or whatever.
02:27 Okay. But when you really whittle it down, every business needs a consistent source of leads, right? It has to be able to convert some of those leads and you have to be able to deliver on what you sold, right? And when he come down to it, those three things are, I mean, all business involves that. And so all I did is I sat back about a, I don't know, it was about seven years ago and I really had this idea and I was like, what if there's a way to solve that, right? That where there's a consistent lead system where I'm not a part of the system and I'm not the driver of the system, it's its own, I think of it like its own entity, right? Second of all, something besides me needs to close a percentage of those leads. And then something else besides me needs to give what was sold.
03:13 And when I started thinking about it that way and I was like, okay, okay, okay, let's think about this. Like we've got two separate sides of this coin. There's the product side and then there is the opportunity side for those who want to go, right, want to go blow up. And I, I realized that it actually is the exact same on both sides also. And that they talk to each other, they actually connect together. So I don't want to go too deep into this. I want you to understand a few things that are happening with this. The, so what of this as well as of right now? I think we're coming up on like 100,000 downloads. Something like that. I haven't looked in quite a while, but we're close to that and I've spent no money on ads, spent no money to the show.
03:52 I spent no money on ads to this show. I spent no money on. I just want to understand like how you very welcome pull off. What I've pulled off here at the time of me making this right now is a December 16th, a Monday. And I have, I don't know about 2200 people have gone through the application process to join my personal downline. So that, that's, that's nuts. I don't let all of them in, but what I do though is you know, when someone does join, I just hand off the same system. So the thing is, it's gotten past that critical spot where now it grows on its own. Right? You know what I mean? Like the heavy lifting the motor to get that noise in order to get people to coming over to come join me. That's, that's largely over.
04:37 And now the balls big enough, enrolling fast enough that it kind of just grows on its own and which is exciting and there's all the things happening for me that I just, I don't know, that seems very elusive, but I I need to change some things out that I'm doing right. And life is evolution and change. So I'm doing that myself. So we're closing the program now. Those already bought it. You obviously still have access to it, but what we're doing is closing, closing public access to it. So I'm starting now actually today as of me filming this right now, if you go to SecretMLMHacks.com, it will say close. But what does that mean, Steven? And why are you doing this? Okay, I'm still gonna cut over to that video facet. I want you to see what I'm talking about and why I'm doing that.
05:15 But beforehand, I just want you to know real fast again why my team is so unique. Gay, why my team is so unique. When you join any MLM and I don't care which one you join. I like the industry. All right. I like the opportunity. I like that. Those who put out are the ones who get paid, right? I like that. I love systems like that. I love it when, when I get rewarded for what I actually do and the results I cause rather than just am I busy. Right. So anyway, what's the, makes me, my team so unique is that when you go out and you start recruiting people, like your upline or downline teachers or whatever, a HQ or whatever it is, right? The issue is that you are the delivery of what I was talking about before. You are the delivery of your own Legion.
06:00 You are the delivery of a selling. You are the delivery of fulfilling on what was sold. And if you're like, my mom still sends out the packages, that's all I'm talking about. I'm not talking about that at all. Mine does that as well. I'm talking about the training after you recruit somebody. I'm talking about support after you don't mean anyway, that's the issue right there. You have to understand that there are, I did an episode a while ago on the show called [inaudible] and there was multiple costs, right? There's several kinds of costs of MLM just like with anything, and I realized I don't want to be the person spending, I don't want to spend the cost of my personal time not worth it to me now worth it to me, if I'm going to grow this on the back of my real business, I'm going to grow to a real asset that actually pays for other assets, which is what we really do with the money.
06:45 My wife and I. Then what I'm going to do is I want to make this, I have to make actual systems that pull it off like I was just saying before, so here, here's this. This is, I know it's messy, but if you're not on YouTube, this is probably the one of those episodes to go jump on because I'm going to go jump over to a video hero facet. I'm going to draw a lot and you guys are going to see some very key things on why this has all come about. Okay. So first of all, the, the biggest thing that we, that I, that I do with my team and I just want to recap this very, very 30,000 foot view so that you can see again why this whole thing has worked so well, why it's blown up so much. And you're going to see again why secret MLM hacks radio has been so disruptive in the industry.
07:26 And I want you to see that. And I want you to say there's a very key reason. It's not anything that I'm holding up here, right here on the sheet. I'm going to cut over to it in the video and you'll see in just a second why. Okay? But first of all, what I do is I, I teach traffic methods and I send the traffic to something that is not necessarily free but somewhat cheapish, right? It can be cheap and can be up to a thousand dollars. It can be up to 10,000. Honestly, the price doesn't totally matter, but the reality, what the point of it is, is that this, this self liquidating offer, this is what actually goes and pays for the ads. Okay? So I don't, I've never actually put any of my own money in this ever. Okay. Ever. I think I did in my first MLM that first $500 to join that first MLM game.
08:10 But what I do is I send traffic to this self liquidating offer. It's self liquidates meaning that money goes dumps right back into traffic. Gave me like, well Steven, that doesn't make any money. I don't care. The reality is what I want to do is I want to get the other thing that I get, which is a buying list. I want to get the customer lists. I want to get the list of buyers. I want to get the people that have opted in for this. The list is the asset. Then what I go do is I approach them and say, Hey, why don't you come join my downline if you want to? And if you, if you're a good fit, go through this little tiny application process and then we'll get you on the phone. And we have automated training. I'm not involved in any of this machine.
08:48 Okay? And that's, that's part of the magic. And there's a lot of people that have pulled us off. It's not just me anymore. That's a Secret MLM Hacks taught. Okay? Is this is, let me teach you traffic that doesn't really involve you. In fact, there's one part that really does, and I'm doing it right now, okay? Okay. publishing. Okay? Then let's go create some, some cool products that are cheap for whatever price points you're comfortable with and we're going to send paid traffic to it, not your MLM, not your MLM product, to the thing that you made on the back of that. You're going to get a list and then you're going to approach them to join the downline. Still not involved. I'm not involved with that at all. Okay. Then we're going to jump on the phone. Not me. I kicked those leads to the people on my downline that are the killers that I've realized like, Oh, you'd be really good as a closer.
09:37 Do you want me to send you free leads? The only requirement is you have to call them within like really fast. Every time I send them to you, they're like, Oh, all right. Guess what? I automated the notification to that person and it's actually, it's actually a group of, I'd say maybe 10 ish people now and in my downline and they just, it rotates sending leads to all those people. I'm not doing it. Okay. Then what does that do? That grows my team man, and I'm not the, I'm not actually involved in it. Last the training piece, that's why I created, I have a whole program that is just for my downline called Hack MLM and it walks them through their first 30 days inside my MLM. Okay. now I'm, I'm telling you all this because I just want to recap real fast on, on why this has been such a big deal.
10:20 Why I worked and hacked the MLM model. I love what I do. It's super fun. I love it. When I first got hired by Russell Brunson I was a good funnel builder, but I was not really a marketer and so I was really good at building funnels, but I was still largely broke cause money is the byproduct of marketing, not a product. Oh, write that on a tee-shirt. Staple to your face. Gay cause that's a big one. Hey, I was a good funnel builder. I was a bad marketer. So I was his funnel builder at ClickFunnels. Russell Brunson's what? Oh my gosh. Can you imagine that guy was top in two MLMs at the same time in his life? Like that's insane. All with the same power of the things I'm teaching. Where do you think I learned a lot of it.
10:59 All right. What I was doing is I was hustling and I was just learning and I was putting things together and I realized all these different things and my brain just turned on. Once I left college, even more than I had, and I started getting tired, I would, I would sleep from midnight to five. I would ride my bike cause we didn't have enough money for another car. And I would write it into ClickFunnels office and I would go and I would at 6:00 AM to 9:00 AM I would work on my own stuff from 9:00 AM to 6:00 PM I would work on Russell's stuff cause he would be in there at that time. Then I'd go back home and I ride my bike back home through the snow, through all the stuff for the whatever, ride my bike back home, several miles. It was not short.
11:40 And then I'd be with my family till about nine or 10:00 PM and I'd work on my own stuff again, 10:00 PM to midnight. So I was squeezing out five to six hours a day on the side of working for one of the most intense work environments you could ever envision. Click funnels. K, it's, it's very intense there. Okay, now I'm bringing this up. Steven, this is a long video. Just stick with me for just a moment here with this [inaudible] about six months into this, I mean, I was getting tired. I'll sleep in five hours a day. I was working nine hours a day for Russell. I was working five, six hours on my own stuff and I was just like Hallen okay. And I started feeling a little bit worn down and I think Russell could tell, I mean, I literally sat this far from him, you know, there's an arm's length away.
12:21 We sat back to back slightly off-center and his, his monitor would reflect back into mine. So nothing was on our screens. I could see his face and my monitor, which is like super, super freaky for anyway. Oh man, it freaked me out the first few months over there. Anyway well this, this, this one day he, he leaned over and he handed me this little powder and I was like, you know, some stuff man, like, what is this? You know? And he goes, he goes, it's ketones. You gotta drink it. I was like, all right. So I asked him about it and he told me what it was and I had it in my mind, clicked in gear, boom. I was like, what is this like loaded with caffeine? He's like, it has a little bit in it, but not tons.
13:05 I was like, then what's doing that? He's like, it's, that's the ketones. And I was like, Oh my gosh. Pretty much every day since that point, every time I dry, I not drive, sorry. I would drive my bike into ClickFunnels. I get there usually at five 45, I get into my seat and I was ready to work at six, but I would pound one of those ketone drinks and it clicked my brain in gear. Boom. I do accredit a significant amount of what I've been able to get done in such a short amount of time to drinking consistent therapeutic ketones most of my life. Now, the reason I'm bringing this up is because I have kept back most like a long time. What MLM I'm in. Here we go, I'm in prove it and I'm under Russell's downline and I have directly under him.
13:42 And I'm telling you that because a lot of you reach out and ask and I figured it might as well be on the last episode of this. I'm a proven all right. And so I drink proof of ketones. It's awesome. It's super cool. And my team uses this thing called hackmlm.com which I created. And if you guys are interested in joining, you're more than welcome to reach out and ask. Now I'm bringing that in only because a lot of you get, please don't get weird on me. I'm just telling you that's what I'm in. I've kept it from you very well for the whole time. The thing is one of the time I told ya. So if you're interested, sweet, let us know. If you're not, I don't care. And that's all right. I'm here to change the industry and I want the industry to get upgraded from the freaking nineties.
14:18 Okay. So what I'm going to do real fast is I'm going to tell you how I structured the show to be so successful. This is how it was just one of the ways that you structure content. So those guys who were content producers, content providers, those guys are trying to figure out how to launch an SLO or launch your own little mini product so you can get leads off of it. What I'm about to cut over to here is one of the most key realizations I had probably about probably about a year ago was really when I started opening this gate in my brain and I was like, Oh my gosh. And once I started realizing this it has become a cornerstone foundational piece to everything I have since I know it is one of the reasons we do so well with so few people and such meaning like employees as well as such low overhead.
15:00 Okay. This is a big and, and I want to understand that. I'm going to preface it that way. So let's cut over to that video real quick here guys. Thanks so much for being in Secret MLM Hacks Radio for being a long-time listener. I know a lot of you guys heard every episode and if you could, I would love a review for me guys on iTunes or wherever and just let us know. Actually, if you go to SMHreview.com that will actually send you to go our review site for this specifically as well. So anyways, thank you so much. Means a lot. I'm very, very thankful to have done all of this. And you know, when I first started this, I really just wanted to go help a lot of people and kind of document my journey. And now it's fun to see iTunes loaded with all these funnel based MLM shows and I it worked. So those of you guys who are doing content generation like that too is congrats. Welcome. Thank you so much. You're helping change the industry by changing what people consume. Thank you so much. And this has been a lot of fun. Let's cut over to the video and see how I structured the show for success.
15:55 So basically, here's the story. When I launched Secret MLM Hacks, it actually was about, most people don't know, it's about five, six years ago. It was one of the first major products I actually launched because I realized you could actually get people to come to you to join your downlines instead of you going to them. And I was like, this is so cool. Right? And so I started and I launched this thing and this was the product that took me eight months to go put together. I spent eight months putting together and I was in full-time school, I was married, I had kids, I was in the army, life was busy and I went and I, I remember for me to spend like two or three hours a day with all the things that were going on. That was a lot of time for me.
16:35 And this was the first personal funnel ever built with click funnels. So about five years ago, it was right after ClickFunnels left beta and Russell didn't know who I was yet. We did not work together yet. I was still in college and I had spent eight months building this thing and the day comes for you to launch it. And I'm like, Oh my gosh, I can't wait to launch this thing. It's going to be so incredible. I cannot wait. I go and I launched it and I'm like, man, the next, the next thing I need to go, I was joke. The next thing I need to go figure out is what Island will I buy? Right. I see you guys as comments coming on and let me, let me come to them in a second here cause I want to address a few things with this.
17:10 Hey and I go to launch it and crickets, nobody bought it. It took me months to figure out how to sell it after that. And in fact, I actually forgot about Secret MLM Hacks. Secret MLM Hacks was something that completely, I just forgot about it. I was only then the next thing I was like, crap, I missed the funnel bubble or whatever. And suddenly I was walking through campus and my phone like chirped and money, it's like you made seven 95. It was a free plus shipping funnel back then. And I was like, who the heck is sending me money? I actually forgot the funnels up. Some guy stumbled onto it. About five minutes later someone bought the $97 upsell. About four minutes later someone bought the $300 thing. And I was like, Whoa. We were living on student loans. So at the time, I saw it was like $300.
17:58 Are you kidding me? This is who was sending me 300 bucks. Then I had to go backwards. I was like, Oh my gosh. How did you find it? I was so shocked. The dude found it. I reached out to him and said, how did you find this? And he goes, this is life. This is life-changing stuff. I don't know who you are, but I stumbled onto your thing. Why aren't you selling this more? And that's actually how Secret MLM Hacks came about. And I, and I started talking about it. And literally months after that, I got hired by Russell. I was building funnels for other companies. And I kinda just let it go to the side, right? And people started talking about it and buying from it. And I did like other, I did other versions of it. And it was, it was so Secret MLM Hacks is this thing that's been going for a long time.
18:44 The principles that are in there is very powerful. So why close it? Why close it? Well, okay, so let me just tell you, okay, well let me you, you are human. [inaudible] Thank you. Ready. You're joking, right? No, I'm not. But I want to share with you guys where this is all coming from. I want to come on your podcast and discuss why giving back is totally flawed theory and why I am against it. And you should be too. Well, no I don't think it's a flawed theory. Can hear me. Sweet. Sweet. Sweet. Cool. Awesome. Okay, so this is what happened is I was sitting when I, when I was that first funnel hacking live event, this is the, like the other side of the story that most of you guys don't know about. Okay? So I was sitting in funnel hacking live and this guy named Russell Brunson gets up and he starts pitching this thing called ClickFunnels certification is the CF certified partners program.
19:39 And I was not hired by ClickFunnels. Remember I had bootstrapped my way there. I was treating funnels for plane tickets and funnels for hotel nights and all that stuff. And I was like, if this hustle in right, I was like, I don't have money. What do I have? Grit. Right? And so I got there and I was sitting in the event room and Russell pitches ClickFunnels certified and I was already becoming a funnel nerd and in his communities teaching and in his communities answering questions. And I was sitting there and I was like, I need to do the CF certified partner program. I didn't have any money and I didn't know that you could get a loan from PayPal. I didn't know that you could. So I called PayPal and I went and I got a loan to get in to see a certified partner program to just put like a couple grand down and they let me in.
20:21 So I'm at the event and in the same day I joined the CF certified partner program and got like three job offers, two more came a little bit after that. So as I'm sitting there in there, I was like, Whoa, what the freak, like what would happen if I worked at ClickFunnels, I can't even believe it. And while this is going, I have this little thing on the side called Secret MLM Hacks. Hey Secret MLM Hacks has been moving and it's been going for a while. And how's like, you know what? All right. Oh, I got hired. I went and I drove over to from I went to, I went to college at BYU, Idaho, which is East Idaho is five hours from Boise. In the middle of my finals. I got in the car and I drove over to Boise and I'd never been to Boise.
21:03 I have no family here and I still live three miles away that direction from ClickFunnels right now. And Steven, why you telling all this? I was like, Hey, I really want to go do the CF certified partner program. It was supposed to be a three to six-month program. I did it in two weeks in the mornings and which they didn't like, it was supposed to take me longer to do the program and I did it two weeks. And my, my, my final thesis project, which in CF-certified partner program, what you're supposed to do is at the end, launch a funnel and go make money with it. The funnel I launched was this little funnel that I had been limping along that I knew needed change this called Secret MLM Hacks. Gay flooding. Guys don't know the story. This is why I'm telling it to you.
21:46 Secret MLM Hacks was relaunched because of the CF certified partner program. And when that happened it got picked up and all these different forums and that's what started making me the first real money I'd ever seen. Not tons, but more than I was getting paid, even a click funnels. And I was like, Holy crap, this is crazy. This is so intense. Oh my gosh. And what was nuts about this? A nice skin. That's not true. I'm going to stick to this. If you, if you want to talk offline we can, but you can comment about what I'm talking about. Anyway, so secret MLM hacks was actually launched from the CF certified partner program. And what was cool? It was, it was like the second or third time I had relaunched it and every time I was relaunching it, I was making it less nerdy, less nerdy, less nerdy.
22:36 And those are some of the issues. I was like, man, you have to be a funnel builder in order to have success with this program. So as time has gone on and I was like, Oh my gosh, I need to leave ClickFunnels. I was like, you know, the thing is I could go launch that I know has been proven cause the market's already paying for it. I could relaunch it but do it way better is this thing called Secret MLM Hacks. So I launched it and I left ClickFunnels and that's M I left ClickFunnels and then I launched it, relaunched it. And that's the thing that traded the parachute as I left my job and let me go create other funnels and create other marketing things and go put other stuff together. Right. And it's been, you didn't know about secret relax scores.
23:15 I know Nick, is that crazy, right? Like this is how it actually came about is it's not a new thing. That actually was an idea that I had sitting on my couch. 2:00 AM in the morning reading an ebook that I cannot remember the name of. I remember the guy's face, I don't remember the name of the ebook because I had just failed in another network marketing thing and I was like stressing out like, how are these big guys actually doing the game? And then I suck, click funnels come out. And I was like, what the freak? I could pre-create recruiting machines and give them to those people who join my downline, which is what I do now. But that idea actually came to me like six years ago. I didn't pull it off till about another year later when ClickFunnels finally came out. And then it's been iteration after it.
23:54 That's why it's so good. It's because it's been like, it's been a lot of lobsters, man. It's like, it's not like I just pull it out of thin air. I had done it multiple times. So then you're like, well, crap. Stephen, what about the title of this video? Why close Secret MLM Hacks? A, it's not a joke. Here's the thing that I've run into. Okay. About two years ago, three years ago, about two, three years ago, something like that. If you were to go see the education that was available to the general network marketing and MLM space, right? And apply this to anything that you guys go into. This is one of my biggest secrets ever. This is one of my biggest tricks ever. If you know, if you want to know that something is stable, like something's going to be a long-term thing for you to go launch a product into like a long-term market for you to launch a product into.
24:41 Go see what your dream customer is consuming though. See what, what, what your dream customer. Go see what their content is that they're consuming and if the content sucks, it is a blessing. So I went into iTunes and I typed in MLM and I went into iTunes and I typed in network marketing and I went into Amazon and I looked at the top bestseller books, lists around MLM and network marketing. And I went in and I started looking at YouTube videos and guess what I learned largely stereotypically the content provided to that industry is a pile of hot, steamy garbage. It sucks, right? About three years ago, it was all this raw, raw mindset crap with no tactical things and how to actually go do it. If you believe it, you can achieve it, right? All that kind of crap. I hate that stuff. Teach me the tactics and had to go pull it off.
25:35 I got the belief already. That's not the part I struggle on, so that's a benefit. That's actually a blessing because, okay. One of my favorite books, Oh, my mind's spinning guys about two rounds of Quito today. Hey, check this out. There is a there is a book called, trust me. I'm like, ah, here it is. Okay, trust me, I'm lying. This is one of the best books I recommend. Everybody go read it whenever your actual thing is up. This isn't like homework to do. Pre-Launch do it. Post whatever you're selling is actually launched. I'm in. Trust me, I'm lying. He teaches nothing. You think about this for a second, right? In world war II, whole nations were led astray just because of the news they were consuming because of propaganda. Entire nations were being led astray. That's how powerful content is. That's why I was like, I don't want to publish I w okay, dumb publish.
26:32 So if that's the case, and I a saw that a market, this is like a cognitive decision of mine guys this is not like me looking backwards and seeing the pattern. This is one of the reasons I actually went into MLM is I went and I saw all the content that they were being provided was dumb, dumb, all belly to belly stuff, stuff based in the eighties and the nineties no tactical changes usually around, you understand what I'm saying now when I saw that, so when you're, when you're going to, you're selling your people look at that and say like, Oh my gosh, what is the quality of the content that is being provided to my dream customer? And if it's not awesome, it is one of the largest blue ocean gaps. That is the easiest thing to go step into ever. So about three years ago you could go look in iTunes and look up network marketing and MLM and all this stuff and the quality of the content.
27:20 I'm not bashing on him, but it had nothing to do with actual real marketing and what I would consider to be marketing today. Okay, so, so this is a big deal. So then my answer was like, well wait a second. What if I just change what they're consuming? That is why I launched the podcast, the Secret MLM Hacks Radio. Again, I don't care if you're network marketing or MLM or not. I'm telling you why I moved into the industry I'm in. I'm not here to, if you're in it, which I still recommend that everyone goes in it because it's a good backend business. It's not my front end business. I have funnels that just auto recruit people in the back and that goes and piles up money and we buy real estate with it. Okay. You see what I'm saying? Like that. That's why I think it's anyway, whatever.
28:01 I'm here to sell you guys in it. I helping you get to see like why it was a logical decision for me to go into, cause I've had people make fun of me. Even the past Steven lead funnel builder from click funnels goes into MLM like yes son, because of X, Y, and Z. And it's been one of the easiest anyway. So because the content wasn't amazing, all I have to do is change what they consume. And story supports belief. So if I just changed the stories they consume, I will change their beliefs about funnels and the internet and modern tactics. That's why we did it from the get-go by design. What's up son? I need something. Let me drop mic drop. Okay. So I went and I launched Secret MLM Hacks Radio. And what that started doing was it started causing this active write-offs as shaking this, this boat, shaking the boat, shaking the boat.
28:52 It caused this wake on purpose. And if you listen to the intro of that show, I'm not throwing rocks. I am throwing mountains. [inaudible] It is like so aggressive for right. It's rocking the boat. Crazy yard. And it's super. Anyway, crazy nuts. Crazy nuts. So what I did exactly, Douglas write new content equals new vehicle. And when I started realize, because the book my mind's firing guys, just stick with me for a second. The book play bigger teaches that in order for a product to really survive, you also have to create the ecosystem around it. What is the ecosystem? So mostly it's content. People have to be talking about you, not just buying from you. So I was like, well shoot, let's create the ecosystem. Let's go create content. There are contents, not amazing. I tell more story changes, beliefs and then it's very easy to go sell the product that I wanted to, to them.
29:41 So that's what we did. Few issues we've run into along the way. Go figure. Welcome to entrepreneurship. Merry Christmas. Okay. And I'm going to say that not happy holidays because of a man man's case. So in what do you guys think the issues are with calling something Secret MLM Hacks? I didn't name it by any, any strategic thing that was, I, I was trying to come up with like, well Russell calls, this is a name I came up with like six years ago. Okay. And I, but anyway, so Secret MLM Hacks, the three most freaky words to most advertising platforms in a single title that has caused some major behind-the-scenes issues with any bank, with any payment processor. Facebook loves that term. Okay. That has been one of the most like, yeah, exactly. Compliance was like a compliance. Oh my gosh. Oh, secret. Okay, MLM, huh? Huh? Hacks like, Oh, it's funny how many people who just really don't know anything about marketing have reached back out. They'd be like, "I'm not going to click on anything in an email that has the word, a hack in the email." It's like yeah, because hackers say they're hacking you like what? No, that's not how it works and you know what I'm saying? Like there, we've run into so many issues by calling it Secret MLM Hacks, the broader the traffic.
31:11 All right, here's the deal. Every business thrives on cashflow and leads and without cashflow and leas, the business dies, right? Hear me clearly. MLM is no different. You own a position in a business, which means you need a system in place for cashflow and leads to come to you and your damn mind. This is why I have chatbots on Facebook pitching people who are talking to me on the Internet. You may have heard of Chatbots for MLM before. It lets you qualify multiple leads at once. It lets you soft-pitch people that you thought weren't interested and it lets you bring in a massive amount of leads of people that have been sitting right under your nose the whole time. Go to ChatbotsForMLM.com to get your pre-built chatbot template. Now inside you'll get a selling template. You also going to get a scheduler template. You also get a pre-built lead gen template. Every minute that goes by is another minute that your chatbot could be softly auto-pitching your everyday conversations on Facebook. Just go to chatbotsformlm.com to get your pre-built chatbot templates. Now.