[4-Part Series] How can you automate the follow-up for those interested in buying your MLM product online?
Today we’re gonna talk a little bit more about how to actually sell MLM products (network marketing products, direct sales products, whatever you choose to call it).
We’re all commission-based salesmen…
How do we sell our products on the internet using the rules that we’ve been given?
If you’re coming in and this is the first one you’ve seen in this four-part series, THIS IS VIDEO THREE.
Go back and start with video ONE because these do build on themselves.
These tactics grow and grow and grow and they get bigger and bigger, more advanced, more advanced.
The most advancement will be the next episode.
This is number THREE.
This video, this strategy is not all-encompassing… These are just SOME of the simple ways to auto-sell a lot of product.
It’s the same model I’ve used in other industries as well.
I love it for the MLM space and its profitable stuff.
So what you’re gonna learn today is what’s called THE BRIDGE FUNNEL.
We looked at the BRIDGE PAGE in the last episode…
And just so you know, I’m the one naming these!
If someone’s like, “Well, they’re all funnels,” they ARE all funnels but THIS is what I call them.
BRIDGE PAGE VS BRIDGE FUNNEL
There are a few other things involved with this. You can see this in action if you check out makeaffiliatesgreatagain.com… You’ll see the bridge funnel in full swing.
I recommend that you draw this with me and think through HOW you would do this.
The first episode in this four-part series goes through and teaches you how to CREATE the sales message and the offer that’s unique to you around whatever it is that you’re selling.
NOW we’re actually using that in these different areas.
Make sure you go back to episode one if you have not yet…
I wanna teach you guys TWO other methods on how to pull this off.
What’s crazy is, these concepts have actually gotten the attention of several MLMs and they’re asking about a lot of stuff that we do.
It’s changing the industry. This stuff works.
We got the:
- MLM order page
- Here’s where checkout is
- Actually, get the cash there
Here’s the second one… It’s very similar but you actually turn this into quite the funnel.
It’s simple so no one freak out when you see it for the first time. It’s really two pages but one of them you clone five times.
Q: What is the real asset of the internet or business in general?
The real asset of all businesses.
THE BUYERS LIST
When Googles acquire some start-up company, are they buying them because of the tech? No! they could probably code that person’s code in an afternoon.
They’re freaking Google.
The reason they’re buying them is because of DISTRIBUTION.
THE BUYERS LIST.
DISTRIBUTION: That’s one of the three ways businesses are evaluated. It’s one of the most common ways that show huge growth.
THE BUYER’S LIST
What we wanna do is build a list. Instead of this button taking us over straight to our distributor link (you can do that and you can still make a lot of cash).
The problem is that I can’t follow up very well with those individuals…
Instead what I’m gonna do is, when they click this, it’s gonna open up a little pop-up on this page.
It says, “Where would you like us to send your bonuses once you purchase?”
That’s a logical reason why they should hand me their email. So then they put their email in and click the button…
Q: What does that let me do?
A: Build a list.
There’s an interesting setting in ClickFunnels, it’s really easy, it says, “On submit, redirect?” and you just put in the link.
It’s actually in the settings. While you’re in the editor, you just click a button and then I put my distributor link in the redirect.
I’m able to capture their email and create a list right there. But then it also redirects the page (which I’ve told them is going to happen in the video).
NOW I HAVE AN EMAIL LIST
Q: How likely is it that every person who puts their email in and goes to this page, purchases?
A: It’s not that likely…
In the affiliate marketing space or when I don’t control the cart in other scenarios, about half will go and finish the actual purchase. HALF.
I looked at the stats for one of the promotions that we’re doing right now…
- 3,000 people have hit the page
- About 1,500 have actually opted in
- And then about 800 actually went through and purchased
… Which is pretty good.
And I don’t control the checkout page. This is the scenario where I’m limited on the way I can do ads…
So now I own a list.
We call it a BRIDGE FUNNEL because it’s taking them from where they are over HERE… To where we’re trying to get them.
It’s a very common page type in the internet marketing space.
I have these people that have opted in… What should I do to them?
I’M GONNA EMAIL THEM
I’ll tell them, “Plus you get my five-day miniseries.”
Now they know it’s automatically going to come to them but what really am I doing?
You can watch this in play, this miniseries if you go to secretmlmhacksradio.com and opt-in.
OR it’s also at mlmmasterspack.com.
Once you go through the quiz, it takes you through a five-day mini-course but REALLY what’s going on is…
Now I have five days where I’m going to email you:
- Day one
What’s each of the emails gonna be?
It’s what we call a ‘soap opera series’.
That’s the content on the actual email and if you don’t know what that is. It’s just a script and I fill in the blanks on the script. It’s in Dotcom Secrets.
Do you trigger the bonuses before they buy? No.
I do on the five-day miniseries…
I will take my phone out (or if you have camera equipment, great). I don’t want you to feel like you can’t do it if you don’t have camera equipment.
Just take your phone out.
You can film for five days…
What’s the pitch at the end of each of those videos?
MARKETING THE SAME OFFER
I just put it right down here at the bottom [offer, offer, offer, offer]
I do the same thing when people apply to join my personal downline.
They go through a five-day miniseries. It’s teaching them cool stuff but then after that, I added three more days where it’s just tons of testimonials.
It’s another page with testimonials… Another one with a different one… Another one with a different one…
But at the bottom of each one of them, what I’m saying is, “Click right here to go get this offer.”
Then I have a button [button, button, button, button]
Down at the bottom, it’s the same footer on all of them.
It’s a BIG section that does the same thing… “Here’s the button to go buy.”
- In the emails
- On the video
I’m giving them great content. I’m not just blasting them with a pitch but they’re hearing it…
- They’re reading it on the actual emaiL
- They see it again at the bottom of the footer
There’s a button right there, and I’m telling them, “Look, this is good stuff, here’s the offer,”
Where do all these buttons go?
They’re on my list now so where do they go?
My distributor link.
SIMPLE BRIDGE FUNNEL
Super, super, super simple but now it’s given me a logical reason to be emailing them and sending them more content, content, content, content, content.
What happens when someone actually goes through a five-day course from you guys?
It doesn’t need to be crazy long but I’ll tell you, the original five videos that I did this with back in college, blew my mind.
I was not pitching anybody on joining my downline but what would happen is…
I put this five-day miniseries up and then at the end of it…
A HUGE percentage of those who watched it reached out asking to join whatever MLM I was in…
WHATEVER MLM… They didn’t even know.
They said, “Whatever you do, I just want to be in with you. You have a different strategy on how to do this game.”
The first page:
- Opens a pop-up
- Collects their email
- Submits it
This is really simple to set up.
If you’re like, “This seems like a ton,” just stick with it. It’s new, not hard, just new.
The redirect on that one page sends him straight over there (which you told them was gonna happen).
If they DIDN’T buy, I got to bring them through a five-day miniseries.
If they DID buy, it just validates and pushes in and cements what they actually purchased.
THE SECOND PART TO THE BRIDGE FUNNEL
There’s a SECOND part to this…
Let’s say that it’s time for me to send out the bonuses…
You might do it daily, weekly. I’ve done it monthly.
Monthly seemed a little long so we’re moving to at least twice a month if not weekly.
I have one more sequence set up inside of ClickFunnels…
If this seems advanced, just watch what I’m doing here…
What I didn’t wanna do is get ALL the emails from those who’ve been buying through my link and then personally email every one of them.
That would suck.
Instead what I did was, I created a list:
- “Product Opt-ins”
- “Product Buyers”
I take this list and upload it to this list on ClickFunnels…
I have two emails that are queued up to automatically send a day apart.
SEND AN EMAIL TO YOUR LIST
As soon as any new emails hit that list, the first email that goes out to those people is, “Hey, here’s your product access. Thank you so much. We saw that you purchased. Click right here and it will take you to…” wherever you choose to give them your digital stuff.
Then a day later, I send the same thing with a different twist on it. “Hey, just making sure you got those things because we wanna make sure you guys get those bonuses we were talking about. By the way, if you have any questions about them, go ahead and call us.”
IT IS PROVEN. You make so much more money when they call you.
If people start calling you, you can sell them on Autoship. You can sell them on the next thing.
You can sell them on actually joining your downline.
I know it looks more aggressive… But this is the SAME page cloned five times with a video switch.
THE OFFER: Is the same.
THE VIDEO: I’m just taking my phone out and telling my origin story about the first time I ever used the product and my story behind it. Why it was cool. Just follow the scripts that are already there.
Then I would walk them through the offer. And I’d tell them, “Here’s how to buy. Step one, click the button. Step two, it’s gonna redirect over to this page. Step three, buy. Step four, watch out because every Friday, every month, every day, whatever, we’re gonna start sending out those bonuses to the email you put in. Make sure it’s a real one so we know where to send you the bonuses once you purchase.”
List-building at it’s best.
MY ROLE IN THE BRIDGE FUNNEL
My role, in everything that I do, is… I’m not here to be the technician.
My role is to be the system creator in my company and that’s why it’s been such a different take for a lot of people in MLM.
That’s not what you’re taught by your upline.
[I’m not throwing rocks at them…] But your upline teaches you to go around and be the DOER.
I would rather do systems.
I tell all you guys to publish because if you’re publishing, what do you think you’re going to drop every once in a while?
The mlmproduct.com and some of your call to actions.
Let’s say you have your:
- Application funnel
- Recruiting funnel
- Another one that spins off your recruiting funnel
- Another one that spins off to that funnel
The game gets really easy once you start publishing and decide to start sending traffic in different ways…
Guess what I also do in all the footers of these?
Let’s say this five-day series is over and they did or didn’t buy…
THEY OPTED IN: So I’m gonna tell them about the recruiting funnel that I built…
OR, “Are you on the podcast?”
OR, “Hey, we’ve got a cool free live event you can come to.”
It’s a hook to other funnels.
They’re in my world now.
LEARN HOW TO BUILD A BRIDGE FUNNEL
I know it’s tough to find people to pitch after your warm market dries up, right?
That moment when you finally run out of family and friends to pitch. I don’t see many up lines teaching legitimate lead strategies today.
After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.
Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.
There you’re gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.
Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I’m in MLM.
If you want to do the same for yourself, head over to secretmlmhacks.com.
Again that’s secretmlmhacks.com.