What’s It About…
When I first got started with MLM, I was extremely reluctant to even join a company. Money was tight for my wife and I and it really started challenging my manhood and my marriage. I was not in a good place.
This is the story of my struggles and why I decided to give up on MLM for a while.
I was in college, while she had already graduated. At that point, I was consumed with school and I really didn’t have time to be in a job. In fact, we were living on student loans. Yea, you read that right – we were 100% dependant on student loans.
It doesn’t take long of this before you make time in your life to figure out a way to make some extra money.
I started looking for opportunities to make some extra cash.
Do I get a job or do I try to start my own business?
It didn’t take long to land on I needed to dive in and try to do this on my own. You know, reclaim some of that manhood.
I started trying businesses and launching stuff. I was doing all kinds of stuff and nothing really seemed to be working. I remember I was staying up super late, getting up really early and studying and then taking action on it. But nothing was getting much traction.
And then, one day, a buddy from college called.
He went: “Hey man, I got this guy. He’s on the line right now. He’s going to help us make a bunch of money. I don’t quite know how it works. You’ve got to talk to him.”
The guy called, I answered, and as soon as he started talking, I was like: “Why do you want me to pay money to in order to join this thing?” I was like: “Shouldn’t I just be able to do it?”
And I started arguing with him on it.
I was like, “No, I’m not doing this. Is this one of those MLM pyramid things?”
That’s actually what I asked him.
I was mad that my buddy put me in that position. I hung up and I thought to myself… absolutely not, I’m not doing that.
Then I pondered on it for a bit and the realization of where I was currently at in life started to remind me that I didn’t have many better options lined up.
I ended up telling my buddy: “You know what dude, I’ll do it for you. I’ll join. I’ll jump on in.” And I joined his downline. I drove down to meet the guy that I had kind of chewed out on the phone, which was a little awkward, and he basically started to “onboard” me right there on the spot.
He asked me to make a list of people in my phone.
So, I reluctantly said ok, and we started writing down this big list of people in my phone directory and he didn’t let me leave until we called. I called everybody in my phone – I really did. I reached out to so many people and I went so hard, and people were like “No, no, no.” And it got really, really awkward. No one wanted to be a part of this new opportunity I was presenting them with.
But I didn’t give up there, I tried every old school MLM recruiting tactic out there – more calling, home parties, etc, etc…
Probably after a few weeks of running really hard at this, I realized that there has to be another way to this.
I got so frustrated that I gave it up.
I was like: “I am done with MLM. I am done with that word ‘marketing’. I do not want to be a part of this anymore.”
Then, I happen to land a job with the CEO of ClickFunnels, Russell Brunson, and one conversation we had totally changed my perception on MLM’s.
I realized it wasn’t the vehicle of MLM that was bad, it was how I was doing it.
- My first big experience in the MLM space didn’t go well ([3:12])
- Fast forward a couple of years, I was hired by the ClickFunnels CEO ([9:23])
- Russell Brunson was playing the game differently than I had been taught ([11:24])
- I decided to start putting up some recruiting funnels; I started learning how to attract people already interested in joining MLM ([12:04])
- I realized I didn’t have a strong enough filter on who I was trying to get into my downline ([12:22])
- There are millions of people out there who are begging to find another cool opportunity because they made their last one work ([13:20])
- When I started realizing that I needed to be strict about who I was trying to attract, the whole game started changing ([13:40])
- Three ways to grow a downline: Get more customers. Increase the amount of spending. Increase the frequency that they buy ([15:08])
- Awesomeness!!!!by djamez33 from United States
Why is this information free!?!?!?? It has been a complete wake up call that has changed my entire thought process. I used to think I only had one way to present but I always felt there had to be another way. Thank you thank you thank you for this. It’s been a complete game changer.
- The best mlm podcast!by Meh to u from Canada
Love your podcast and your courses! Thank you for providing incredible value! Blown away! I couldn’t express my thanks enough.
- Mlm is over saturatedby Drew Grim from United States
I get so much value from this podcast. The one on mlm being over saturated was so good. It really got me thinking about how I can help my audience more by solving their problems. I continue to struggle with what exactly to publish but I think I'm really narrowing it down. That you so much for your ideas and taking the time to give so much value!
- Great energy!by Connor Camatti from United States
I thought the ways my MLM taught me were the only way of achieving success. Until a buddy introduced me to Steven! Steven is changing the game and making it possible for MLMers all over take their business to the internet. MLM Hacks is a literal game changer.
- Episode 104 is amazing!!by forsario from United States
Thank you Steve for finding women to interview and share their stories who are relevant, current and powerhouses! I love al of your episodes, but the Teresa Harding episode has been my favorite by far and I have shared it with my team.
- Great content!by 4MamaBear2Live from United States
This is a relief and a breath of fresh air! Thank you for all the amazing content! At first I thought you were just a crazy young guy, but quickly realized you have great insight and an awesome spirit! Keep it coming! Wage war on the current broken MLM Model!
- High Energy and Entertaining while sharing awesome tips on ho to rock MLMby SunnyLu from United States
Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.
- So motivatingby Bmogie from United Kingdom
I’m excited to use your method in my MLM!
- Finally! A podcast with REAL tactics, not just fluffby Ana Luiza Rangel from Canada
Steve Larsen wants to change the MLM industry - and he already is! By using tactics of the 21st century to recruit, sell and train, MLM can finally come out of the 90's. What I love the most about this podcast is that there are actual lessons you can apply on your business right away - not just the motivational fluff that a lot of others have out there. I would give it 10 stars if I could.
- So inspired !by drrobynny from United States
This podcast has amazing insight on how to market MLM now! I love how he explains mlm is stuck in the 90s! I got more out of these episodes (i binged listened) then any other training i e done! So excited to implement!
- What The Game's Been Missin!by Crythm15 from United States
Steve's a boss! Such valuable informatin packed into every episode. Keep it up my dude. Hope to meet you one day.
- Life changing!!!!!by BeeYou by Nabeela from South Africa
I thought I was the only person in the world that thought there was something wrong with the way mlms were operating in terms of their process of sales and recruiting their downline. My background is in business analysis where I analyze business processes and provide alternative and lean solutions through optimization and automation using technology. I am so glad I came across this podcast!! Thank you! I am so excited for this journey
- Steven Larsen practices what he preachesby lambo996 from United States
I am tired of gurus who teach something they are not practicing themselves. Kudos to Steven for being a pioneer in the MLM industry utilizing online automated tactics. Yes, he does have a product to sell. NO you do not have to buy it to benefit from his insight.
- Clear, simple, and very direct! ONLY THE BESTby Tututuri from Canada
Steve your podcast is absolutely phenomenal!!! Every episode brings so much learning, that you can apply immediately, and you are bringing this business to this century. I applaud and thank you for that!
- The MLM industry Disrupterby Omezimam from United States
No one else talks REAL MLM Marketing better than Steve. I decided to walk away from MLM in 2018 because I was just sick to my stomach building the way the “GooRoos” preach it. Steve’s teachings is giving me hope again and making me reconsider MLM....
- A bright light in a dark tunneby nickbradshaw12345 from United States
I found Steve about 15 months ago....my business was flat, stagnant and almost to the point of regression...now we’re doing $120-150k in sales per month EVERY SINGLE MONTH! He’s the real deal and I couldn’t recommend him enough.
- Awesome!!!by Broigor from Spain
I cant believe this podcast did not get as many reviews yet need it to be shown other peoples opinion. Nevertherless, steve, this is awesome, getting MLM HACKS right now!!! MLM Hacker, i am part of the movement !!!! lets go!
- Episode 27 By Application Onlyby Nikki G. ? from United States
Hey Steve. I love BOTH of your podcasts. Thank you for all you teach us. I am a newbie to the funnel world. I went through OFA challenge Jan/Feb 2019 and immediately started consuming everything you've produced. I have joined your downline, YAY! Quick question, would you teach us how to create an application in a funnel? I created an application in another form (because I needed it to be long... but I wasn't sure how to link it into the funnel...or is there another way to create a longer application within click funnels? I appreciate your guidance. I really feel like I can not only be successful but that I'm on my way to be a capitalist pig too! ha ha
- Truely mind blowing stuffby RemoteWorker1 from United Kingdom
I’m not in MLM and probably never will be but I love listening to the ideas and strategies that Steven Larsen shares. This stuff is pure gold that could be applied to so many businesses to make them more successful. The content might get a bit heavy and mind boggling, but I keep coming back for more. Stevens passion is contagious and inspiring ?
- Steve Larsen changed how I view MLMby JR McKee from United States
This podcast and the course he teaches by the same name have changed my business and the way that I do business. Brings WAY MORE VALUE than anyone else in the space. if I could give 10 Stars I would.
- #1 marketing podcastby Dave45679 from United States
This is the only marketing podcast you’ll ever need !!! Steven is one of the knowable, truthful and result delivering markers out there.
- The Best Podcast For Entrepreneurs Who Sell Onlineby Leigh Woolard from United Kingdom
Every episode has value you can take away and he openly shares his strategies that help him to build multiple successful online businesses in todays world. Stephen is one of the most observant and definately most passionate Online Marketing Coaches going around. Follow him on social media and a must listen to weekly podcast if you want to grow.
- Fantastic podcastby Obgmarketing from United States
Love this podcast. Gives tons of great free info from someone who not only is successful at business and funnel building but actually work with clickfunnels. Thanks for all you do.
- Mind = Blownby Career Generator from United States
I have listen to and followed Stephen on every medium I can find. He not only has a wealth of knowledge on everything related to marketing, he knows how to teach and entertain too. If you like Russell Brunson, Steve is like Russell with rocket fuel. My favorite podcast episode is #170... emotional selling. I have listened to it about 10 times. Why? because I get a couple minutes into it and my mind is racing with ideas about how to implement what he just said and I forget to keep listening! Finally, I got all the way through it... so I listened a few more times! I am bummed when I go to my podcasts and there is no new update from Steve... that's the only bad part... no new updates!!!
- It’s kinda like getting a peak inside the brain of Steve Jobs during his ascent ?by Korbondallas from United States
How amazing is this guy!? This Stephen Larsen fellow! He is one in 100 million in terms of raw talent and teaching ability... ...and he actually wants to HELP you and pull an entire industry out of the stone-age! And he gives you a front row seat on how he’s doing! How awesome is that!? Each episode is worth a college degree in marketing in and of itself. No joke. Episode 170, listen to no less than 19 times. Serious. What are you an entrepreneur for? For your family? For your freedom? To help those you feel called to serve with your products? No matter your reasons, Stephen gives it to you straight on what you’ll need to get there while avoiding many of the common foibles, follies and mistakes! Buckle up, you’re in for the ride of your life!
- Steve is an Offer Geniusby trueddiepicasso from United States
Super Amazing Podcast by Steve! The details he dives into about selling online is just incredible. Just when I think I have heard it all and covered every angle Steve dives into another key detail about selling. Whehter its the offer of consumer psychology, Steve has got it down to a science.. I LOVE THIS GUY....
- Legacy Fueled Machineby Ben 881929 from United Kingdom
Thanks for all of the insight you have given here Steve. It’s beyond words what you have done for this community. Keep leading us. We need you ?
- An Inspiration To Us Allby JAM37803 from United States
Hey Stephen! Just letting you know how much of an inspiration you have been to me since joining the funnel world. Still brand new to the game but your insight, stories and work ethic helps motivate me to reach my goals. My wife an I are also in the One Funnel Away challenge and we believe and know it will change our lives. Thanks for always putting out incredible value. See you inside the “Funnel” and looking forward to your next podcast.
- Obsessed!!!by NaturalNella from United States
Fell into the online work space. Fell into entrepreneurship. Fell into funnels. Fell in love with this podcast. Thanks for all you do for the tribe.
- Want results???? JUST LISTEN to sales funnel radio already!by Grims40 from United States
Stephen bleeds marketing and sales funnels! You can’t go an episode or two before being hooked because he OVERDELIVERS. LISTEN and TAKE ACTION to his advice. He is one of the few that through word and deed gives all that he is doing, the context for why he is doing it, how it will work for you, what he is learning, etc. to get YOU achieving your goals.
- Here's why everybody listens to Sales Funnel Radioby Mike Lazarus from United States
Stephen actually DOES what he SAYS. He used to be like most of us, trying to figure out how to make an extra $1,000/month. He tried a lot of the same things I personally tried myself. I think he said he started 15 businesses that FAILED. Something a lot of us can relate to. But then, one day, he discovered that "sales funnels" were the key to online business. Sales funnels are kinda like selling in person, but replicating that experience online. Once he figured out sales funnels were the key, he started building them for ALL KINDS OF BUSINESSES. I even heard that one guy has a sales funnel that sells "BigFoot Hunting Trips", and he sold like $50k. They work for all businesses. Eventually, Stephen got so good that he found himself sitting (and working) next to the king of selling online (a guy just like us that eventually sold over 100 million dollars online). He got the opportunity to study underneath the greatest marketer alive, and Sales Funnel Radio is a dramatic, energetic, endless series of mic drops and epiphanies that would light the beard of Zeus on fire. If you are trying to make an extra $1,000/month, or if you want to uncover the secrets that the Guru's hide, Stephen is exposing all their magic tricks and leading people like you and I towards the goalpost. Thank you Stephen, we love you!!!!
- The BEST in the industry?by Mike Lazarus from United States
When I first got introduced to MLM, it was when I was studying an internet marketer named Mike Dillard. Some of you may know him. Mike studied marketing, and he brought those concepts over to the MLM world, so that people like you and me don't have to talk to friends and family. Instead, we can unleash our secret set of marketing skills in an industry that needs them the most. THat was Mike Dillard, and he made a fortune helping MLM'ers like us. Now, here comes Steve Larsen with Secret MLM Hacks The reason I like steve is because of his background. He did the same thing that Mike DIllard did... He bridged the gap between what MLM'ers wanted and what they truly needed (marketing skills). He studied under the best sales guy on the freaking planet, and we get the unique opportunity to see the MLM industry from a perspective that our competitors never will. Keep up the knowledge bombs man.
- Great Topics, Engaging Hostby Matthew Lafantaisie from Canada
Steve, thank you for this podcast. You give out great info, and keep me tuned in the whole time.
- Steve is the Rosetta Stone to Learning Sales Funnelsby mywordscreate from United States
DON'T LISTEN to this podcast if you hate money. I've been in the ClickFunnels world for about two years now, attended the last Funnel Hacking Live (2018), and have learned a lot but none of that compares to listening to Sales Funnel Radio. I'm the type of person to watch a movie once, read a book once, listen to a podcast just once but all of that goes out the window whenever I hear a Sales Funnel Radio episode. I routinely find myself going back and taking numerous notes with each listen because Stephen drops so many gold nuggets. I highly recommend subscribing and listening to this podcast. Why go to college and get a marketing degree when you can listen to Stephen teach you REAL WORLD marketing for FREE??
- Awesome content check out content Machineby 4jimg from United States
I’ve been listening to Steve’s Podcast for about 3 months. Great info... tons of Value! Thanks Steve!
- Great content ... want more!!!by 4jimg from United States
Love this podcast.... I’ve listened to every episode in the past 3 weeks. Just for clarification I was on vacation and was listening to multiple episodes in a row. I’m all caught up and can’t wait for the next one, hope Steve adds another soon, since it’s been a while! Thanks!
- Really wonderful. Honest and transparent.by autodidact=limitless from United States
“The student had become the master.”
- Like Marketing Honeyby gogls123 from United States
Love this cast. I get great sweet nuggets of info.
- Allby vlad all from United States
Your marketing know how continue to help me get better , thanks
- Solidby KirkVandenBerghe from United States
I like Steve's positive attitude and energetic spirit, but I keep listening because he's gaining a lot of real-world experience and results and he share's specific, actionable information. No bait and switch. It's obvious he cares about people and loves to add value.
- By far the most value packed...by LAKIEV from United States
This podcast is a must for those who are not only in MLM but also for those who’s getting started online in general! What Steve shares applies to all businesses. And if you’re not using tactics and strategies he is sharing. I highly suggest reconsidering that! Merging online marketing with offline marketing is the most genius way to build business in 21st century. The internet is a gift and this podcast is just as much of a gift too. Love tuning in to these shows and updating my feed when I get ‘Story-thirsty’. Steve is the man! #Thankful
- WARNING: This podcastby iFeDz from United States
Can make you a successful marketer and salesperson... been following Steve for a couple months now and it is insane the amount of free stuff he gives away, insane amounts of value. He goes fully inline with the law of reciprocity, he gives so much valuable stuff away free that people (like myself) are trying to pay for random things in return because he hasn’t charged us for a dang thing! Keep it up Steve, love the podcast and the courses I’ve bought.
- Wowby josh pather from United States
Thanks so much for taking time to make and share everything. I like the fact that it’s not just all about funnels but other lessons mixed in. Straight fire!!! ?????
- Episode 153by Maestro Shabreon from United States
Enough said... no long review needed. Go check it out. It was forward to me, so now it can be forwarded to you 😀
- RELATABLE & FUNNY GUYby sarguna95 from Malaysia
His content soooo relatable that it encourages me to take action! His advices for business and life experiences that he shares are one of a kind. Try watching his YouTube videos. His reactions are priceless! ? - Malaysia.
- Brings entertainment, and great value all in one!by Leroy0101 from Australia
Not often do you find somebody who is so genuinely humble, but still so freakishly skilled at what they do! I have found every episode to be entertaining and filled with information that is chock full of value! I’ve learnt so much about sales, marketing and funnels just from these episodes that I can’t believe that he just gives it out for FREE! His honesty, genuineness and likeable obsessive geekiness makes this one of my favourite podcast on my list of many! Lee Hilder from Australia.
- This Podcast will be #1 in this category, mark my words!by Kdoggeditor from United States
A lot of podcasts out there just graze the surface when it comes to sharing the marketing gold, the tips, the tricks, the techniques. They stay about 1000 feet up and never dive deep so their listeners can walk away with actual actionable items. This podcast is the complete opposite of every podcast I have ever listen to. Stephen doesn’t hold back, he drops the gold and more. I am binge listening to every episode and absolutely loving it. Why would you not want to listen to something that would put more money in your bank account? Just one or two of his simple tips can do that. Thanks Stephen for the wisdom my man!
- You Scale Up With Sales Funnelsby Billy Inelus from Canada
So glad I'm able to be in Steve's world and implement what he's teaching. It's making so much sense and I've been able to understand the concepts to get results A LOT MORE!
- Such An Awesome Podcastby Billy Inelus from Canada
Everything you say has been clearing the unclear, even though I do affiliate marketing more. Glad I partnered up with you to participate in your journey as I'm also in the journey to hit the 7 figures. Woohoo! So exciting Steve!
- Great Podcastby GoulashBrother from United States
O listen to podcasts every morning when I go to the gym, when I am driving in my car and whenever I have the time. Secret MLM Hacks Radio is one of the most informative and useful podcasts that I have heard in a long time. You MUST sign up for the videos. Steve is fantastic. ENJOY!
- Must Listen!by me./ from United States
Steve's podcast is a must listen whether you build funnels or not. His funnel info is top notch, but he also delivers so much value for anyone in marketing. Entertaining stories make it so easy to understand on top of being entertaining. Go Subscribe now! Great job Steve!
- Holy crap this is a lot of free valueby Noah "RJ" Lenz from United States
I LOVE listening to SFR whenever I am doing something else. If I see that notification pop up, I run to the podcast app and start listening! I am honestly SHOCKED why he gives all this value away for FREE. I would make sure you download every episode and listen to them now, because I am guessing at some point and time he may charge for this.
- One of my top podcastsby Brian Ellwood from United States
This is one of my favorite podcasts. Steve is a marketing genius and all about service. Listen to this guy if you want to grow your impact and your business. You won’t be disappointed.
- Listen To This Podcast (Unless You Hate Money)by Nicky4021_2 from United States
Steve has the rare ability to break down sales funnels in a way that not only makes sense, but in a way that also makes it stupid simple to implement what he's teaching to grow your business. Unless you hate money...you should put on your fat pants this weekend, snuggle up on your couch with a notebook in hand, and binge on every single episode of this podcast ?
- STEAL THIS PODCAST!by Ezra Child from United States
Steve delivers exactly what he promises... The Secrets of biggest marketers of our time. I am not sure how he gets away with it, or why the Master Minds he has attended haven’t put a hit out for Steve yet. All I can say is DOWNLOAD all of these episodes while you still can! Steve spends a great deal of time going into immense detail of today’s most POWERFUL marketing strategies (Probably more than he should!) Then Steve breaks down these concepts so that YOU CAN UNDERSTAND it and how to apply it to your own business. Honestly, these podcasts should be their own course... and Steve is probably crazy for not charging THOUSANDS for them (And we would be happy to pay it!) Hurry, before the Millionaire Marketers shut him down or Steve comes to his senses and realizes the IMMENSE VALUE he is giving away!! Get this Podcast while it’s still FREE!
- This podcast IS A MUST!!by Creator70 from United States
Again and again Steve puts out information that has catapulted my business to the next level. So grateful for everything Steve! You’re the BEST! Lori
- Pure Value and GOLD!by sam78504 from United States
Stephen Larsen always delivers! Tremendous and Ridiculous Value you get from his Podcast is just pure GOLD!
- If you’re in business LISTEN UPby Mbowler from United States
If you are in any business listen! He goes into specific types of business sometimes but I am finding golden nuggets in each episode for my business. Thank you Steve!
- Golden Bombs One After Anotherby RyanLBowles from Australia
More valuable than Cryptocurrency in 2018!! Stephen’s marketing insight is insane. Don’t miss it.
- So much value!by Manafest456098 from United States
Love this podcast dude, thank you for sharing so much value. Episode #140 just rocked me and also the one with Myron Golden! $$$
- Steve is incredible!by Nick349731 from United States
Love this guy, love his podcast. A genius who is humble, friendly and always putting out great work! Keep it up! 🙂
- Thanks Steve!by jlahiri from Singapore
Great podcast! Both informative and inspirational.
- Excellent marketing stuff !by Arnaud1112 from Germany
Sales Funnel Radio provides great ideas and advices to launch and grow your business !
- New Funnel Builderby Mike Element from United States
Hey Steve!! I don’t know how I came across your podcast but I’m so glad I did. Just learn about the Funnel world and I’m so Pump about all the Possibilities. My mind is going on High Speed. Love the Show Steve. Helps me slow down and learn more about the logistics of a Funnel.
- This is AMAZINGby Mbowler from United States
I love Stephen’s point of view and tactics. I feel like I hit a knowledge gold mine! Each episode makes a huge impact on helping my business progress and get more successful.
- This is your next BREAKTHROUGH in Funnels...by TheMikeLau from Canada
I have come across a LOT of marketing podcasts and Steve’s is truly one of a kind! You either get a podcast that has lots of knowledge but delivered in a monotone and boring way or a podcast that is delivered in a exciting way with amateur knowledge. Sales Funnel Radio covers both and goes ABOVE and BEYOND. If you are looking for your next BREAKTHROUGH in Sales Funnels, you absolutely do not want to miss this. If you do, I can guarantee you are leaving money on the table. I’ve taken pages and pages of notes already and still counting. Cheers, Mike
- Compelling contrarian contentby Mark from Kiama from Australia
Wow! This content is so compelling. In Secret MLM Hacks Steve has developed a proven concept that turns the traditional MLM building model, of make a list and badger and bother your family friends until they submit and join your downline, on its head. Steve has inspired me to do the same. Thank you, Steve, I’m forever grateful.
- Wonderfulby Hippydad77865 from United States
I listen to every episode. There is always some value to be gained from each one. Have saved several of them to listen to every so often. Great stuff. Thanks Steve!
- One of my FAVORITE podcasts!!!by Tom Curtis from United States
Several times I’ve listened to Stephen’s podcast and then started talking to him like we were on the phone. That’s NEVER happened on another podcast. It’s like I’m listening to a good friend with AMAZING marketing hacks!!!
- Gold Nuggets for Sales Funnelsby Chris_Moody from United States
Steve...Keep bringing the Gold Nuggets! Great tips on Sales Funnels and general Marketing Tips.
- Sales Funnel Radio Rocks!by Marie MM from United States
Steve is a Funnel ninja! He gives his best strategies and no nonsense advice! Sales Funnel radio rocks!
- Great MLM Podcast!by Victor_Pontes from Brazil
This podcast it's awesome! Steve shares too much value!
- Great Content!by Louise Courville from United States
I especially liked the series of 6 interviews with the different entrepreneurs using different funnels! Joe Giglietti's was my favorite one because he gave such great value. I hit the 2 star by mistake and had to go into iTunes on my pc to find out how to change it! I tell you this only because Steve is worth the work to get the correct rating!
- Every MLM’er needs to embers this.by Bigwood89 from United States
The content that Steve gives is amazing and is light years ahead of what traditional MLMs are teaching their downlines. Great content!
- Sales funnels for the futureby Angry lack home button user from Canada
Sales funnels are the best kept secret of marketing, if you havent heard of them, get started now. Steve will give you a head start, selling sequencial products makes sence.
- Steve You Are Amazing!by Rashidnia from United States
Thank you for all you've done. I am learning so much very grateful.
- Packed with useful information!by chrisobyrne from United States
Steve is one of those podcasters with a great voice, engaging stories, and very useful information. This is the one of the only podcasts I check daily for new episodes and get disappointed if there aren't any. Keep 'em coming!
- Awesome Podcastby Brooke Craven from United States
Steve host of Sales Funnel Radio highlights all aspects of marketing and sales in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!
- Steve's FOUND His voice and He's NOT afraid to USE IT!by Ben_Willson from United States
I'm NOT even part of an MLM... However, I STILL listen actively to this podcast. Why? Because Steve shares impactful, yet simple tactics of how to be successful in both business & personal life. NO MATTER your background/experience in MLM's, whether your are immersed in your MLM or simply testing out the industry, You'll benefit immensly from subscribing & listening to this podcast.
- Marketing MLM NOT Prospectingby Barneys Choice from Australia
Loving this content ... Steve hits the mark on my beliefs about MLM. I have no interest in selling to my friends and family so with Steves coaching it's a new masterplan from SecretMLMHacks on how to 'market' ... it just may catch on ! didnt ya know 'traditional prospecting is dead' because STEVE SAYS SO and I believe him. Dont miss these gold nuggets
- Perfect timingby Angela M Wilson from Canada
Steve, great content! I love the intro and useful tips that can be implemented with ease. I am in sales and it's so true when you're new it's easy to make the deal, then we learn too much and get them word vomit and sales drop!! Thank you - looking forward to the next episode.
- Necessaryby Sharnee Melinda Bennett from Australia
If you are a funnel hacker, listening to these podcasts is mandatory daily listening 🙂 Don't miss out on any nuggets of gold and go back and listen to them all would be my advise. Sharnee, Adelaide, Australia
- Steve is Awesomeby William Brant from United States
Love Steves energy and passion and it comes through great in this broadcast, having been in an MLM or two in my past I wish I would have known these hacks then.
- Love the Detailsby danhavey from United States
Great podcast. I especially love the episodes where you go into great detail like #55 Ask Campaigns and #66 3 phases of selling. Keep up the great content - you are changing lives!
- Must Listen!by Hollyeedwards from United States
Steve always great content. He has passion and the added advantage of working in the heart of the Click Funnels office. Doing lots of heavy lifting and passing on lessons learned. Great job Steve!
- Oh Yeahh!!!by Alison Prince from United States
Steven - huge thanks to you for spoon feeding us funnel talk! Huge tips which equal huge success! Thank you for dedicating your passion to helping others. It is very much appreciated.
- Outstanding!by smileyj206 from United States
This is the best podcast for building a business from home or online. Stephen is one of the big up and comers...following him and modeling off him and his expertise is extremely helpful! This guy is sincerely a great person and his mind and experience is second to none.
- Gold Right Here!!!by Internetgirlfriday.com from United States
Steve is awesome. Veteran, husband, all around great person and now he's giving all this information away? Keep it up buddy!!!
- Sales Funnel Gemsby Colss21 from United Kingdom
BOOM! Steve is a legend. An amazing channel that gives us invalueble insight and straight forward, no-nonsense advice on everything sales funnel related. Steve, thanks for setting this up and keep all those priceless nuggets of information coming!!!
- Stephen is One of The Fastest Funnel Builders Aroundby Wynter Jones from Canada
I’ve got the opportunity to see first hand at how fast Stephen has conquered the ClickFunnels funnel building game and he’s a great copywriter and direct-response designer using the CF editor. So it’s no wonder he has this radio podcast. The podcast is awesome so far!!
- It's rare that you come across standout talent and breadth of knowledge like Stephen Larsenby Ben_Willson from United States
Finally! Stephen Larsen has entered into the "teaching" world. His understanding of online marketing and driving traffic is truly remarkable; and for the first time he's sharing his "secrets" (which are no longer secrets) with the world. I've known Stephen for a long time and have watched him immerse himself daily into learning how to effectively deliver the RIGHT traffic to businesses, but also how to utilize that traffic and turn them into (repeat) paying customers. Stephen isn't just another guy telling you "theoretical (un-tested) strategies" of Internet marketing, but a guy who's actually obsessed with finding the best result-oriented solutions; He's pivoted enough times that he's found the 'magic formula'.
- Serving His Audience and Countryby SlixxKilla from United States
Greatly appreciate putting this together. I am giving it 5 stars based on 1 episode so far, I anticipate the wonderful content yet to come. Great Energy and Production! Golden Nuggets contained Inside.
The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
00:00 Boom, what's going on everyone? This is Steve Larsen and welcome to Secret MLM Hacks Radio. Today, I want to teach you guys, actually, I want to tell you kind of an interesting story. This is the story of when I gave up on MLM.
00:11 If you're like me, you know MLM is an amazing opportunity to grow a real asset for yourself, but you also see that there's huge issues starting to emerge. Like why haven't big MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller, or even how dumb is it that old MLM rules say you'll get in trouble when you use the Internet to grow your team? These are some of the burning questions we all face today. This podcast will show you how real MLMers like us are waging war on the old dying methods and we aren't cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I'm using to build my 10,000-person downline and get people begging to join my team daily. Here's the new tactics without all those old rusty MLM shackles. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.
01:05 Hey guys, I'm very excited for today and this episode. First of all, I just want to give a few shout-outs here. I know a lot of you guys are inside the secret. I'm on the max program and I've loved having you in there. First of all, want to give a shout-out here to Ambulin. This is Ambulin right here. Ambulin has been taking this Secret MLM Hacks course and she just said, "I just took a leap of faith in a new opportunity. And in just three weeks of launching, I've had 200 people join me in my downline and we've sold almost $27,000 of products just with our warm market. I'm so thankful to be here, to learn how to succeed at MLM without having to hit up all my fans friends and family members to buy my products and join my opportunity."
01:39 Everyone that has an awesome story. Thank you so much for sharing. I appreciate you reaching out with that. And that has meant the world to us to go see that. Thank you so much and big shout-out to Ambulin for that. Hey now, Whoa, Whoa. Listening to Ambulin's story here. Many of us have not had that experience inside of the MLM or network marketing kind of environment. In fact, I remember when I first started, I did not want to join one and funny enough that shouldn't be offensive to any of you, but some of you, in fact, probably most of you, might have felt that way sometime in the past. What happened to me was a buddy called, we had just found out that we are expecting our first baby. My wife and I were so excited and we were pretty broke still and stuff was challenging.
02:18 I was in college, she had already graduated, but I was still in school full time and I really didn't have time to work like a job. So we were living on student loans and things were tight, you know, like really tight. And I mean on the outside looking outside you'd be like, Oh, they're totally fine. But on the inside, what it started doing was starting to kind of like challenging my sense of manhood. Okay. And then almost like, I don't know if I can provide and I don't know if I can, anyway, it was rough on me. And I remember the, I I started looking for opportunities to make some extra cash and I started trying businesses and launching stuff and I was doing all kinds of, anyways, I was doing all kinds of stuff and nothing really seemed to be working it. I remember I was staying up super late, getting up really early and studying and then doing stuff.
03:06 I wasn't stuck in learning loops. I was actually trying businesses. I was trying to sell stuff. Nothing was really working. So my buddy, he and I and college, we were super competitive and his name was Trevor and Trevor and I was really competitive in, in college for the first like two years, whatever. And then, then he graduated before I did. But Trevor, I remember one day he called and he reached out to me and he goes, dude, Hey man. And he never tried to do something in real estate at the time. He goes, Hey man, I got this guy he's on, he's on the line right now. He's going to help us make a bunch of money. I don't quite know how it works. You've got to talk to him. Now, those of you guys who've been in MLM or network marketing in any amount of time, you have heard that pitch, right?
03:45 That's the standard pitch that you're taught by your upline. And I didn't know that. And my perception of what network marketing and MLM at the time was, was bad. Okay? Was bad. And I'm going to talk about that in a moment here because anyways, I'm just being real about it. Is it okay if I'm open and honest here with you guys? I want you to feel with me what it was like for you when you first heard about the MLM that you're in. Okay. Or network marketing that you're in case I, I want you to like walk with me on this journey because this is a big deal to understand. So anyway, my buddy calls me and I didn't know what was going on. I was like, some dude wants to help us make money. Heck yeah, man. Three-Way a minute. I don't even know what a three-way was or that my phone could do that.
04:28 And I remember he, he gets on the phone with me and this guy, great guy, right? Nothing against them. Nothing against the fact that this is what happened. But this is the state, this is what's taught, right. This is like the standard in MLM and no one gets offended yet. Stick with me, stick me with me through this and I promise you guys will like where this is going. I got a, I got a nice little treat here for you as we go forward. But anyway, he calls, I answer and I was like, as soon as, as soon as he started talking, I was like, why do you want me to pay a little bit of money to in order to join this thing? I was like, shouldn't I just be able to do it? And I started fighting him on it and I was that guy.
05:04 I was not a friendly guy on the other side of the phone. Okay. I was, I was actually a bit of a I wasn't a jerk, but I wasn't like fun to be around either. And I was like, no, I'm not doing this. Is this one of those MLM pyramid things? That's what I asked him. Oh. And I remember this sinking feeling in my stomach showing and my throat kind of tighten because I felt like my buddy, right. And, and you know, it's, it's totally fine that he did this, but at the time I was like, you know, I was a little bit peeved man. I was a little bit mad. All right. I was mad that he, he did that and I hung up and I was like, absolutely not. Don't ask me to do that again. Right. That's what I said to his upline.
05:46 I knew, I didn't even know the word upline at that time. Anyways, he calls back, my buddy does, Trevor does immediately afterward and he goes, dude, what the heck man? Like you would be awesome for this. You would be so good. I was like, man, I don't want to join one of those pyramid things, man. Not those. Is that even allowed? Is that like, you know what I mean? Like I was such a greenie that I, those are the types of questions I was asking, which you listening, watching to reading this right now can understand. Remember when you had those also people have questions and I had questions at that time. So what happened was I ended up saying, you know what dude, I'll do it for you or join. I'll jump on in. And I joined his downline. I go and I drive in my car to meet the guy that I had just kind of chewed out on the phone, which is a little bit awkward.
06:29 And I sit down across the table from him and I, he starts, he basically says, he goes, you want to be successful in MLM, right? And I was like, well, well yeah, I want it to pay for this, this brand new little baby. We're so excited to have, you know, in a couple of months. And he goes, yeah, you could totally do that. Absolutely. He goes, you know what? He goes, you know what if you want to be successful, it makes sense that you got to do what successful people do, right? I said, yeah, that makes complete sense. He's like, all right, this is what successful people do. They write out a list of the people in your phone who you would be a great fit for this and we're going to call them. I was like like right now, like I was already uncomfortable, right?
07:09 So we started writing down this big list and he didn't let me leave until we called. So we started calling and I remember the first, I still remember, I remember his name. I don't want to say the name. I remember who it was. I remember, I remember it very well because it was a hard situation for me and it didn't go well and it's still kind of soured some of the relationships to this day, we still don't really talk anymore. Right. What's up, dude? Hey man, this guy can help us make a bunch of money and I don't quite know-how. Do you mind if I three-way him in and he'll tell you about it? Sure. All right. That sounds good, dude. And that's when I threw my first home party and I threw a home party and I threw and anyway, stuff did not go well.
07:52 And in fact it got, it got so awkward because I started, you know, guys, when I do something, you might be like me, I go all in. So I called everybody in my phone. I did. I mean, I did. I reached out to so many people and I went hard and, and people were like, no, no, no. And it got really, really awkward. Well after, I dunno, probably after a few weeks of, of running really hard at this and it was actually, I mean, it was attempting to do this as I was going full in what, you know, what I thought was full in, I realized that there might be another way to this. And I was sitting in a I was sitting down and I was, and I was trying to figure out how these other guys were, were, were actually being successful in MLM.
08:33 What are ways that that was like my first, that was like my first big experience in the MLM slash network marketing space and it didn't go well. And, and you know, I did a few of the things and I, and I did recruit some people and, and, and I, I, I remember I, I leveled up and stuff in and I get a trophy and that was really fun and I was like, man, maybe I can do this. And I had been trying like a lot of stuff and it still hadn't been going very well. But anyway, I was new. I just didn't know. I got so frustrated that I kind of gave it up. And it's true story. I was like, I am done with MLM. I am done with that word marketing. I do not want to be a part of this anymore. If this is, I remember saying, if this is what I'm supposed to do to be successful, I don't want any part of it.
09:17 Right. And I know some of you right now, you watch and listen to me and you're not part of one for the exact same reason. Fast forward a couple years, I ended up getting hired by the CEO of ClickFunnels and sat side by side with Russell Brunson and built his internet sales funnels. And I I got a little nerd streak in me proudly. And and I was sitting down next to Russell Brunson building out his funnels, no idea that he, anyways, anyways, someone reached out and it was, and it was about an MLM. Well, my previous experience about MLM was not good. And I was like thinking of back to the guy I called and all the friends, I called them, the people who would not ever call me back anymore. That might be why I don't like the phone now. Right? I was like, Oh man, it was not a good experience.
10:03 Anyway, so I'm sitting there next to Russell and, and someone starts talking about MLM and I scoffed, I flat out was like, huh, don't business w what? Who wants part of that? I don't, you don't. Right, right. Wait. Right. And what I had did not realize is that at the same time, Russell Brunson was at the top of two MLMs at the exact same time using funnels. Not, not in the moment when I was sitting there, but he had been in the past, this massive heavy network marketer and MLM are heavy. Right. And he came from that world, like he was heavily involved in it. He, and multiple times he was like this massive downline person. I had no idea. And I'm sitting there and I'm making fun of it. And which was not a good feeling. And I remember he knew I had that attitude about it.
10:53 So we'd be driving down the street or he'd be anyway, he'd be like, Hey man, I was driving down the street and where I live there's a massive MLM headquarters. I dunno, probably a couple of miles down the road. He's like, dude. And they've a huge, beautiful campus. And I remember he was sitting there and he was he's looking at me and he's kind of smile on. He's like, man, look at, you know, huge. That building is, that's amazing. We went there last night for kind of a fun festival they were having. Look how big that is. Think about what MLM built, right? And he was kind of like rubbing in a little bit. And what I had to realize, I don't remember how it totally happened, but I realized there was this moment where I realized that the reason he was okay with it was that he was playing the game differently than I had been taught.
11:38 That was the only difference. He wasn't, I was bad mouth and the overall vehicle of MLM and he wasn't doing that. He was saying, no, no, no, no, no, no. Fantastic, fantastic vehicle. But what you were taught, terrible, right? Awful strategy, not amazing. And I was sitting there and I started thinking like, dang man, like if that's the case, if that's how this is played, like what if I try this again? And I started building recruiting funnels. I was his funnel builder, pretty good at building funnels, and I decided, decided to start putting up some recruiting funnels and I started learning how to attract other people who are already interested in joining MLM. All I realized is that I didn't have a strong enough filter on who I was trying to get into my downline. That was the big secret and I hope as you're sitting here you've realized, Oh my gosh, if I have any kind of negativity around network marketing or affiliate marketing or sorry a or MLM five, any kind of negativity around that, maybe, maybe it's the driver's fault, right?
12:48 Just speak a little truth here. Maybe it's how I've been driving. Maybe I'm in the wrong car, but I'm on the right highway. You know what I mean? And you got to start thinking like, Oh, wait a second. There are millions of people out there who want to be an MLM who don't ask dumb questions. Like, is this a pyramid scheme who don't require you to babysit them 24 seven in order to do anything? You know what I'm talking about? If you've recruited anyone ever, you know what I'm talking about, right? There are millions of people out there who are begging to find another cool opportunity because they made their last one work and now they're just looking for another downline. They can start building out, okay, this is super common. And what I did not understand is that who I'm going after is the big key who, so I am the most strict.
13:40 It is the first step on everything I create here and I guys, I want to teach you something real fast. It actually comes from Jay Abraham. If you guys know Jay Abraham, he's a beast. He has like my pictures. I'm printing out. This is Jay, Jay Abraham's the beast. He is one of the massive business development guru. Very, very smart. And what I had to realize was something that Jay Abraham said, number one, I need to get better at the who, right? Who am I trying to attract? Who. And when I started realizing that the whole game started changing and I started recruiting like compared to how I treated MLM back then, like versus now. Now we, I mean I've passed I think over 2200 people asking to join my downline people that I've never met. Okay? I don't let them all in either. I vet them, right?
14:26 And I get to choose who I work with and I have these machines that are out there, auto bringing people in. And what we're doing here is a mini-series teaching you how I'm doing that and what those things are. And I'm really excited for you guys to learn more about this stuff. So number one, the biggest lesson I want you to take from this first episode here, and then you got to promise me you're going to do something for me. Game number one, get more strict. Get more clear on the who that you want to work with, the who that you want to sell your products to, the who that you want inside your downline. That is so much the key to this entire game. And funny enough, here's the big secret. It's the key to any business, not just MLM or network marketing.
15:08 Jay Abraham teaches this, okay? You've got to treat the business like it's a real business, right? You're buying a position inside of a company, okay? This is how you grow a downline. There's only three ways, right? Here we go. Number one, you can increase the number of clients meaning get more new prospects paying you, right? So number one, you can get more customers, get more people. That makes sense, right? I was like, Oh, well I could go find more people to sell my products to. I could find more people to I could find more people to join my downlines, right? Here's the second way. The second way is to increase the average transaction. So literally increase the amount of money that they spend with you. You could go to those people who are in your downline and go and help them know that, Hey, did you know there's this promo or that promo?
15:58 Are you on smart or auto-ship or whatever your company calls it. Why don't you add this product in? I actually just did that about a month ago and put more stuff on it cause I was like man I didn't know we had these other cool things too. Okay. Alright so the first one, get more customers. Second one, increase the amount of spending or number three, increase the frequency that they buy. So instead of every month, maybe now they buy every three weeks, every two weeks or maybe you drop in your own, you know. Anyways, what I want you to understand this whole thing is that this game changes when you play it by different rules and there are the big guys, the big girls, the big people who are out there actually crushing it. They don't play it by the same rules that the standard MLM or is taught.
16:38 Okay. They treat it like an actual business, a business that needs a clear who a business that needs a lead machine, a business that needs to figure out how to increase customers, increase how much the spending and increase the frequency that they actually spend as well. That is any businesses chore. And not just if you're outside of MLM, there's no difference. This is a business. Treat it like one and it'll turn into an asset for you guys. Real fast. I want you to go to SecretMLMHacks.com. We are going to do a big live webinar in the past. It's kinda been more of an automated presentation, but we're going to do a live webinar and I want you guys to join me on that. All the details are there for you. Go to SecretMLMHacks.com and excited to have you guys come and join that.
17:20 We're going to do a big, big final big webinar with you guys here, live with me, with you and I want to show you more of the stories that we've been and of the people been able to impact. The next one I want to share with you though, actually speaking of this is this is Kelly. Everyone say hi to Kelly, Kelly K. Kelly. It took a picture of prints it out. Hopefully. That's all right as well. Kelly reached out and she had a pretty crazy, cool experience with the program that we want to share with you guys because we are playing mom by different rules or playing MLM. It's a different game and it's different than anyone honestly knows about K. It's very, very powerful. And it's not that it's new. Most people just don't know what though.
17:59 Okay. It's not new. It's just not known. And I want you to know that game Kelly said through this process of found my direction and found a really, I found myself, I found what I wanted to do and this is it. I'm in it to win it. I see it a feel and it's working. I now have a plan and know what I want. I don't have to feel like a sales weirdo anymore when building my business. And if you guys are felt like that, that's exactly what I felt like the first times that I was going out and trying to actually sell the MLM products game. I felt like a sales weirdo. And it's something that I want to share with everybody. And that's, that's part of the, the thing that I've loved most about doing this and selling the secret MLM hacks program and having students in there and having you guys be a part of it is that if you go in there and you decide to treat this like a business, not a side hobby, right?
18:46 I mean, he could still be your backend business, but treat like a business. A business has needs, it needs cash flow and it needs leads, right? Business cashflow and it needs leads. Those are the two things that if you learn how to do that, like you will in any business or any company ever because the world is yours. Most network marketers, most emulators don't know this stuff and they're being taught. It's thought that it's wrong. It's just kind of awkward in today's world to walk around and talk to all your friends and family about this thing. I'm not saying I always get a crowd who gets butt hurt about that statement. If they're interested, then yeah, why wouldn't you talk to them and sell them on it? But if they're not, don't, right. It's annoying. I would be Wolf. The opportunities that good, I owe it to them to go talk to them about it.
19:28 Okay. Then you make the judgment. Call yourself, but when you run out of leads and your warm market dries up, your business will die unless you can find a sustainable lead source. How many people have asked to join your downline while this video has been going? While you've been listening to this episode, how many people have asked to find out, have come to you, people you've never met and said, "Tell me more about your opportunity." If the answer is zero, that is why Secret MLM Hacks exists and that is what we teach people how to do. The real lead machines cave. Go to SecretMLMHacks.com. This is a mini-series we're doing called Modern MLM. This is part one of four. Very excited for the next three parts as well. I want to dive into a little bit more of the little nitty gritties that actually make this game work.
20:12 Thank you so much. Appreciate you guys being a part of the show. I really enjoyed having you here. Here, go to SecretMLMHacks.com and watch that presentation and then also on that page as an option for you to go and check it out live, we're going to do it live on December 10th. If you're seeing an after the fact, you can still go there and check that stuff out as well. But that stuff's going to be there for you and we're very, very pumped to have you guys on that. I want to share with you guys some things that I've never actually shared in that presentation before and it's a unique thing. So anyway, guys, remember only three ways to grow. It's the same three ways as any company. This is no different. Don't treat it different if you think it's a different, I'm different, my MLM, it's business and you need lead and you need cashflow. Learn how to do it, build systems that do it automatically for you and watch this turn into an actual asset. Thank you so much for being here. Go to SecretMLMHacks.com and we'll see you guys on the next episode.
21:01 Hey, thanks for listening. Please remember to rate and subscribe. Hey, I know it's tough to find people to pitch after your warm market dries up, right. That moment when you finally run out of family and friends to pitch, I don't see many uplines teaching legitimate lead strategies today though. You see, after years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. So whether you simply want more leads to pitch or an automated MLM funnel, head over to SecretMLMHacks.com. Join the next free training there. You're going to learn the hidden revenue model that only the top MLMs have been using to get paid, regardless if you join them. You also go into the three-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to SecretMLMHacks.com. Now again, that's SecretMLMHacks.com.