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122: How To Stand Out In MLM

how to stand out in MLM

December 11, 2019 by Steve Larsen Leave a Comment

What’s It About…

Face the facts…

There are a ton of people in MLM today!

But there’s a bunch of competition in whatever business model you choose nowadays. So, you don’t need to be thinking about if you should Network Marketing, you should be thinking about how do you stand out.

To survive, you’ve got to have a unique offer to stand out amongst other network marketers and your upline and downline.

Think about it like this…

If somebody walked up to you right now and you were hanging out with your upline or downline and said, “You know what, I’d like to buy.” And yes, there are indeed people out there who just are looking for your product and they truly want to purchase it – they’ll just be the easy laydown sales. 

But there is a more likely scenario to happen…

What if you’re hanging out with a bunch of other people who are your upline or downline and they’re looking at you and they say: “Who should I buy from?” 

Does it matter to the customer and the outcome they’re trying to get as to who they buy from? Nope! But it definitely matters to you guys – it has a bearing on the money you make.

So what you need to sit back and think is: “Well, how can I make myself different?” 

How, if that person walks up to you and that same group of people, is it an absolute no-brainer that they buy from YOU?

That’s what you have to figure out.

Here’s how I like to approach it.

Your product delivers solutions to people, right? 

But have you thought that it also causes problems that they never had before? 

Every single solution that you deliver to a customer, whether it’s the opportunity or it’s the product itself, has a bunch of follow-up problems that come along with it, and you need to understand that clearly because that’s the actual opportunity.

Get out your pen and paper. (seriously)

What are the top three issues that your product causes for people? Don’t rush it. Sit and think about this for a few minutes. Now, write them all down, not just the three.

Now, go through all of those, which of those do you think cause the most pain for the customer? Circle those three.

Once you’ve got a list of those follow-up issues, you’re going to start brainstorming how you could solve them. Ask yourself this… “what else could I offer my customer so that these 3 problems are non-issues”? 

For some of you, this may come quick, for others, it may take some time. Just don’t rush this because the success you have in MLM could depend on how successfully you implement this into your business.

Once you’ve got this down, it’s time for some fun.

How can you build a bonus around these three problems that can be given away when somebody joins you? 

This is how you are going to stand out and this is what I’m walking you through in this episode – so click play on the video below or on the audio player at the top of this page to learn how YOU can stand out in the world of MLM.

Key Takeaways:

  • Your upline and downline are competition for you ([5:46])
  • Think about all the problems your product causes for people once they buy it ([6:23])
  • Quickly write down on a piece of paper the follow-up problems ([7:26])
  • Give away a bonus that solves those problems for somebody when they join you ([10:16])
  • Being unique and standing out amongst your upline and your downline ([11:04])
  • It’s not that people don’t want to buy or they hate to be sold. It’s just that you’re not good yet at being a marketer, at standing out, and at out-valuing the competition ([13:52])

Learn More…

  • Join us LIVE: https://SecretMLMHacks.com/live

 

Listener Reviews…

  • WHAT YOUR UPLINE DOESNT TELL YOU!!
    by Lozalau1 from United States

    This podcast has literally changed the way I eat, sleep, and breath this business. I am brand new to it, but I am immersing myself in this knowledge and I KNOW I will be meeting Steve in person in the near future to thank him for being a huge part of my success. But for now, I will leave it at this. If you want to genuinely learn how to change your perspective and grow your business the RIGHT way, like a REAL business, listen and implement what Steve tells you! Thank you Steve for this knowledge and insight. I am genuinely happy you took the leap of faith and you’re paving the way and are so successful with it! May you and your family continue to be blessed! I will save the rest until we meet! Tony

  • Awesomeness!!!!
    by djamez33 from United States

    Why is this information free!?!?!?? It has been a complete wake up call that has changed my entire thought process. I used to think I only had one way to present but I always felt there had to be another way. Thank you thank you thank you for this. It’s been a complete game changer.

  • The best mlm podcast!
    by Meh to u from Canada

    Love your podcast and your courses! Thank you for providing incredible value! Blown away! I couldn’t express my thanks enough.

  • Mlm is over saturated
    by Drew Grim from United States

    I get so much value from this podcast. The one on mlm being over saturated was so good. It really got me thinking about how I can help my audience more by solving their problems. I continue to struggle with what exactly to publish but I think I'm really narrowing it down. That you so much for your ideas and taking the time to give so much value!

  • Great energy!
    by Connor Camatti from United States

    I thought the ways my MLM taught me were the only way of achieving success. Until a buddy introduced me to Steven! Steven is changing the game and making it possible for MLMers all over take their business to the internet. MLM Hacks is a literal game changer.

  • Episode 104 is amazing!!
    by forsario from United States

    Thank you Steve for finding women to interview and share their stories who are relevant, current and powerhouses! I love al of your episodes, but the Teresa Harding episode has been my favorite by far and I have shared it with my team.

  • Great content!
    by 4MamaBear2Live from United States

    This is a relief and a breath of fresh air! Thank you for all the amazing content! At first I thought you were just a crazy young guy, but quickly realized you have great insight and an awesome spirit! Keep it coming! Wage war on the current broken MLM Model!

  • High Energy and Entertaining while sharing awesome tips on ho to rock MLM
    by SunnyLu from United States

    Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.

  • So motivating
    by Bmogie from United Kingdom

    I’m excited to use your method in my MLM!

  • Finally! A podcast with REAL tactics, not just fluff
    by Ana Luiza Rangel from Canada

    Steve Larsen wants to change the MLM industry - and he already is! By using tactics of the 21st century to recruit, sell and train, MLM can finally come out of the 90's. What I love the most about this podcast is that there are actual lessons you can apply on your business right away - not just the motivational fluff that a lot of others have out there. I would give it 10 stars if I could.

  • So inspired !
    by drrobynny from United States

    This podcast has amazing insight on how to market MLM now! I love how he explains mlm is stuck in the 90s! I got more out of these episodes (i binged listened) then any other training i e done! So excited to implement!

  • What The Game's Been Missin!
    by Crythm15 from United States

    Steve's a boss! Such valuable informatin packed into every episode. Keep it up my dude. Hope to meet you one day.

  • Life changing!!!!!
    by BeeYou by Nabeela from South Africa

    I thought I was the only person in the world that thought there was something wrong with the way mlms were operating in terms of their process of sales and recruiting their downline. My background is in business analysis where I analyze business processes and provide alternative and lean solutions through optimization and automation using technology. I am so glad I came across this podcast!! Thank you! I am so excited for this journey

  • Steven Larsen practices what he preaches
    by lambo996 from United States

    I am tired of gurus who teach something they are not practicing themselves. Kudos to Steven for being a pioneer in the MLM industry utilizing online automated tactics. Yes, he does have a product to sell. NO you do not have to buy it to benefit from his insight.

  • Clear, simple, and very direct! ONLY THE BEST
    by Tututuri from Canada

    Steve your podcast is absolutely phenomenal!!! Every episode brings so much learning, that you can apply immediately, and you are bringing this business to this century. I applaud and thank you for that!

  • The MLM industry Disrupter
    by Omezimam from United States

    No one else talks REAL MLM Marketing better than Steve. I decided to walk away from MLM in 2018 because I was just sick to my stomach building the way the “GooRoos” preach it. Steve’s teachings is giving me hope again and making me reconsider MLM....

  • A bright light in a dark tunne
    by nickbradshaw12345 from United States

    I found Steve about 15 months ago....my business was flat, stagnant and almost to the point of regression...now we’re doing $120-150k in sales per month EVERY SINGLE MONTH! He’s the real deal and I couldn’t recommend him enough.

  • Awesome!!!
    by Broigor from Spain

    I cant believe this podcast did not get as many reviews yet need it to be shown other peoples opinion. Nevertherless, steve, this is awesome, getting MLM HACKS right now!!! MLM Hacker, i am part of the movement !!!! lets go!

  • Episode 27 By Application Only
    by Nikki G. ? from United States

    Hey Steve. I love BOTH of your podcasts. Thank you for all you teach us. I am a newbie to the funnel world. I went through OFA challenge Jan/Feb 2019 and immediately started consuming everything you've produced. I have joined your downline, YAY! Quick question, would you teach us how to create an application in a funnel? I created an application in another form (because I needed it to be long... but I wasn't sure how to link it into the funnel...or is there another way to create a longer application within click funnels? I appreciate your guidance. I really feel like I can not only be successful but that I'm on my way to be a capitalist pig too! ha ha

  • Truely mind blowing stuff
    by RemoteWorker1 from United Kingdom

    I’m not in MLM and probably never will be but I love listening to the ideas and strategies that Steven Larsen shares. This stuff is pure gold that could be applied to so many businesses to make them more successful. The content might get a bit heavy and mind boggling, but I keep coming back for more. Stevens passion is contagious and inspiring ?

  • Steve Larsen changed how I view MLM
    by JR McKee from United States

    This podcast and the course he teaches by the same name have changed my business and the way that I do business. Brings WAY MORE VALUE than anyone else in the space. if I could give 10 Stars I would.

  • #1 marketing podcast
    by Dave45679 from United States

    This is the only marketing podcast you’ll ever need !!! Steven is one of the knowable, truthful and result delivering markers out there.

  • The Best Podcast For Entrepreneurs Who Sell Online
    by Leigh Woolard from United Kingdom

    Every episode has value you can take away and he openly shares his strategies that help him to build multiple successful online businesses in todays world. Stephen is one of the most observant and definately most passionate Online Marketing Coaches going around. Follow him on social media and a must listen to weekly podcast if you want to grow.

  • Fantastic podcast
    by Obgmarketing from United States

    Love this podcast. Gives tons of great free info from someone who not only is successful at business and funnel building but actually work with clickfunnels. Thanks for all you do.

  • Mind = Blown
    by Career Generator from United States

    I have listen to and followed Stephen on every medium I can find. He not only has a wealth of knowledge on everything related to marketing, he knows how to teach and entertain too. If you like Russell Brunson, Steve is like Russell with rocket fuel. My favorite podcast episode is #170... emotional selling. I have listened to it about 10 times. Why? because I get a couple minutes into it and my mind is racing with ideas about how to implement what he just said and I forget to keep listening! Finally, I got all the way through it... so I listened a few more times! I am bummed when I go to my podcasts and there is no new update from Steve... that's the only bad part... no new updates!!!

  • It’s kinda like getting a peak inside the brain of Steve Jobs during his ascent ?
    by Korbondallas from United States

    How amazing is this guy!? This Stephen Larsen fellow! He is one in 100 million in terms of raw talent and teaching ability... ...and he actually wants to HELP you and pull an entire industry out of the stone-age! And he gives you a front row seat on how he’s doing! How awesome is that!? Each episode is worth a college degree in marketing in and of itself. No joke. Episode 170, listen to no less than 19 times. Serious. What are you an entrepreneur for? For your family? For your freedom? To help those you feel called to serve with your products? No matter your reasons, Stephen gives it to you straight on what you’ll need to get there while avoiding many of the common foibles, follies and mistakes! Buckle up, you’re in for the ride of your life!

  • Steve is an Offer Genius
    by trueddiepicasso from United States

    Super Amazing Podcast by Steve! The details he dives into about selling online is just incredible. Just when I think I have heard it all and covered every angle Steve dives into another key detail about selling. Whehter its the offer of consumer psychology, Steve has got it down to a science.. I LOVE THIS GUY....

  • Legacy Fueled Machine
    by Ben 881929 from United Kingdom

    Thanks for all of the insight you have given here Steve. It’s beyond words what you have done for this community. Keep leading us. We need you ?

  • An Inspiration To Us All
    by JAM37803 from United States

    Hey Stephen! Just letting you know how much of an inspiration you have been to me since joining the funnel world. Still brand new to the game but your insight, stories and work ethic helps motivate me to reach my goals. My wife an I are also in the One Funnel Away challenge and we believe and know it will change our lives. Thanks for always putting out incredible value. See you inside the “Funnel” and looking forward to your next podcast.

  • Obsessed!!!
    by NaturalNella from United States

    Fell into the online work space. Fell into entrepreneurship. Fell into funnels. Fell in love with this podcast. Thanks for all you do for the tribe.

  • Want results???? JUST LISTEN to sales funnel radio already!
    by Grims40 from United States

    Stephen bleeds marketing and sales funnels! You can’t go an episode or two before being hooked because he OVERDELIVERS. LISTEN and TAKE ACTION to his advice. He is one of the few that through word and deed gives all that he is doing, the context for why he is doing it, how it will work for you, what he is learning, etc. to get YOU achieving your goals.

  • Here's why everybody listens to Sales Funnel Radio
    by Mike Lazarus from United States

    Stephen actually DOES what he SAYS. He used to be like most of us, trying to figure out how to make an extra $1,000/month. He tried a lot of the same things I personally tried myself. I think he said he started 15 businesses that FAILED. Something a lot of us can relate to. But then, one day, he discovered that "sales funnels" were the key to online business. Sales funnels are kinda like selling in person, but replicating that experience online. Once he figured out sales funnels were the key, he started building them for ALL KINDS OF BUSINESSES. I even heard that one guy has a sales funnel that sells "BigFoot Hunting Trips", and he sold like $50k. They work for all businesses. Eventually, Stephen got so good that he found himself sitting (and working) next to the king of selling online (a guy just like us that eventually sold over 100 million dollars online). He got the opportunity to study underneath the greatest marketer alive, and Sales Funnel Radio is a dramatic, energetic, endless series of mic drops and epiphanies that would light the beard of Zeus on fire. If you are trying to make an extra $1,000/month, or if you want to uncover the secrets that the Guru's hide, Stephen is exposing all their magic tricks and leading people like you and I towards the goalpost. Thank you Stephen, we love you!!!!

  • The BEST in the industry?
    by Mike Lazarus from United States

    When I first got introduced to MLM, it was when I was studying an internet marketer named Mike Dillard. Some of you may know him. Mike studied marketing, and he brought those concepts over to the MLM world, so that people like you and me don't have to talk to friends and family. Instead, we can unleash our secret set of marketing skills in an industry that needs them the most. THat was Mike Dillard, and he made a fortune helping MLM'ers like us. Now, here comes Steve Larsen with Secret MLM Hacks The reason I like steve is because of his background. He did the same thing that Mike DIllard did... He bridged the gap between what MLM'ers wanted and what they truly needed (marketing skills). He studied under the best sales guy on the freaking planet, and we get the unique opportunity to see the MLM industry from a perspective that our competitors never will. Keep up the knowledge bombs man.

  • Great Topics, Engaging Host
    by Matthew Lafantaisie from Canada

    Steve, thank you for this podcast. You give out great info, and keep me tuned in the whole time.

  • Steve is the Rosetta Stone to Learning Sales Funnels
    by mywordscreate from United States

    DON'T LISTEN to this podcast if you hate money. I've been in the ClickFunnels world for about two years now, attended the last Funnel Hacking Live (2018), and have learned a lot but none of that compares to listening to Sales Funnel Radio. I'm the type of person to watch a movie once, read a book once, listen to a podcast just once but all of that goes out the window whenever I hear a Sales Funnel Radio episode. I routinely find myself going back and taking numerous notes with each listen because Stephen drops so many gold nuggets. I highly recommend subscribing and listening to this podcast. Why go to college and get a marketing degree when you can listen to Stephen teach you REAL WORLD marketing for FREE??

  • Awesome content check out content Machine
    by 4jimg from United States

    I’ve been listening to Steve’s Podcast for about 3 months. Great info... tons of Value! Thanks Steve!

  • Great content ... want more!!!
    by 4jimg from United States

    Love this podcast.... I’ve listened to every episode in the past 3 weeks. Just for clarification I was on vacation and was listening to multiple episodes in a row. I’m all caught up and can’t wait for the next one, hope Steve adds another soon, since it’s been a while! Thanks!

  • Really wonderful. Honest and transparent.
    by autodidact=limitless from United States

    “The student had become the master.”

  • Like Marketing Honey
    by gogls123 from United States

    Love this cast. I get great sweet nuggets of info.

  • All
    by vlad all from United States

    Your marketing know how continue to help me get better , thanks

  • Solid
    by KirkVandenBerghe from United States

    I like Steve's positive attitude and energetic spirit, but I keep listening because he's gaining a lot of real-world experience and results and he share's specific, actionable information. No bait and switch. It's obvious he cares about people and loves to add value.

  • By far the most value packed...
    by LAKIEV from United States

    This podcast is a must for those who are not only in MLM but also for those who’s getting started online in general! What Steve shares applies to all businesses. And if you’re not using tactics and strategies he is sharing. I highly suggest reconsidering that! Merging online marketing with offline marketing is the most genius way to build business in 21st century. The internet is a gift and this podcast is just as much of a gift too. Love tuning in to these shows and updating my feed when I get ‘Story-thirsty’. Steve is the man! #Thankful

  • WARNING: This podcast
    by iFeDz from United States

    Can make you a successful marketer and salesperson... been following Steve for a couple months now and it is insane the amount of free stuff he gives away, insane amounts of value. He goes fully inline with the law of reciprocity, he gives so much valuable stuff away free that people (like myself) are trying to pay for random things in return because he hasn’t charged us for a dang thing! Keep it up Steve, love the podcast and the courses I’ve bought.

  • Wow
    by josh pather from United States

    Thanks so much for taking time to make and share everything. I like the fact that it’s not just all about funnels but other lessons mixed in. Straight fire!!! ?????

  • Episode 153
    by Maestro Shabreon from United States

    Enough said... no long review needed. Go check it out. It was forward to me, so now it can be forwarded to you 😀

  • RELATABLE & FUNNY GUY
    by sarguna95 from Malaysia

    His content soooo relatable that it encourages me to take action! His advices for business and life experiences that he shares are one of a kind. Try watching his YouTube videos. His reactions are priceless! ? - Malaysia.

  • Brings entertainment, and great value all in one!
    by Leroy0101 from Australia

    Not often do you find somebody who is so genuinely humble, but still so freakishly skilled at what they do! I have found every episode to be entertaining and filled with information that is chock full of value! I’ve learnt so much about sales, marketing and funnels just from these episodes that I can’t believe that he just gives it out for FREE! His honesty, genuineness and likeable obsessive geekiness makes this one of my favourite podcast on my list of many! Lee Hilder from Australia.

  • This Podcast will be #1 in this category, mark my words!
    by Kdoggeditor from United States

    A lot of podcasts out there just graze the surface when it comes to sharing the marketing gold, the tips, the tricks, the techniques. They stay about 1000 feet up and never dive deep so their listeners can walk away with actual actionable items. This podcast is the complete opposite of every podcast I have ever listen to. Stephen doesn’t hold back, he drops the gold and more. I am binge listening to every episode and absolutely loving it. Why would you not want to listen to something that would put more money in your bank account? Just one or two of his simple tips can do that. Thanks Stephen for the wisdom my man!

  • You Scale Up With Sales Funnels
    by Billy Inelus from Canada

    So glad I'm able to be in Steve's world and implement what he's teaching. It's making so much sense and I've been able to understand the concepts to get results A LOT MORE!

  • Such An Awesome Podcast
    by Billy Inelus from Canada

    Everything you say has been clearing the unclear, even though I do affiliate marketing more. Glad I partnered up with you to participate in your journey as I'm also in the journey to hit the 7 figures. Woohoo! So exciting Steve!

  • Great Podcast
    by GoulashBrother from United States

    O listen to podcasts every morning when I go to the gym, when I am driving in my car and whenever I have the time. Secret MLM Hacks Radio is one of the most informative and useful podcasts that I have heard in a long time. You MUST sign up for the videos. Steve is fantastic. ENJOY!

  • Must Listen!
    by me./ from United States

    Steve's podcast is a must listen whether you build funnels or not. His funnel info is top notch, but he also delivers so much value for anyone in marketing. Entertaining stories make it so easy to understand on top of being entertaining. Go Subscribe now! Great job Steve!

  • Holy crap this is a lot of free value
    by Noah "RJ" Lenz from United States

    I LOVE listening to SFR whenever I am doing something else. If I see that notification pop up, I run to the podcast app and start listening! I am honestly SHOCKED why he gives all this value away for FREE. I would make sure you download every episode and listen to them now, because I am guessing at some point and time he may charge for this.

  • One of my top podcasts
    by Brian Ellwood from United States

    This is one of my favorite podcasts. Steve is a marketing genius and all about service. Listen to this guy if you want to grow your impact and your business. You won’t be disappointed.

  • Listen To This Podcast (Unless You Hate Money)
    by Nicky4021_2 from United States

    Steve has the rare ability to break down sales funnels in a way that not only makes sense, but in a way that also makes it stupid simple to implement what he's teaching to grow your business. Unless you hate money...you should put on your fat pants this weekend, snuggle up on your couch with a notebook in hand, and binge on every single episode of this podcast ?

  • STEAL THIS PODCAST!
    by Ezra Child from United States

    Steve delivers exactly what he promises... The Secrets of biggest marketers of our time. I am not sure how he gets away with it, or why the Master Minds he has attended haven’t put a hit out for Steve yet. All I can say is DOWNLOAD all of these episodes while you still can! Steve spends a great deal of time going into immense detail of today’s most POWERFUL marketing strategies (Probably more than he should!) Then Steve breaks down these concepts so that YOU CAN UNDERSTAND it and how to apply it to your own business. Honestly, these podcasts should be their own course... and Steve is probably crazy for not charging THOUSANDS for them (And we would be happy to pay it!) Hurry, before the Millionaire Marketers shut him down or Steve comes to his senses and realizes the IMMENSE VALUE he is giving away!! Get this Podcast while it’s still FREE!

  • This podcast IS A MUST!!
    by Creator70 from United States

    Again and again Steve puts out information that has catapulted my business to the next level. So grateful for everything Steve! You’re the BEST! Lori

  • Pure Value and GOLD!
    by sam78504 from United States

    Stephen Larsen always delivers! Tremendous and Ridiculous Value you get from his Podcast is just pure GOLD!

  • If you’re in business LISTEN UP
    by Mbowler from United States

    If you are in any business listen! He goes into specific types of business sometimes but I am finding golden nuggets in each episode for my business. Thank you Steve!

  • Golden Bombs One After Another
    by RyanLBowles from Australia

    More valuable than Cryptocurrency in 2018!! Stephen’s marketing insight is insane. Don’t miss it.

  • So much value!
    by Manafest456098 from United States

    Love this podcast dude, thank you for sharing so much value. Episode #140 just rocked me and also the one with Myron Golden! $$$

  • Steve is incredible!
    by Nick349731 from United States

    Love this guy, love his podcast. A genius who is humble, friendly and always putting out great work! Keep it up! 🙂

  • Thanks Steve!
    by jlahiri from Singapore

    Great podcast! Both informative and inspirational.

  • Excellent marketing stuff !
    by Arnaud1112 from Germany

    Sales Funnel Radio provides great ideas and advices to launch and grow your business !

  • New Funnel Builder
    by Mike Element from United States

    Hey Steve!! I don’t know how I came across your podcast but I’m so glad I did. Just learn about the Funnel world and I’m so Pump about all the Possibilities. My mind is going on High Speed. Love the Show Steve. Helps me slow down and learn more about the logistics of a Funnel.

  • This is AMAZING
    by Mbowler from United States

    I love Stephen’s point of view and tactics. I feel like I hit a knowledge gold mine! Each episode makes a huge impact on helping my business progress and get more successful.

  • This is your next BREAKTHROUGH in Funnels...
    by TheMikeLau from Canada

    I have come across a LOT of marketing podcasts and Steve’s is truly one of a kind! You either get a podcast that has lots of knowledge but delivered in a monotone and boring way or a podcast that is delivered in a exciting way with amateur knowledge. Sales Funnel Radio covers both and goes ABOVE and BEYOND. If you are looking for your next BREAKTHROUGH in Sales Funnels, you absolutely do not want to miss this. If you do, I can guarantee you are leaving money on the table. I’ve taken pages and pages of notes already and still counting. Cheers, Mike

  • Compelling contrarian content
    by Mark from Kiama from Australia

    Wow! This content is so compelling. In Secret MLM Hacks Steve has developed a proven concept that turns the traditional MLM building model, of make a list and badger and bother your family friends until they submit and join your downline, on its head. Steve has inspired me to do the same. Thank you, Steve, I’m forever grateful.

  • Wonderful
    by Hippydad77865 from United States

    I listen to every episode. There is always some value to be gained from each one. Have saved several of them to listen to every so often. Great stuff. Thanks Steve!

  • One of my FAVORITE podcasts!!!
    by Tom Curtis from United States

    Several times I’ve listened to Stephen’s podcast and then started talking to him like we were on the phone. That’s NEVER happened on another podcast. It’s like I’m listening to a good friend with AMAZING marketing hacks!!!

  • Gold Nuggets for Sales Funnels
    by Chris_Moody from United States

    Steve...Keep bringing the Gold Nuggets! Great tips on Sales Funnels and general Marketing Tips.

  • Sales Funnel Radio Rocks!
    by Marie MM from United States

    Steve is a Funnel ninja! He gives his best strategies and no nonsense advice! Sales Funnel radio rocks!

  • Great MLM Podcast!
    by Victor_Pontes from Brazil

    This podcast it's awesome! Steve shares too much value!

  • Great Content!
    by Louise Courville from United States

    I especially liked the series of 6 interviews with the different entrepreneurs using different funnels! Joe Giglietti's was my favorite one because he gave such great value. I hit the 2 star by mistake and had to go into iTunes on my pc to find out how to change it! I tell you this only because Steve is worth the work to get the correct rating!

  • Every MLM’er needs to embers this.
    by Bigwood89 from United States

    The content that Steve gives is amazing and is light years ahead of what traditional MLMs are teaching their downlines. Great content!

  • Sales funnels for the future
    by Angry lack home button user from Canada

    Sales funnels are the best kept secret of marketing, if you havent heard of them, get started now. Steve will give you a head start, selling sequencial products makes sence.

  • Steve You Are Amazing!
    by Rashidnia from United States

    Thank you for all you've done. I am learning so much very grateful.

  • Packed with useful information!
    by chrisobyrne from United States

    Steve is one of those podcasters with a great voice, engaging stories, and very useful information. This is the one of the only podcasts I check daily for new episodes and get disappointed if there aren't any. Keep 'em coming!

  • Awesome Podcast
    by Brooke Craven from United States

    Steve host of Sales Funnel Radio highlights all aspects of marketing and sales in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!

  • Steve's FOUND His voice and He's NOT afraid to USE IT!
    by Ben_Willson from United States

    I'm NOT even part of an MLM... However, I STILL listen actively to this podcast. Why? Because Steve shares impactful, yet simple tactics of how to be successful in both business & personal life. NO MATTER your background/experience in MLM's, whether your are immersed in your MLM or simply testing out the industry, You'll benefit immensly from subscribing & listening to this podcast.

  • Marketing MLM NOT Prospecting
    by Barneys Choice from Australia

    Loving this content ... Steve hits the mark on my beliefs about MLM. I have no interest in selling to my friends and family so with Steves coaching it's a new masterplan from SecretMLMHacks on how to 'market' ... it just may catch on ! didnt ya know 'traditional prospecting is dead' because STEVE SAYS SO and I believe him. Dont miss these gold nuggets

  • Perfect timing
    by Angela M Wilson from Canada

    Steve, great content! I love the intro and useful tips that can be implemented with ease. I am in sales and it's so true when you're new it's easy to make the deal, then we learn too much and get them word vomit and sales drop!! Thank you - looking forward to the next episode.

  • Necessary
    by Sharnee Melinda Bennett from Australia

    If you are a funnel hacker, listening to these podcasts is mandatory daily listening 🙂 Don't miss out on any nuggets of gold and go back and listen to them all would be my advise. Sharnee, Adelaide, Australia

  • Steve is Awesome
    by William Brant from United States

    Love Steves energy and passion and it comes through great in this broadcast, having been in an MLM or two in my past I wish I would have known these hacks then.

  • Love the Details
    by danhavey from United States

    Great podcast. I especially love the episodes where you go into great detail like #55 Ask Campaigns and #66 3 phases of selling. Keep up the great content - you are changing lives!

  • Must Listen!
    by Hollyeedwards from United States

    Steve always great content. He has passion and the added advantage of working in the heart of the Click Funnels office. Doing lots of heavy lifting and passing on lessons learned. Great job Steve!

  • Oh Yeahh!!!
    by Alison Prince from United States

    Steven - huge thanks to you for spoon feeding us funnel talk! Huge tips which equal huge success! Thank you for dedicating your passion to helping others. It is very much appreciated.

  • Outstanding!
    by smileyj206 from United States

    This is the best podcast for building a business from home or online. Stephen is one of the big up and comers...following him and modeling off him and his expertise is extremely helpful! This guy is sincerely a great person and his mind and experience is second to none.

  • Gold Right Here!!!
    by Internetgirlfriday.com from United States

    Steve is awesome. Veteran, husband, all around great person and now he's giving all this information away? Keep it up buddy!!!

  • Sales Funnel Gems
    by Colss21 from United Kingdom

    BOOM! Steve is a legend. An amazing channel that gives us invalueble insight and straight forward, no-nonsense advice on everything sales funnel related. Steve, thanks for setting this up and keep all those priceless nuggets of information coming!!!

  • Stephen is One of The Fastest Funnel Builders Around
    by Wynter Jones from Canada

    I’ve got the opportunity to see first hand at how fast Stephen has conquered the ClickFunnels funnel building game and he’s a great copywriter and direct-response designer using the CF editor. So it’s no wonder he has this radio podcast. The podcast is awesome so far!!

  • It's rare that you come across standout talent and breadth of knowledge like Stephen Larsen
    by Ben_Willson from United States

    Finally! Stephen Larsen has entered into the "teaching" world. His understanding of online marketing and driving traffic is truly remarkable; and for the first time he's sharing his "secrets" (which are no longer secrets) with the world. I've known Stephen for a long time and have watched him immerse himself daily into learning how to effectively deliver the RIGHT traffic to businesses, but also how to utilize that traffic and turn them into (repeat) paying customers. Stephen isn't just another guy telling you "theoretical (un-tested) strategies" of Internet marketing, but a guy who's actually obsessed with finding the best result-oriented solutions; He's pivoted enough times that he's found the 'magic formula'.

  • Serving His Audience and Country
    by SlixxKilla from United States

    Greatly appreciate putting this together. I am giving it 5 stars based on 1 episode so far, I anticipate the wonderful content yet to come. Great Energy and Production! Golden Nuggets contained Inside.

 

Episode Transcript…

Read Full Transcript

00:00 Well, what's going on with all? Steve Larsen again. Welcome back to Secret MLM Hacks Radio. This is part three of four of our modern MLM series, and very excited for you guys to be here today. I want to show you guys a little bit more about how to be unique and stand out amongst all the rest of your up and downline and the competition that they truly are.

00:19 If you're like me, you know MLM is an amazing opportunity to grow a real asset for yourself, but you also see that there are huge issues starting to emerge, like why haven't big MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller, or even how dumb is it that old MLM rules say you'll get in trouble when you use the Internet to grow your team? These are some of the blaring questions we all face today. This podcast will show you how real MLMers like us are waging war on the old dying methods and we aren't cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I'm using to build my 10,000-person downline and get people begging to join my team daily. Here's to the new tactics without all those old rusty MLM shackles. My name is Steve Larsen. And welcome to Secret MLM Hacks Radio.

01:14 What's up guys? Excited for today's episode today. Hey, now I know I've mentioned it in the past, but I'm going to, again, I used to be in door-to-door sales and I'd like to apologize first of all, on behalf of the entire industry for all the dinners I've interrupted. Hey though I do wanna I do want to mention a really powerful lesson that I got with them there. I remember I was selling pest control in my second year doing sales door to door. And it was so hot that summer. I mean, that's summer. I don't know why, but there was, it was particularly like scorching. And I remember I was out and I was knocking and it was just, it was nasty, was like dripping sweat. And I was like just begging for some kind of relief. So I looked on my phone and I found out that there was actually like a McDonald's down the street.

01:55 Now something I'd be like McDonald's not like understand it's a good news because there's air conditioning. So what I started, I mean I went and I just kinda started sneaking on over there cause I was supposed to be on the doors and I snuck in there cause it was so hot. And funny enough I opened up the door and pretty much the rest of the sales team was also in there. It was kind of central to all of our areas. We were knocking. They're all getting in there and my boss is in there as well and we're all sitting in there and we're kind of just enjoying this, this air conditioning and cooling off a little bit. And I remember we were sitting down and this guy walks in and he walks in. I still remember this very, I remember sitting at pro, I could probably take it the exact same restaurant, even in that exact same spot.

02:37 And and I remember sitting there and this guy walks in and he walked in, he saw our, our logo on our shirts and like the uniform we were wearing. And then he said, he immediately asked, Oh my gosh, could you come to spray my house? I have a lot of bugs. He, he asked for the sale right there. None of us open our mouth. None of us said anything. He literally just walked in and said, I want to buy. Okay. And we all looked around, we all looked around at each other. Shocked. We were like, Oh my gosh, I don't know what I should do. Should you get it? Should you get it? Should you get it? I remember there was this moment where none of us said yes, take me. Because we were friends and family. I mean, I grew up with most of the guys there that I was doing pest control sales with.

03:20 So finally the boss had to look out at one of us pointed out a lucky winner and that person got the lucky laydown sale. All right, what's the point of this? I, I started walking away from that and it could, like we all went back out on the doors and I couldn't shake that for I, for some reason I could not shake that feeling, couldn't shake that experience. And I was like, why? Why did that work so well? How, what is it that he did? How come? Why did he get the sale and not me? I wanted that sale and as I started thinking about it from the eyes of the customer, because this is where the big lesson is, it did it really matter who that guy chose to go and, and, and buy our service from our product from, no, not at all.

04:03 Right? Regardless of salesperson, that person shows the customer shows they got the same product. Does it matter? Like did it matter? Like would he get any change in fulfillment at all based on who he chose? No. Right. In fact, somebody else fulfills it. The company were just salespeople. The company goes out and Zen fulfills on it and does all the contracts and all that stuff. Hmm. Interesting. Does he, does he really have much of a difference even in the script? The answer is no. For the most part, we all memorize the exact same script. Wait a second. So it's the exact same script, the exact same product, the exact same fulfillment, the same stupid timed jokes in the script. The same, you know? I mean if everything's the same, it doesn't matter who that guy chooses to buy from. No. Does it matter to me?

04:52 Yes. Because that is how I get my money. MLM is no different. Network marketing is no different. You have to understand that if somebody walked up to you right now and you were hanging out with your upline or downline and said, you know what I'd like to buy and does that happen? It does. Right? There are people out there who just are looking for your product and they truly want to purchase it and they'll just be the easy laydown sales. But if you're hanging out with a bunch of other people who are your upline or downline and they're looking at you and they say, who should I buy from? Hm. Does it matter to the customer and the outcome that they're trying to get who they buy from? No, but it definitely matters to you guys. One of the biggest lessons I learned that summer, I remember this that day I realized that while those people were my friends and family that I was knocking doors with, cause it was like it was anyways, it is a company of a friend.

05:46 While they were friends and family, they were also my competition. They're my competition. And so I want you to sit back and I want you to realize for a moment, I've said this in the past and people get really butthurt about it sometimes cause they'd be like, well, this not my competition. We're a team. Yeah, you're a team. But if someone else buys from your friend instead of you lost the sale and you didn't make the money. Okay. You're upline is competition for you. Your, your downline is a little bit of competition for you. And so what you need to sit back and think about is like, well, how can I make myself different? I'm going to make myself stand out amongst the crowd to actually go and be successful with this. So what I want to do real fast with you guys is I want you to have to imagine, and I walked this a little bit last episode in this series and I was like, Hey think about the, all the problems that your product causes for people once they buy it.

06:38 Like, my product doesn't cause any problems for people. My product delivers solutions. It's like, well, yes it does, but it also causes problems that they never had before. For example, I never, before I started driving a car, paid attention to gas prices, I never, before I got a driver's license and got a car, thought about changing the tires, I never had to think about switching the oil. That was never a problem of mine. That was never a thing that came up. A followup issue. Okay? Every single solution that you deliver to a customer, whether it's the opportunity or it's the product itself has a bunch of followup problems with it, and you need to understand that clearly and I want you to know about it, that it's actually an opportunity. It's not a negative. So what I want you to do real quick, so I want you to think about this and if you need to pause the video or stop reading or stop listening right now, I invite you may be to do so for 30 seconds and just really quickly write down on a piece of paper on the top right up, follow up problems, follow up problems, and start listing out what are all the problems or questions or issues that my customers or people in my downline are running into once they buy my product or join my team and be like, man, no one has any issues ever.

07:57 You're lying then. All right everyone, and it's not a negative. This is not like it's your fault. It's actually one of the greatest gifts to entrepreneurs ever. Okay? This is a, this is like a universal law. This is a universal principle. Hey, my dad was going to go be an, unless he was trying to be an Olympic skier and let's say that he let's say he was going to try and go be an Olympic skier and has this opportunity to be an Olympic skier. What, and let's say he gets accepted and he, he's actually in the runnings to go to the Olympics. Let's just say, okay. A group in Denver, Colorado, we skied like crazy growing up. Let's just say that my dad had the opportunity to go and be an Olympic skier. What followup problems now that he had the opportunity, what do you have to solve?

08:43 Hmm. He's probably going to have to think about who he trains with, right? He's probably gonna have to think about sponsorships. He's probably going to think about I mean small stuff, even logistics of where to show up and when there's a bunch of followup stuff, who's going to train with, how's he gonna change his eating? What Hill's is he going to practice on what Hill? But the final actually be on will the, will the moguls be big or small when he's downhill skiing? Will he get skis that he's been training on all along? Will he go and try and get another promotion? Get sponsorship from somebody? Is he going to now bring on a second coach to stay with us? There's a lot of followup issues that happen to any opportunity in life, including products, including services, including opportunities. Okay? And I want you to think about that.

09:27 It's a gift. So here's how we solve this. This is why this is a benefit. Take a moment, pause this if you need to or just write while I'm talking. What are the issues? What are the top three issues that your product causes for people? Right? Follow up problems, follow up questions. What are the biggest hangups around your product? I'm not saying bash your product. I'm saying what are the issues that causes, okay. For example, the MLM that I'm in is a supplement. Well, people usually have the question, how much should I take? When should I take it? Should I eat before or after? Should I eat? Am I should I have a lot of water with it? What's the ratio of the water? You understand what I'm saying? As a lot of followup problems that right. And they're not like massive problems, but sometimes they are and hopefully, they are.

10:16 Cause here's what you're going to do. Now that you've got a list of those followup issues, you're going to start brainstorming how you could solve them, right? What are the top two or three, what are the top two or three bonuses that your so what are the top two or three problems that you'd like to tackle, right? The top two or three followup problems that you want to tackle and is there a bonus you can give away when somebody joins you? Okay, so here's the answer. Here's the end of that story. I started realizing that in the network marketing space, the MLM space, that if somebody wanted to come join my team or buy the product from me, I needed to stand out. And so what I want to teach you guys how to do in secret MLM hacks is how to, how to do what a lot of the, I mean, this is what I teach how to do and see your own hacks.

11:04 I'm going to teach you to be unique and stand out amongst your upline and your downline. And don't tell me you can't do this in your team. Okay? This is like, it's so funny. People say that, my mom won't let me make a recruiting offer. You're not allowed to reach out and just help. Right? Reach out in the forms of the bonuses. Okay, check this out. This is this is awesome. This is a, this is actually from the Fanjul. So Nathaniel, shout out to you, man. Nathaniel went through and he did this process as well. He's been a member of the, of the secret of the max program has been awesome. He said today I'm excited to share the first person. The person that came through my opportunity funnel on Friday is having success with my product funnel. So we make a recruiting offer and we make a product offer.

11:49 Hey, if you guys want to learn how to do that, go to SecretMLMHacks.com and watch the free presentation that's there. There's a live one happening on December 10th or if it's after December 10th, you can see the replays as well. Anyways, back to Nathaniel Arie said she's acquired two customers on Friday the same day that she started then one on Saturday and once a day as a result, she has earned the customer acquisition incentive Apple AirPods. Super cool. Okay. So nothing has been using this to create his own recruiting offers and it's been very, very exciting. Okay, this is a, this is a very powerful principle. One more here. This is Claire Claire. Everyone say hi to Claire. Hi Claire. Hey, Claire reached out as she, she dropped a really cool comment and she said, Oh, I was a busy mom of three.

12:35 As a working nurse, this course has rocked my world. I have no tech experience, but Steve breaks it all down. I am so generally excited about my future. And the direction is taking. Hey guys, I want you to know and understand again from this whole thing and I've got one more on a share with you. This whole thing is teaching you to become a marketer. And when you learn how to be a marketer selling and recruiting, it's very easy if you're selling the same thing as everybody else, it's one of the biggest struggles people have. That's why it's hard to sell products. That's why it's hard for you to succeed in the network marketing or MLM space because you're selling the same thing. It doesn't matter if they chose you or not. They still get the same outcome, but you don't. Okay, but you don't.

13:17 I'm one of the biggest questions people ask is like, well Steven, I don't know how to make those things in the products, man. That that's what secret will hacks is for. That's what we're teaching you guys inside that program. I'm excited for you guys to be there three days. I'm actually going to stop this episode now. I'm very pumped for you guys to be there. I actually want to go through one more. But before I do, just so you guys know, I did mention it here briefly. If you've got to SecretMLMHacks.com on December 10th we're doing a, I'm going to do a live presentation just walking through this and these strategies a little bit more in depth so that you guys can see and get more information on them. If this is at all been interesting to you or you're like, Oh my gosh, should I, I get that.

13:52 That's, that's one of the reasons it's challenging for me to sell. It's not that people don't want to buy, right? It's not that people hate to be sold. You're just not good yet at being a marketer and you don't know how to draw people to you and be standing out. You don't idea how to be out valuing people. You have no idea how to out-value and over-deliver for your customers and don't freak out about it. But that is what we teach. And it's one of the things that we want to walk you guys through as well. This, this next one actually comes out. Lloyd's dropped a few in here. This is Lloyd. That one's they high, Lloyd Lloyd's the man, he's obesity. So finally completed. Both my products and my opportunity webinar are following the model. I'm paraphrasing a little bit so it shrinks it down a little bit.

14:34 Finally completed both my, my product and my opportunity webinar following the model and both are converting nicely now had six folks join my downline in one day. Takes the heat out of the whole sales spiel too and saves me time and effort not having to be on repeat. All right, we've talked about that last episode. Guys, I'm very prompt for you to be here. Thanks for so much for being a part of the modern MLM series. This is episode three. I got one more I want to share with you guys, but I do want you to know December 10th, which as you getting this episode here is actually in a few days. Go to SecretMLMHacks.com and I want to share with you guys on a live presentation more about how you can pull this stuff off. Like these guys have as well.

15:18 It's not, it's not hard. It's just new. It's not. And it's a, it's a different way of thinking about how to actually do this using the Internet, which is very powerful and obviously not going to leave. So come learn how to get leads. Come learn how to get consistent cashflow. Come learn how to treat this like a real business by going to SecretMLMHacks.com. If it's past December 10th, go there and you can watch the replay as well. But get on there live with me and very pumped to have you guys. We'll see you guys in the next episode. Don't forget to go visit there and register so we can send you the invite, that unique invite so you can come join me live. We'll see you guys in the next episode. Bye.

15:51 Hey, thanks for listening. Please remember to rate and subscribe. Hey, I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many uplines teaching legitimate lead strategies today though. You see, after years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades, so whether you simply want more leads to pitch or an automated MLM funnel, head over to SecretMLMHacks.com. Join the next free training there. You're going to learn the hidden revenue model that only the top MLMs have been using to get paid, regardless if you join them. You also go into the three-step system I used to auto-recruit my downline of big producers without friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to SecretMLMHacks.com. Now again, that's SecretMLMHacks.com.

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I'm a family guy in my late 20's who learned how to sell more by building sales funnels. During college I created my own business helping businesses with their sales funnels. Quickly, I realized that I was onto something. My clients sold more, worked less for the sale, and their customers were being served more. Since internet sales funnels are only now getting the light they deserve, I actively look for ways to fill the world with more of them. Learn more about me here.

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