What’s It About…
The Internet is powerful.
Well, I actually believe the Internet is a little bit of a distraction until you understand what marketing actually is.
Otherwise, we fall into these fallacies that posting on Facebook is marketing. No, that’s posting on Facebook, right? That is not marketing.
I’m a little bit obsessed with going backward in history and finding these really cool stories of marketing. And then we add on the power of the Internet, the automation of the Internet, and the game gets reallllllly fun from there.
In this episode, I’ll be sharing with you a couple of stories from old times simply to illustrate the point that MLM today is very simple – You need to get good at causing noise and because of the Internet, it’s very easy to do that today.
You’ve got to understand that the whole goal here is for you to create these small little instruments that create noise in your direction.
I’m still auto recruiting every day. People are joining my downline fast because of the systems I’m teaching to build inside this program.
In fact, my podcast “Secret MLM Hacks Radio” is a marketing tool.
Did you know that?
As I toss episodes out there, I get people coming in and saying: “I would like to learn a little bit more about that.” It’s noise in my direction. I’ll put little freebies out there and it’s noise in my direction.
To know more about how the Internet has made the game easy and simple, click play at the top or watch the video below.
- They didn’t have the Internet back then; the things they had to do in order to create noise and success were massive ([1:17])
- When a marketer’s offer convinced German soldiers that it would be better to be prisoners of war than to continue fighting ([2:33])
- Indeed, freebies have always been a big deal – A story from the time when pennies were made of a material that was actually worth something ([4:14])
- We’ve spent a quarter-million dollars in ads for Secret MLM Hacks; it has generated about $750,000 and it’s largely automated ([8:14])
- I’m creating a freebie that attracts the right kind of person coming on in ([9:21])
- Turning on Facebook ads can be part of a campaign, but it’s not a campaign ([10:03])
- I create small front end cheap bottom of the value ladder things and put these into powerful distribution channels on the Internet ([10:27])
- “Challenges” are one of the biggest ways MLMs go from zero to a billion dollars ([11:34])
- Creating small front end, easy information-based things ([12:50])
- Pulling out those people who are interested in that thing, and then you pitch them ([13:53])
- Don’t try to be distribution; try to create and tap into existing distribution channels ([14:49])
- They buy because we are good at causing noise around the product, not because of the product ([19:50])
- One small funnel around a little tiny front end, and then just do it again and again ([21:16])
- Awesomeness!!!!by djamez33 from United States
Why is this information free!?!?!?? It has been a complete wake up call that has changed my entire thought process. I used to think I only had one way to present but I always felt there had to be another way. Thank you thank you thank you for this. It’s been a complete game changer.
- The best mlm podcast!by Meh to u from Canada
Love your podcast and your courses! Thank you for providing incredible value! Blown away! I couldn’t express my thanks enough.
- Mlm is over saturatedby Drew Grim from United States
I get so much value from this podcast. The one on mlm being over saturated was so good. It really got me thinking about how I can help my audience more by solving their problems. I continue to struggle with what exactly to publish but I think I'm really narrowing it down. That you so much for your ideas and taking the time to give so much value!
- Great energy!by Connor Camatti from United States
I thought the ways my MLM taught me were the only way of achieving success. Until a buddy introduced me to Steven! Steven is changing the game and making it possible for MLMers all over take their business to the internet. MLM Hacks is a literal game changer.
- Episode 104 is amazing!!by forsario from United States
Thank you Steve for finding women to interview and share their stories who are relevant, current and powerhouses! I love al of your episodes, but the Teresa Harding episode has been my favorite by far and I have shared it with my team.
- Great content!by 4MamaBear2Live from United States
This is a relief and a breath of fresh air! Thank you for all the amazing content! At first I thought you were just a crazy young guy, but quickly realized you have great insight and an awesome spirit! Keep it coming! Wage war on the current broken MLM Model!
- High Energy and Entertaining while sharing awesome tips on ho to rock MLMby SunnyLu from United States
Steve shares viable, realistic suggestions to grow your Business in an order entertaining way.
- So motivatingby Bmogie from United Kingdom
I’m excited to use your method in my MLM!
- Finally! A podcast with REAL tactics, not just fluffby Ana Luiza Rangel from Canada
Steve Larsen wants to change the MLM industry - and he already is! By using tactics of the 21st century to recruit, sell and train, MLM can finally come out of the 90's. What I love the most about this podcast is that there are actual lessons you can apply on your business right away - not just the motivational fluff that a lot of others have out there. I would give it 10 stars if I could.
- So inspired !by drrobynny from United States
This podcast has amazing insight on how to market MLM now! I love how he explains mlm is stuck in the 90s! I got more out of these episodes (i binged listened) then any other training i e done! So excited to implement!
- What The Game's Been Missin!by Crythm15 from United States
Steve's a boss! Such valuable informatin packed into every episode. Keep it up my dude. Hope to meet you one day.
- Life changing!!!!!by BeeYou by Nabeela from South Africa
I thought I was the only person in the world that thought there was something wrong with the way mlms were operating in terms of their process of sales and recruiting their downline. My background is in business analysis where I analyze business processes and provide alternative and lean solutions through optimization and automation using technology. I am so glad I came across this podcast!! Thank you! I am so excited for this journey
- Steven Larsen practices what he preachesby lambo996 from United States
I am tired of gurus who teach something they are not practicing themselves. Kudos to Steven for being a pioneer in the MLM industry utilizing online automated tactics. Yes, he does have a product to sell. NO you do not have to buy it to benefit from his insight.
- Clear, simple, and very direct! ONLY THE BESTby Tututuri from Canada
Steve your podcast is absolutely phenomenal!!! Every episode brings so much learning, that you can apply immediately, and you are bringing this business to this century. I applaud and thank you for that!
- The MLM industry Disrupterby Omezimam from United States
No one else talks REAL MLM Marketing better than Steve. I decided to walk away from MLM in 2018 because I was just sick to my stomach building the way the “GooRoos” preach it. Steve’s teachings is giving me hope again and making me reconsider MLM....
- A bright light in a dark tunneby nickbradshaw12345 from United States
I found Steve about 15 months ago....my business was flat, stagnant and almost to the point of regression...now we’re doing $120-150k in sales per month EVERY SINGLE MONTH! He’s the real deal and I couldn’t recommend him enough.
- Awesome!!!by Broigor from Spain
I cant believe this podcast did not get as many reviews yet need it to be shown other peoples opinion. Nevertherless, steve, this is awesome, getting MLM HACKS right now!!! MLM Hacker, i am part of the movement !!!! lets go!
- Episode 27 By Application Onlyby Nikki G. ? from United States
Hey Steve. I love BOTH of your podcasts. Thank you for all you teach us. I am a newbie to the funnel world. I went through OFA challenge Jan/Feb 2019 and immediately started consuming everything you've produced. I have joined your downline, YAY! Quick question, would you teach us how to create an application in a funnel? I created an application in another form (because I needed it to be long... but I wasn't sure how to link it into the funnel...or is there another way to create a longer application within click funnels? I appreciate your guidance. I really feel like I can not only be successful but that I'm on my way to be a capitalist pig too! ha ha
- Truely mind blowing stuffby RemoteWorker1 from United Kingdom
I’m not in MLM and probably never will be but I love listening to the ideas and strategies that Steven Larsen shares. This stuff is pure gold that could be applied to so many businesses to make them more successful. The content might get a bit heavy and mind boggling, but I keep coming back for more. Stevens passion is contagious and inspiring ?
- Steve Larsen changed how I view MLMby JR McKee from United States
This podcast and the course he teaches by the same name have changed my business and the way that I do business. Brings WAY MORE VALUE than anyone else in the space. if I could give 10 Stars I would.
- #1 marketing podcastby Dave45679 from United States
This is the only marketing podcast you’ll ever need !!! Steven is one of the knowable, truthful and result delivering markers out there.
- The Best Podcast For Entrepreneurs Who Sell Onlineby Leigh Woolard from United Kingdom
Every episode has value you can take away and he openly shares his strategies that help him to build multiple successful online businesses in todays world. Stephen is one of the most observant and definately most passionate Online Marketing Coaches going around. Follow him on social media and a must listen to weekly podcast if you want to grow.
- Fantastic podcastby Obgmarketing from United States
Love this podcast. Gives tons of great free info from someone who not only is successful at business and funnel building but actually work with clickfunnels. Thanks for all you do.
- Mind = Blownby Career Generator from United States
I have listen to and followed Stephen on every medium I can find. He not only has a wealth of knowledge on everything related to marketing, he knows how to teach and entertain too. If you like Russell Brunson, Steve is like Russell with rocket fuel. My favorite podcast episode is #170... emotional selling. I have listened to it about 10 times. Why? because I get a couple minutes into it and my mind is racing with ideas about how to implement what he just said and I forget to keep listening! Finally, I got all the way through it... so I listened a few more times! I am bummed when I go to my podcasts and there is no new update from Steve... that's the only bad part... no new updates!!!
- It’s kinda like getting a peak inside the brain of Steve Jobs during his ascent ?by Korbondallas from United States
How amazing is this guy!? This Stephen Larsen fellow! He is one in 100 million in terms of raw talent and teaching ability... ...and he actually wants to HELP you and pull an entire industry out of the stone-age! And he gives you a front row seat on how he’s doing! How awesome is that!? Each episode is worth a college degree in marketing in and of itself. No joke. Episode 170, listen to no less than 19 times. Serious. What are you an entrepreneur for? For your family? For your freedom? To help those you feel called to serve with your products? No matter your reasons, Stephen gives it to you straight on what you’ll need to get there while avoiding many of the common foibles, follies and mistakes! Buckle up, you’re in for the ride of your life!
- Steve is an Offer Geniusby trueddiepicasso from United States
Super Amazing Podcast by Steve! The details he dives into about selling online is just incredible. Just when I think I have heard it all and covered every angle Steve dives into another key detail about selling. Whehter its the offer of consumer psychology, Steve has got it down to a science.. I LOVE THIS GUY....
- Legacy Fueled Machineby Ben 881929 from United Kingdom
Thanks for all of the insight you have given here Steve. It’s beyond words what you have done for this community. Keep leading us. We need you ?
- An Inspiration To Us Allby JAM37803 from United States
Hey Stephen! Just letting you know how much of an inspiration you have been to me since joining the funnel world. Still brand new to the game but your insight, stories and work ethic helps motivate me to reach my goals. My wife an I are also in the One Funnel Away challenge and we believe and know it will change our lives. Thanks for always putting out incredible value. See you inside the “Funnel” and looking forward to your next podcast.
- Obsessed!!!by NaturalNella from United States
Fell into the online work space. Fell into entrepreneurship. Fell into funnels. Fell in love with this podcast. Thanks for all you do for the tribe.
- Want results???? JUST LISTEN to sales funnel radio already!by Grims40 from United States
Stephen bleeds marketing and sales funnels! You can’t go an episode or two before being hooked because he OVERDELIVERS. LISTEN and TAKE ACTION to his advice. He is one of the few that through word and deed gives all that he is doing, the context for why he is doing it, how it will work for you, what he is learning, etc. to get YOU achieving your goals.
- Here's why everybody listens to Sales Funnel Radioby Mike Lazarus from United States
Stephen actually DOES what he SAYS. He used to be like most of us, trying to figure out how to make an extra $1,000/month. He tried a lot of the same things I personally tried myself. I think he said he started 15 businesses that FAILED. Something a lot of us can relate to. But then, one day, he discovered that "sales funnels" were the key to online business. Sales funnels are kinda like selling in person, but replicating that experience online. Once he figured out sales funnels were the key, he started building them for ALL KINDS OF BUSINESSES. I even heard that one guy has a sales funnel that sells "BigFoot Hunting Trips", and he sold like $50k. They work for all businesses. Eventually, Stephen got so good that he found himself sitting (and working) next to the king of selling online (a guy just like us that eventually sold over 100 million dollars online). He got the opportunity to study underneath the greatest marketer alive, and Sales Funnel Radio is a dramatic, energetic, endless series of mic drops and epiphanies that would light the beard of Zeus on fire. If you are trying to make an extra $1,000/month, or if you want to uncover the secrets that the Guru's hide, Stephen is exposing all their magic tricks and leading people like you and I towards the goalpost. Thank you Stephen, we love you!!!!
- The BEST in the industry?by Mike Lazarus from United States
When I first got introduced to MLM, it was when I was studying an internet marketer named Mike Dillard. Some of you may know him. Mike studied marketing, and he brought those concepts over to the MLM world, so that people like you and me don't have to talk to friends and family. Instead, we can unleash our secret set of marketing skills in an industry that needs them the most. THat was Mike Dillard, and he made a fortune helping MLM'ers like us. Now, here comes Steve Larsen with Secret MLM Hacks The reason I like steve is because of his background. He did the same thing that Mike DIllard did... He bridged the gap between what MLM'ers wanted and what they truly needed (marketing skills). He studied under the best sales guy on the freaking planet, and we get the unique opportunity to see the MLM industry from a perspective that our competitors never will. Keep up the knowledge bombs man.
- Great Topics, Engaging Hostby Matthew Lafantaisie from Canada
Steve, thank you for this podcast. You give out great info, and keep me tuned in the whole time.
- Steve is the Rosetta Stone to Learning Sales Funnelsby mywordscreate from United States
DON'T LISTEN to this podcast if you hate money. I've been in the ClickFunnels world for about two years now, attended the last Funnel Hacking Live (2018), and have learned a lot but none of that compares to listening to Sales Funnel Radio. I'm the type of person to watch a movie once, read a book once, listen to a podcast just once but all of that goes out the window whenever I hear a Sales Funnel Radio episode. I routinely find myself going back and taking numerous notes with each listen because Stephen drops so many gold nuggets. I highly recommend subscribing and listening to this podcast. Why go to college and get a marketing degree when you can listen to Stephen teach you REAL WORLD marketing for FREE??
- Awesome content check out content Machineby 4jimg from United States
I’ve been listening to Steve’s Podcast for about 3 months. Great info... tons of Value! Thanks Steve!
- Great content ... want more!!!by 4jimg from United States
Love this podcast.... I’ve listened to every episode in the past 3 weeks. Just for clarification I was on vacation and was listening to multiple episodes in a row. I’m all caught up and can’t wait for the next one, hope Steve adds another soon, since it’s been a while! Thanks!
- Really wonderful. Honest and transparent.by autodidact=limitless from United States
“The student had become the master.”
- Like Marketing Honeyby gogls123 from United States
Love this cast. I get great sweet nuggets of info.
- Allby vlad all from United States
Your marketing know how continue to help me get better , thanks
- Solidby KirkVandenBerghe from United States
I like Steve's positive attitude and energetic spirit, but I keep listening because he's gaining a lot of real-world experience and results and he share's specific, actionable information. No bait and switch. It's obvious he cares about people and loves to add value.
- By far the most value packed...by LAKIEV from United States
This podcast is a must for those who are not only in MLM but also for those who’s getting started online in general! What Steve shares applies to all businesses. And if you’re not using tactics and strategies he is sharing. I highly suggest reconsidering that! Merging online marketing with offline marketing is the most genius way to build business in 21st century. The internet is a gift and this podcast is just as much of a gift too. Love tuning in to these shows and updating my feed when I get ‘Story-thirsty’. Steve is the man! #Thankful
- WARNING: This podcastby iFeDz from United States
Can make you a successful marketer and salesperson... been following Steve for a couple months now and it is insane the amount of free stuff he gives away, insane amounts of value. He goes fully inline with the law of reciprocity, he gives so much valuable stuff away free that people (like myself) are trying to pay for random things in return because he hasn’t charged us for a dang thing! Keep it up Steve, love the podcast and the courses I’ve bought.
- Wowby josh pather from United States
Thanks so much for taking time to make and share everything. I like the fact that it’s not just all about funnels but other lessons mixed in. Straight fire!!! ?????
- Episode 153by Maestro Shabreon from United States
Enough said... no long review needed. Go check it out. It was forward to me, so now it can be forwarded to you 😀
- RELATABLE & FUNNY GUYby sarguna95 from Malaysia
His content soooo relatable that it encourages me to take action! His advices for business and life experiences that he shares are one of a kind. Try watching his YouTube videos. His reactions are priceless! ? - Malaysia.
- Brings entertainment, and great value all in one!by Leroy0101 from Australia
Not often do you find somebody who is so genuinely humble, but still so freakishly skilled at what they do! I have found every episode to be entertaining and filled with information that is chock full of value! I’ve learnt so much about sales, marketing and funnels just from these episodes that I can’t believe that he just gives it out for FREE! His honesty, genuineness and likeable obsessive geekiness makes this one of my favourite podcast on my list of many! Lee Hilder from Australia.
- This Podcast will be #1 in this category, mark my words!by Kdoggeditor from United States
A lot of podcasts out there just graze the surface when it comes to sharing the marketing gold, the tips, the tricks, the techniques. They stay about 1000 feet up and never dive deep so their listeners can walk away with actual actionable items. This podcast is the complete opposite of every podcast I have ever listen to. Stephen doesn’t hold back, he drops the gold and more. I am binge listening to every episode and absolutely loving it. Why would you not want to listen to something that would put more money in your bank account? Just one or two of his simple tips can do that. Thanks Stephen for the wisdom my man!
- You Scale Up With Sales Funnelsby Billy Inelus from Canada
So glad I'm able to be in Steve's world and implement what he's teaching. It's making so much sense and I've been able to understand the concepts to get results A LOT MORE!
- Such An Awesome Podcastby Billy Inelus from Canada
Everything you say has been clearing the unclear, even though I do affiliate marketing more. Glad I partnered up with you to participate in your journey as I'm also in the journey to hit the 7 figures. Woohoo! So exciting Steve!
- Great Podcastby GoulashBrother from United States
O listen to podcasts every morning when I go to the gym, when I am driving in my car and whenever I have the time. Secret MLM Hacks Radio is one of the most informative and useful podcasts that I have heard in a long time. You MUST sign up for the videos. Steve is fantastic. ENJOY!
- Must Listen!by me./ from United States
Steve's podcast is a must listen whether you build funnels or not. His funnel info is top notch, but he also delivers so much value for anyone in marketing. Entertaining stories make it so easy to understand on top of being entertaining. Go Subscribe now! Great job Steve!
- Holy crap this is a lot of free valueby Noah "RJ" Lenz from United States
I LOVE listening to SFR whenever I am doing something else. If I see that notification pop up, I run to the podcast app and start listening! I am honestly SHOCKED why he gives all this value away for FREE. I would make sure you download every episode and listen to them now, because I am guessing at some point and time he may charge for this.
- One of my top podcastsby Brian Ellwood from United States
This is one of my favorite podcasts. Steve is a marketing genius and all about service. Listen to this guy if you want to grow your impact and your business. You won’t be disappointed.
- Listen To This Podcast (Unless You Hate Money)by Nicky4021_2 from United States
Steve has the rare ability to break down sales funnels in a way that not only makes sense, but in a way that also makes it stupid simple to implement what he's teaching to grow your business. Unless you hate money...you should put on your fat pants this weekend, snuggle up on your couch with a notebook in hand, and binge on every single episode of this podcast ?
- STEAL THIS PODCAST!by Ezra Child from United States
Steve delivers exactly what he promises... The Secrets of biggest marketers of our time. I am not sure how he gets away with it, or why the Master Minds he has attended haven’t put a hit out for Steve yet. All I can say is DOWNLOAD all of these episodes while you still can! Steve spends a great deal of time going into immense detail of today’s most POWERFUL marketing strategies (Probably more than he should!) Then Steve breaks down these concepts so that YOU CAN UNDERSTAND it and how to apply it to your own business. Honestly, these podcasts should be their own course... and Steve is probably crazy for not charging THOUSANDS for them (And we would be happy to pay it!) Hurry, before the Millionaire Marketers shut him down or Steve comes to his senses and realizes the IMMENSE VALUE he is giving away!! Get this Podcast while it’s still FREE!
- This podcast IS A MUST!!by Creator70 from United States
Again and again Steve puts out information that has catapulted my business to the next level. So grateful for everything Steve! You’re the BEST! Lori
- Pure Value and GOLD!by sam78504 from United States
Stephen Larsen always delivers! Tremendous and Ridiculous Value you get from his Podcast is just pure GOLD!
- If you’re in business LISTEN UPby Mbowler from United States
If you are in any business listen! He goes into specific types of business sometimes but I am finding golden nuggets in each episode for my business. Thank you Steve!
- Golden Bombs One After Anotherby RyanLBowles from Australia
More valuable than Cryptocurrency in 2018!! Stephen’s marketing insight is insane. Don’t miss it.
- So much value!by Manafest456098 from United States
Love this podcast dude, thank you for sharing so much value. Episode #140 just rocked me and also the one with Myron Golden! $$$
- Steve is incredible!by Nick349731 from United States
Love this guy, love his podcast. A genius who is humble, friendly and always putting out great work! Keep it up! 🙂
- Thanks Steve!by jlahiri from Singapore
Great podcast! Both informative and inspirational.
- Excellent marketing stuff !by Arnaud1112 from Germany
Sales Funnel Radio provides great ideas and advices to launch and grow your business !
- New Funnel Builderby Mike Element from United States
Hey Steve!! I don’t know how I came across your podcast but I’m so glad I did. Just learn about the Funnel world and I’m so Pump about all the Possibilities. My mind is going on High Speed. Love the Show Steve. Helps me slow down and learn more about the logistics of a Funnel.
- This is AMAZINGby Mbowler from United States
I love Stephen’s point of view and tactics. I feel like I hit a knowledge gold mine! Each episode makes a huge impact on helping my business progress and get more successful.
- This is your next BREAKTHROUGH in Funnels...by TheMikeLau from Canada
I have come across a LOT of marketing podcasts and Steve’s is truly one of a kind! You either get a podcast that has lots of knowledge but delivered in a monotone and boring way or a podcast that is delivered in a exciting way with amateur knowledge. Sales Funnel Radio covers both and goes ABOVE and BEYOND. If you are looking for your next BREAKTHROUGH in Sales Funnels, you absolutely do not want to miss this. If you do, I can guarantee you are leaving money on the table. I’ve taken pages and pages of notes already and still counting. Cheers, Mike
- Compelling contrarian contentby Mark from Kiama from Australia
Wow! This content is so compelling. In Secret MLM Hacks Steve has developed a proven concept that turns the traditional MLM building model, of make a list and badger and bother your family friends until they submit and join your downline, on its head. Steve has inspired me to do the same. Thank you, Steve, I’m forever grateful.
- Wonderfulby Hippydad77865 from United States
I listen to every episode. There is always some value to be gained from each one. Have saved several of them to listen to every so often. Great stuff. Thanks Steve!
- One of my FAVORITE podcasts!!!by Tom Curtis from United States
Several times I’ve listened to Stephen’s podcast and then started talking to him like we were on the phone. That’s NEVER happened on another podcast. It’s like I’m listening to a good friend with AMAZING marketing hacks!!!
- Gold Nuggets for Sales Funnelsby Chris_Moody from United States
Steve...Keep bringing the Gold Nuggets! Great tips on Sales Funnels and general Marketing Tips.
- Sales Funnel Radio Rocks!by Marie MM from United States
Steve is a Funnel ninja! He gives his best strategies and no nonsense advice! Sales Funnel radio rocks!
- Great MLM Podcast!by Victor_Pontes from Brazil
This podcast it's awesome! Steve shares too much value!
- Great Content!by Louise Courville from United States
I especially liked the series of 6 interviews with the different entrepreneurs using different funnels! Joe Giglietti's was my favorite one because he gave such great value. I hit the 2 star by mistake and had to go into iTunes on my pc to find out how to change it! I tell you this only because Steve is worth the work to get the correct rating!
- Every MLM’er needs to embers this.by Bigwood89 from United States
The content that Steve gives is amazing and is light years ahead of what traditional MLMs are teaching their downlines. Great content!
- Sales funnels for the futureby Angry lack home button user from Canada
Sales funnels are the best kept secret of marketing, if you havent heard of them, get started now. Steve will give you a head start, selling sequencial products makes sence.
- Steve You Are Amazing!by Rashidnia from United States
Thank you for all you've done. I am learning so much very grateful.
- Packed with useful information!by chrisobyrne from United States
Steve is one of those podcasters with a great voice, engaging stories, and very useful information. This is the one of the only podcasts I check daily for new episodes and get disappointed if there aren't any. Keep 'em coming!
- Awesome Podcastby Brooke Craven from United States
Steve host of Sales Funnel Radio highlights all aspects of marketing and sales in this can’t miss podcast. The host and expert guests offer insightful advice that is helpful to anyone that listens!
- Steve's FOUND His voice and He's NOT afraid to USE IT!by Ben_Willson from United States
I'm NOT even part of an MLM... However, I STILL listen actively to this podcast. Why? Because Steve shares impactful, yet simple tactics of how to be successful in both business & personal life. NO MATTER your background/experience in MLM's, whether your are immersed in your MLM or simply testing out the industry, You'll benefit immensly from subscribing & listening to this podcast.
- Marketing MLM NOT Prospectingby Barneys Choice from Australia
Loving this content ... Steve hits the mark on my beliefs about MLM. I have no interest in selling to my friends and family so with Steves coaching it's a new masterplan from SecretMLMHacks on how to 'market' ... it just may catch on ! didnt ya know 'traditional prospecting is dead' because STEVE SAYS SO and I believe him. Dont miss these gold nuggets
- Perfect timingby Angela M Wilson from Canada
Steve, great content! I love the intro and useful tips that can be implemented with ease. I am in sales and it's so true when you're new it's easy to make the deal, then we learn too much and get them word vomit and sales drop!! Thank you - looking forward to the next episode.
- Necessaryby Sharnee Melinda Bennett from Australia
If you are a funnel hacker, listening to these podcasts is mandatory daily listening 🙂 Don't miss out on any nuggets of gold and go back and listen to them all would be my advise. Sharnee, Adelaide, Australia
- Steve is Awesomeby William Brant from United States
Love Steves energy and passion and it comes through great in this broadcast, having been in an MLM or two in my past I wish I would have known these hacks then.
- Love the Detailsby danhavey from United States
Great podcast. I especially love the episodes where you go into great detail like #55 Ask Campaigns and #66 3 phases of selling. Keep up the great content - you are changing lives!
- Must Listen!by Hollyeedwards from United States
Steve always great content. He has passion and the added advantage of working in the heart of the Click Funnels office. Doing lots of heavy lifting and passing on lessons learned. Great job Steve!
- Oh Yeahh!!!by Alison Prince from United States
Steven - huge thanks to you for spoon feeding us funnel talk! Huge tips which equal huge success! Thank you for dedicating your passion to helping others. It is very much appreciated.
- Outstanding!by smileyj206 from United States
This is the best podcast for building a business from home or online. Stephen is one of the big up and comers...following him and modeling off him and his expertise is extremely helpful! This guy is sincerely a great person and his mind and experience is second to none.
- Gold Right Here!!!by Internetgirlfriday.com from United States
Steve is awesome. Veteran, husband, all around great person and now he's giving all this information away? Keep it up buddy!!!
- Sales Funnel Gemsby Colss21 from United Kingdom
BOOM! Steve is a legend. An amazing channel that gives us invalueble insight and straight forward, no-nonsense advice on everything sales funnel related. Steve, thanks for setting this up and keep all those priceless nuggets of information coming!!!
- Stephen is One of The Fastest Funnel Builders Aroundby Wynter Jones from Canada
I’ve got the opportunity to see first hand at how fast Stephen has conquered the ClickFunnels funnel building game and he’s a great copywriter and direct-response designer using the CF editor. So it’s no wonder he has this radio podcast. The podcast is awesome so far!!
- It's rare that you come across standout talent and breadth of knowledge like Stephen Larsenby Ben_Willson from United States
Finally! Stephen Larsen has entered into the "teaching" world. His understanding of online marketing and driving traffic is truly remarkable; and for the first time he's sharing his "secrets" (which are no longer secrets) with the world. I've known Stephen for a long time and have watched him immerse himself daily into learning how to effectively deliver the RIGHT traffic to businesses, but also how to utilize that traffic and turn them into (repeat) paying customers. Stephen isn't just another guy telling you "theoretical (un-tested) strategies" of Internet marketing, but a guy who's actually obsessed with finding the best result-oriented solutions; He's pivoted enough times that he's found the 'magic formula'.
- Serving His Audience and Countryby SlixxKilla from United States
Greatly appreciate putting this together. I am giving it 5 stars based on 1 episode so far, I anticipate the wonderful content yet to come. Great Energy and Production! Golden Nuggets contained Inside.
The Transcript Is Auto Generated And May Contain Spelling And Grammar Errors
00:00 I'm creating a freebie that attracts the right kind of person coming on in and when you understand it, like way back in the day, the things that they had to do to gain distribution were huge. It was a massive list. It was not an easy thing to go do, but people get lulled into this thing like posting on Facebook as marketing. No, it is not. That is not a campaign. What you need to learn how to create and study is a campaign.
00:24 If you're like me, you know MLM is an amazing opportunity to grow a real asset for yourself, but you also see that there are huge issues starting to emerge. Like why haven't big MLMs let tactics change in over 30 years? Or why have they been cutting commissions smaller and smaller, or even how dumb is it that old MLM rules say you'll get in trouble when you use the internet to grow your team? These are some of the blaring questions we all face today. This podcast will show you how real MLMers like us are waging war on the old dying methods, and we aren't cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I'm using to build my 10,000-person downline and get people begging to join my team daily. Here's to the new tactics without all those old rusty MLM shackles. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
01:17 Hey, what's going on everyone? Hey, I just heard a really cool story and I wanted to share with you guys. I was thinking about you, and I just wanted to kind of share something interesting with you guys. Hopefully, everyone's doing okay here. First of all, thanks so much for tuning on in here. Now, I actually am a huge fan of studying these old school dead marketers and the reason is because these guys, if you think about it way back in the day, it's all, I mean, they didn't have the Internet obviously, but the things that they had to go do in order to create noise and success was massive, right? All of the stuff that they had to go do and get done. It was big. There was a lot. And so, I like to go study these old-school marketers. What is it that they had to go right in to create in order to make sales, and then add the Internet?
02:04 Then the internet is powerful. I actually believe the internet is a little bit of a distraction until you understand what marketing actually is. Otherwise, we fall into these fallacies that the posting on Facebook is marketing. No, that's posting on Facebook, right? That is not marketing. And so I'm a little bit obsessed of going backward in history and finding these really cool stories of marketing. And then we'll go add the power of the internet, the automation of the internet. And the game gets really fun from there. Right? And one of the most recent stories that I went through and I heard actually had to do with, I believe his name was Harry, Rick, and Bach. I think this is the guy, if you don't know, this is the guy who dropped diplomas by the thousands over enemy lines in world war II and he dropped these diplomas to the Germans and said, Hey you know, if you put your weapon down right now and take these diplomas and walk across you will be a prisoner of war at officer rink.
03:02 You'll get meat and bread every day. By the way, you also get toilet paper. And that was the biggest thing that the German lines wanted. And so by the thousands, Germans were standing up, this is a marketer that did this. He's dropping right with a plane, just these thousands of these diplomas. It became such an issue that the Germans went in and made it illegal to pick anything up off the ground. Or they'd shoot them right there their own people, which is just crazy. So anyway, same guy though, I believe as that. And so anyway, so same guys that a little bit later. So he was this, this really famous marketer, gay. He's, he's really, he's a really good marketer. Way back in the day and was cool about it was cool by Harry is there was a guy, okay, this is another story I've heard from him and this had been point to this that I'm getting to here and I just want you to kind of take this in because honestly, mom today is extremely simple and it's kind of what I titled this here today.
03:58 MLM is very, very simple. And when you have to understand what this whole principle and everything around it is that when you know, when I'm going to share with you right now, MLM is just like any other business, right? And you have to be good at taking these different pieces. But anyway, let me just share the story here real quick. One day this guy came up to Harry Rick and buck and said, Hey, I really want to be like cast in this show or whatever. Okay. Cast me in this show. So he said, okay. And he didn't know who the guy was. The producer's office was on the other side of the city. And so what he did is he went and he got 2000 pennies in New York, these 2000 pennies in New York, and he's back in the time when pennies were made of a material that was actually worth something.
04:45 Okay? So we had 2000 pennies and all he did is he started walking through downtown with these pennies. And as he was walking through downtown, he would just started dropping these pennies. And he's with this client taking him over to the producer's office. He's dropping all these pennies, penny, penny, penny, okay. As these walk into the town now as they're dropping pennies through the city, it's a true story. Okay? They're dropping pennies through the city. Pretty. It's just at first it's just kids that are picking up these pennies, walking behind and following Harry with this client. So, but as they go, I mean the dude's got 2000 pennies right back in the day, right? Early to mid 19 hundreds, pennies are worth a lot more than right. And so these start dropping and dropping and dropping drunk. Pretty soon adults start following them and Harry's not watching the audience.
05:36 He's not watching the crowd as he walks through the crowd, just starting to drop these pennies. Kids start following him. Adults start following him and pretty soon there's this big mass of people behind him picking up pennies as he's dropping 2000 freaking Benny's going through this town. They're walking on the way to the producer's office and he's got the client right there at Glenn's like, what the heck is going on? He's like, you want to go get hired by this guy right here? We go, Hey, this is how you do it, right? And so this was, this is his plane. Well, they get all the way to the producer's office and he's finally dropped the rest of the 2000 pennies and they knock on the producers door and they say, right guy opens the door and there is Harry, the client who wants to get hired and cast it into this thing and then this small sea of people, the guy thinks that they know each other.
06:25 Like this group of people is like, yeah, he would be awesome. They have no idea who he is or why they're there. They're just following them because he's been dropping pennies the whole time. Okay. This illustrates a massive principle and it's, it's such a huge deal. Very simple, but it's why Emelyn today is very easy. Now, when you think about all the pieces that we do an MLM today, right? I'm still auto recruiting every day. In fact, it'd be really fun to take some screenshots of my phone. I should do that next time it share with you guys like there the repetition, bam, bam, bam, bam, bam. Right? Of how fast people are joining my downline because of the systems I'm teaching to build inside this program. Okay? Inside secret on them hacks. It's, it works very powerful. Anyway, but the whole illustration I'm trying to put out here right now is that you need to get good at causing noise and because of the internet, it's very easy to do that today.
07:18 We understand that the whole, the whole goal here is for you to call create these small little instruments that create noise towards your direction. That's it. There's the game. That's it, Larry. Checkmate. You just won. Okay. Because once you understand that the game gets a lot simpler. That's why I have a podcast secret MLM hacks radio. That's why it was created. It's not so that I can just publish. It's a marketing tool and what I use it for is I use it to publish episodes and put things out there. And as I toss them out there, I get people coming in and saying, you know, I like to learn a little bit more about that. And for those of you guys have heard the show, it's not like I'm standing on there saying it's like it's not a hard close. You've got to go and buy this day.
08:02 Right? That's not me. That's not it at all. I'm not doing that. But it's noise in my direction. Right? I'll put little freebies out there and it's noise in my direction. Small little purchases. In fact, we've got a lot more cool things. We've spent a quarter-million dollars in ads now for secret MLM hacks. The program itself is generated as the time of me saying this as generated about $750,000 and it's largely automated. I mean, I really didn't touch that much like in the last year. And I'm saying that so that you guys can, hopefully, it inspires. You're like, Holy crap, this is totally possible. It is possible. Well, we spent a quarter-million dollars in ads. We've made 750 grand off of them. Right? And more importantly, so it's cool that like that's made money. But more importantly, what it's done is it's showed me the people who want to join my downline.
08:44 It's just a big, it teaches people how to be successful in their own MLM. But after a while, sometimes, sometimes people are like, just let me join yours and right, and I get it. I get it. And that was the other side reason it was created. Well, one of the other front ends that we're going to create soon is, since I've, we've spent a quarter million in ads, now I'm going to make a book. And it was like, you can't run ads on Facebook about him a lab. Right? And they like, Oh, you can't do this. Yes you can. We're doing it right now. He's bet a quarter-million dollars in it. Do you want to see what those ads are? Right. And so that's what the book is. It's called MLM ads, the one. And what we're doing is we're putting together this really awesome and may or may not be ready.
09:21 And by the time you know, it should be ready soon, but it'll be MLM as a one.com. And what it is, it's a freebie. It's a free book. Okay. It'd be a, I dunno if it's not free to be very close to free. It's not going to be, I'm going to, I need to cover my costs, but what we're gonna do is we're going to ship that out to people who would be interested in a book about how to drive ads in the MLM space. People in my dream target market, you understand I'm creating a freebie that attracts the right kind of person coming on in. And when you understand it, like way back in the day, the things that they had to do to gain distribution was huge. It was a massive list. It was not an easy thing to go do. But people get lulled into this thing like posting on Facebook is marketing.
10:03 No, it is not. That is not a campaign. What you need to learn how to create and study is a campaign. Okay, so I use a, Facebook is destroying the term campaign because turning on Facebook ads, that can be part of a campaign, but it's not a campaign that's like saying a tire is a car. No, no. It's part of the car. It's not the car though. You understand as part of it. And so it's the same exact thing. So I create these small front end cheap bottom of the value ladder. Things that attract the type of person I would love to have in my downline. And then I put it into this very powerful thing called the internet into distribution channels that have already been created. Distribution is the power of business. And if you don't believe me, that's why they call you a distributor.
10:52 Okay? When people, Google buys a business, it's not that they can't create the software they did. They don't with the list, with the distribution that the customer list that that business created, right? Same exact thing. So when I go do then as I create these small things, podcasts, right? Small freebie or a little tiny small purchase, like the book I just told you about the, we're gonna come out with soon a summit. We are totally doing one, I own www.bigMLMsummit.com or something like that. We're definitely doing a summit around MLM. I want to do a live event, I want to do a big live event just around MLM. We will probably do like, I can't say who crap does that massive MLM that just wants me to come in and create a challenge for them. And challenges are one of the biggest ways MLMs go from zero to a billion dollars in it, right?
11:39 It's crazy, right? So challenges like you can create a challenge around whatever it is the product is that you sell. Now other small, you understand the whole principle and purposes this right. And I just really fast. I didn't finish the list, but you're just creating these small things that just go push them on your list and then you talk to them. And what you've created is a machine to gather noise around you. MLM is very simple today because of that. And it's not simple when people just do it. The traditional methods because your the distribution channel. I don't want to be the distribution channel. I want to plug into the existing ones that are already there. That's why I haven't talked to anybody pretty much ever about my MLM ever. And I'm almost out of recruiting daily, which is awesome. Disclaimer, disclaimer, everyone feel disclaimed legalized.
12:27 We get all right, cool. But you understand what I'm saying though with that is that I'm about to cross my 2000th person asking to join my downline. I have not let all of them in and anyway. And that's the power of what it is. I'm T I'm trying to illustrate with you guys here in this program. So I want you to simplify and refine, simplify and refine, simplify and refine. Okay. All you're doing here is I'm, I'm having you go in and create small front end, easy information-based things, information, because it's pure profit margin for you. They're very easy to put together, right? And the person, the perceived value is massive. The other major reason, the AV, this is like the main reason why you do them, who right. Would actually want to go buy or consume information about how to be successful in MLM.
13:16 People who are trying to be successful in MLM. It is not your standards run the middle run of the mill person. You skip the person who's like, well, if it benefits you, then I'll just join. Y'all know what I'm talking about? It skips all them. They don't have to. You're not doing that with that. Right? And you understand like anyway, I just want you to know that this is the game and it's super easy when you realize that today distribution is easy when you decide that you shouldn't be distribution. Don't be distribution. I don't want to be distribution. You shouldn't either. Right? What you're doing is you're creating things and then dropping it into existing distribution channels. Things like Facebook, pulling out those people who are interested in that thing, and then you pitch them. And what you've done is you've put tons of qualifiers on that individual so you're not pitching everyone in their mom.
14:02 Right? And it changes the game entirely. Now once you learn, all right, it's like, like skill level 2.0 when you learn how to drive ads to that and the thing they buy pays for the ads. Now you can move even faster. Whoever can spend more money, there's a lot of speed behind money. So I want to be able to spend money. I don't want this to be something that I only do for free. That's what we spent. Spent a quarter-million dollars in Facebook ads because it works. It's way faster than me doing it. Straight organic. Right? But that's like 2.0 skill level. All right, I'm not doing the one driving the ads. I don't want to know how, I don't know how, I don't want to learn how other people not to do that. So let them. Right. And if that's your thing, sweet. But if it's not, don't think that's the beauty of today's day and age is like you don't have to know how to do it all anymore, right?
14:49 There's somebody else who's geekier than you that should be doing it instead of you just pay them a little bit of money and they'll do it way better than you will and then he can stay way better. Or what is it you do state, right? It's hard to climb two peaks at the same time. So anyway, anyway, that's what I'm trying to get at here with this whole principle here is that don't try to be distribution, try to create and tap into existing distribution channels. And the easiest way to do that, just like the story I started with, is to create something that's small that's easy, like the guy dropping pennies walking through New York city, right? Dropping 2000 pennies and kids start following them and then suddenly adults and then they go knock on the guy's door that they wanted to all along. And I'm not telling you to lie, but the story illustrates a big principle though, right?
15:32 It created this perception that the audience and that guy knew who each other was. So we've got this massive audience, social proof, indoors endorsement, and the guy got in. It's crazy. It's super crazy. Cool story. I love that story. That's the whole principle and that's the point of the story though, that I'm trying to get to your hero. Okay. Create small, easy front of the value out of things. That's why the program is built out the way it is is it's very, very focused on how can you create things that are tiny and easy on you. Very small on fulfillment. Someone was like, well, if I create this big funnel, then I gotta go, I gotta go get a fulfillment center and we've got to get a shipping and we got to go, how can I get source a thing? I was like, man, I don't go through all that.
16:14 You can if you want to, but like I want to build a business that I enjoy at the same time and so I don't go through all that. That's why I stick with information products. I guarantee that this'll turn into a podcast episode. Okay. Why I published, because those who are going to be interested in MLM the most, there was a survey done about podcast listeners and what they found out is that people who listen to podcasts, they make usually six figures or more a year. So I'm going to talk to people who have money, baby, and I'm going to talk to people who are trying to find information on how to be successful in MLM. Now when they come through my show and they're like, Whoa, this is completely different than everything else I've ever seen in my life. It acts as, right? It's like a front end.
16:58 It's a front end product that draws people to me. The whole game's about creating strategic noise, so I'm going, that's what they were doing in this whole thing. I'm creating strategic noise. You're teasing noise. You're teaching wants you to do all these things, creating strategic noise in various different ways, putting them on a list, and then I put an automated followup sequence saying, do you want to join my MLM? Okay, that's it. I'm not even the one pitching them at all. I don't do any of that. Right? And then when I go do is I have them go apply to join my down line and those who are hungry, we just let them in. We just let them in. Okay. The application is real, but really ultimate to do is weed out the people who think I'm going to make them a millionaire. No, no, no.
17:38 They will make them a millionaire. I do not own any lots of success. I own my success. No one else owns my success. All right. And that I'm looking for that mentality of an individual. Does that make sense? That's why I'm doing this. Okay, so simplify, create one thing. Don't make this big massive laundry list of things. Simplify and think, what is it that I could create that does two things. Number one, it has to cause noise. You listened to my podcast intro. That thing is spicy, man. I don't just throw rocks. I'm throwing freaking mountains, right? I'm throwing boulders that are heavy and slams certain parts of the industry that are dirty. Every industry has it though. Like, that's what, well, some things in MLM are like, Oh, come on. Every single industry as something that's dirty. Right? Right. So I go in and I swam it.
18:26 And who does that resonate with? The people who feel burnt by that part of the industry. Right? I want to number one, these, this has to create noise and I try perse and it's my personality. You don't have to do this, but my personality tries to shake the boat, right? I'm trying to shake the boat and cause that noise because it's talkable. It's spreadable. People can't ignore me. I'm trying to be so freaking loud that you, you cannot ignore me. Right? And that, that, that's it. That's exactly what the game has been. So the first co qualifier of what I create here has to cause noise. It has to be spreadable and talkable must cause a wake. The second thing though, it must represent like if somebody was the com, click on it and buy it. It must represent somebody that I want to work with.
19:13 So I'm not going to create something around how to drive Facebook ads for MLM. Right? I'm going to create a product around that, but then I'm in the product. I'm going to tell them like, I don't do this. I hire it out. Meaning I'm not, if that's your thing, sweet. But I don't want to go find somebody who's like, Oh actually I am more interested in people. As long as I know the product is awesome and then it sells and it's amazing and it does what it's supposed to. That's great. That's all I need. I don't want somebody who is a scientist about our products, the, the my actual MLM product. I don't, because they get so focused on the product and they think the product is why somebody buys. That is not why somebody buys. They buy because we are good at causing noise around the product, not because of the product.
19:55 Right. And you understand that. That's the whole point of this episode, what I'm saying and say that's the whole point of what I'm doing right here with why with you guys right now. Okay? You gotta get good at creating a strategic noise and when he create these small, and keep it simple, but just choose one thing, just start brainstorming it, right? If you're like, I don't know the answer, congratulations, you're in a great position to receive some revelation about that. You know what I mean? Questions invite revelation. So ask the question. What front end should I go create? That number one would cause noise cause I need noise in my direction cause noise already exists. I'm not creating noise, right? I'm kind of like tapping into the noise. It's already there. So what can I see? What can I say that will create noise in my direction and we'll channel the noise in my direction.
20:35 Second of all, if I was to create that, would it attract the dream customer or downline person that I would really want? That's it. Those two things. And this game is very simple when you look at it that way. Let me sit back and say, Holy crap. Like I've got to go. I need more people in my business. Stephen, I need more leads coming in. You do cause every business needs cash flow leads. So you've got to have a lead machine and they're really easy to create, especially in MLM today. Avon. So many people think it's not possible. I'm doing it all right. It's very possible. If we want to keep that belief moving around, that'd be awesome because it makes it much easier for guys like me. Is that good? I'm doing it right now. All right. And so, keep creating like just one at a time.
21:16 One small funnel around a little tiny front end, and then just do it again and let's do it again. Let's do it again. I'm doing that right now in the Clickfunnels space. We're creating small bonuses around Russell Brunson's products and we just go push them into the ClickFunnels community, push them into ClickFunnels community. Small, small, small, small, small. My list has grown like over 15,000 people, right? Like since the beginning of this year. Because of that. And then what do I do? I start warming them up to go buy the real things. I want them to come to buy from me. You're doing the same thing in MLM, go into the MLM industry, go into it and I'm going to go tap into them and keep putting little tiny hooks, little tiny products, little tiny things in there that cause a small wake and resonates with those who are in pain. Then you get them on the list and then you pitch them and the game gets very simple. Makes sense? I've my next interview starting right now, so I actually, I have to jump on-off, but hopefully, you guys enjoyed that. Guys, thanks so much and thanks for being in the program. I'll see you later.
22:20 Hey, thanks for listening. Please remember to rate and subscribe. Hey, I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many uplines teaching legitimate lead strategies today though. You see, after years of of of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. So whether you simply want more leads to pitch or an automated MLM funnel, head over to SecretMLMHacks.com. Join the next free training there. You're going to learn the hidden revenue model that only the top MLMers have been using to get paid, regardless if you join them. You'll also be going into the three-step system I used to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM. If you want to do the same for yourself, head over to SecretMLMHacks.com now.